Basically, it’s really not a secret, if you somehow manage, to consistently or dramatically lower your initial front end costs. And slightly or dramatically increase, both your initial front and back end gross profits.
Typically, you’re gonna start earning more long term gross profits, correct? For sure. Now imagine, you manage to accomplish this, when your main products are digital.
This is how or where you can and definitely should, both leverage and scale the long term profit generating potential of the information marketing business model. Because unlike, the offline brick and mortar business model.
You can definitely scale your brick and mortar business. But to effectively do so, you may need direct access to more, in door or outside sales reps, right? You may need to move into a bigger office space. You may need more paid advertising. You may also need more commercial phones lines.
You may also need to invest in more advanced sales or customer service training etc. Pretty much no matter ‘how’ you slice it. In the offline bricks & mortar world.
Effectively scaling your business or service isn’t cheap, right? However, on the flip side. Watch how many potentially profitable, untapped profit centers, you or your major competitors have direct or indirect access to.Once you get focused, on benefiting, from the how to information marketing business model.
Isn’t It Past Time You Too Started Consistently Profiting From The How To Information Marketing Mega Goldmine!
Quickly picking up where part two of this ongoing series abruptly left off. Most of you probably, already know, serial entrepreneur Chris Record, correct? And just in case it wasn’t made crystal clear in parts one and two. As of the publishing of this particular post.
Yours truly, is in no formal or informal way, connected to, or an affiliate of Chris or any of his companies. This said. Chris is being used in this hypothetical marketing example, primarily because, he has literally sold millions of dollars, of digital products and services.
Both as an affiliate, of other marketers products & services. And as a creator of his own digital products or services.So he’s extremely well versed in what it takes to do well.
Again, let’s say Chris is still in the initial stage, of not actually creating his own formalized paid courses or paid membership sites just yet. But he is routinely being invited, to be a guest speaker, at the major entrepreneurial events, workshops or mastermind gatherings.
This being the case. Let’s take a look all of the potentially untapped marketing opportunities. Chris or any other recognized experts in his shoes.Can and should monetize.
The How To Information Marketing Business Model Is Literally Loaded With Multiple Streams Of Income Producing Opportunities!
Case in point. Let’s say Chris flies off to a large entrepreneurial based, three day event.Where he’s one of the featured keynote speakers. And while in his hotel room. He does a series of Facebook live videos.
Basically one a day, in which he does two things.
1.) First: He shares the broader outline from his and other speakers sessions.
2.) Second: Each of the three days, he asks his Facebook live audience, to ask their # one, most burning question.
If they could only ask one of the speakers one question.
And what Chris will eagerly do, (regarding # two is.) He’ll ask the speaker(s), in a private, 30-90 minute, one on one format.To address these burning questions. And of course, Chris will actually set up some future zoom sessions. Where a live audience, can listen in on these soon to be recorded sessions.
And both Chris and each individual speaker, will monetize these recorded sessions, primarily two ways.
1.) First: They will sell them for anywhere from $27-$47 dollars each. Or package them, and sell the entire set for $97 dollars.
2.) Second: Chris and all of the speakers who participate in these recorded, one on one zoom sessions, will also, have full use of their particular recorded session.
And if they wish to, they may decide to make their recording available, as a free ethical bribe bonus worth X, for any of their customers, who spend X amount of dollars on their higher end products or services.
Are You Starting To Appreciate How The Information Marketing Business Model Creates Multiple Streams Of Income Producing Opportunities!
Next, just depending on ‘what’ main subject, Chris was invited to speak on. He might, actually take the main subject he was invited to be one of the expert, guest speakers on. And create three different paid levels. Beginners, intermediate and advanced.
And offer a paid membership site for each level. And sell them at the conferences he speaks at. This way he creates some ongoing residual income, to go along with one of his main monetizing strategies.
Which as you recall from part one. He raffles off two hours of his time, for two thousand dollars. However, as long as you become one of his opt in email/mobile marketing subscribers. You only make a one time payment of $300 dollars, in order to enter the raffle.
And typically, out of room of 400. Chris will typically get about 225 of them or roughly 56% of them, to join his opt in email list, in order to enter the raffle for just a one time cost of $300 dollars or X. You can have the pleasure of doing the math.
225 subscribers, make a one time investment of $300 or X number of dollars each. Not bad, right? hopefully part three of this ongoing series, has made it crystal clear, what makes the how to information marketing business model, so potentially profitable and scale-able. Don’t you agree?
Are You Starting To Appreciate How Some Form Of Digital Marketing Can Be Monetized In Lots Of Non Traditional Ways!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters, who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!