This Is What Makes Smart Marketing So Potentially Profitable!
So by your way of thinking (entrepreneur.) What is the clinical definition of smart marketing? And I’ll tell you the reason why I asked. Unfortunately, the vast majority of aspiring small business owners, service providers or startup entrepreneurs alike.
They think way too linear.When it comes to growing or massively scaling their ventures.Huh? I’ll explain what I mean. They think, in order to massively grow their business or service.
They have to massively increase, their traditional advertising budget. And of course, this particular strategy, works well. When you can write the checks and convert.
But what “if”, for whatever reasons.You can’t write bigger and bigger checks. But you’d definitely still like to scale at least some parts of your operation, correct? Absolutely. So “what” do you do?
And ‘how” pray tell. Do you continue your growth? Or do you abandon altogether, your visions and plans for massive geometric growth. No way. You pivot. And in a word. You discover some previously untapped resources, for consistently generating, some type of bank account filling marketing leverage.
And the really good news is.It isn’t that hard or expensive.When you implement it correctly.
Surely You Know And Understand There Are Some Far More Potentially Profitable Ways To Generate Some Bank Account Filling Marketing Leverage! (Right?)
Absolutely. Case in point. I recently turned to my expert seven figure earning coach, mentor and friend.The one and only James Mcallister, of jamesmcallisteronline.com fame.
“Why?” You skeptically ask? Lots of reasons. But primarily, because not only is the guy flat out brilliant. But he knows and understands online marketing and promoting in general. But Internet marketing and promoting in particular.(Like Lebron knows round ball.)
Which of course includes, effective social media marketing as well. And since he’s just starting his own podcast. I lobbied him extremely hard, over several months, to be a guest on his show.
And he promised me, as soon as he was ready to start producing his episodes, he’d not only have me on as a guest. But he’d heavily promote the episode as well. (Truth told.) Full disclaimer. I personally know very little, with regards, to “how to” initially create or sustain a podcast.
Or “how” to eventually and steadily grow the audience.Or ‘how to”profitably monetize it either.But guess what? My seven figure earning coach, mentor and friend does.
So it definitely makes sense, (for you and I) to leverage his enormous knowledge and real world experiences.Does it not? Agreed. Thus the term smart marketing.
Which is how and “why” the MP3 recording, which we recently produced, came about. (See the screen shot image below.)
(And this short audio clip, gives you a small sample of the overall content.)
This Is What Makes Smart Marketing So Potentially Profitable!
Now That You’re Definitely Ready! (What Is the Next Step Or Two!)
You know and realize.Being a successful podcast-er or blogger or video producer, means you (or somebody!) has to consistently create some type of valuable, extremely targeted content.Correct?
Speaking of which. Here’s the link to the recent blog post he published, chronicling, seven key lessons he learned, while producing his first podcast episode.
Some bloggers or podcast-er-s, have such poplar platforms.They literally have other marketers lined up.Waiting to contribute their extremely valuable content. In order to consistently generate massive free, viral exposure.
Case in point. Listen to the video embedded in this post. And you’ll hear my coach, provide several major shout outs to me.(Thanks Coach!) And suggest to his constantly growing audience, who have or (very shortly) will have podcasts, relating to business and entrepreneurship in general.
For them to reach out to both of us.And allow us to be welcome guests on their shows. Which over time of course.Will definitely lead to other invites.
And so on and some forth. Which once again (cadets!) Leads us back to smart marketing 101.Don’t you agree? Most definitely.
To Be Or Quickly Become A So Called Smart Marketer You Have To Figure Out Simple Ways To Be Of Service To Tour Target Audience!
Think about the above videos, long term marketing potential. He invested the time, to both create and professionally edit the video. And share it for his current and future subscribers.Right?
Now I’m also constantly sharing the videos, (and others!) he’s in the process of creating, regarding his first podcast. And the video itself, is promoting his podcast.
We recorded the podcast, and immediately created an MP3 link. Which we both automatically granted each other, 100% co- ownership and 100% co-marketing/promotional rights to.
To do whatever we wish to with it.
What Type Of Untapped Marketing opportunities Are You Currently Sitting On? (Which Could And Should Be Strategically Used To Grow Your Business Or Service!)
For just a second seriously consider these untapped four, major marketing possibilities and potential long term benefits!
1.) First of all. We could create an entire series of four or five 60 minute long brainstorming sessions. And use them as, (either) list building lead magnets, to create more opt in email/mobile marketing subscribers. Which who knows, we may ultimately decide to do so in the not so distant future.
2.) Or we could, sell the MP3 recording, as an extremely low, front end digital product. ($7-$17 dollars.) In order to generate cash, to pay for (PPC) Pay per Click ad campaigns on Facebook and Instagram. For some type of automated webinar series.
Where higher end consulting and coaching packages are sold on the back end.(This could potentially turn out to be an extremely lucrative marketing strategy.) Don’t you agree?
3.) Once he does finish creating, the other audio snippets.And he creates the accompanying videos to go with them. Both he and I. And I’m sure, ultimately some of his other student/customers will pro-actively market them all over social media.
Again, look at the massive, continuous- free viral word of mouth and mouse marketing leverage going on here. Not just now.But well into the future. Which other than your extremely valuable time. Nobodies paying a dime for.
Are You Finally Starting To Appreciate Why The Front End Of Your Sales Funnel Process Is So Critically Important!
4.) He and I strategically invested the time upfront.Just once, right? Then as he mentions in the video. He invested approximately 3 more hours. Give or take. In order to professionally edit. (Clean up the audio, as best he could.)
And as he also pointed out. Going forward, he’ll gladly outsource that part of the process.After all. Since he routinely earns $500 dollars per for an hour of his time.
He can well afford, to pay his VA (Virtual Assistant) anywhere from $15-$25 dollars per hour, to handle the task for him.Right? Absolutely. And the end result is. Both he and I have created an extremely valuable piece of content. We can and definitely will, (continuously!) re-purpose and monetize. For years to come. Don’t you agree?
So this is why you’ve gotta readily embrace. Some type of smart marketing strategies and or tactics. Don’t you agree?
In This Healthcare Crisis Driven Redesigned Economy! (Some Form Of Smart Marketing Is No longer An Option It’s A Necessity!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
