So You Finally Finished Creating A Website For Your Business! Now What?
Now that you’ve got your basic online marketing tools in place, (mainly) your website and or your state of the art WordPress blog.
And you’ve finally decided on a reliable, paid autoresponder service and you know that you somehow need to start consistently building your own list, now what?
Well (hopefully) you’ve made it that far, and you’re finally ready to start focusing on three often overlooked areas, in building a long term successful business for as little upfront cost as possible!
Your Inexpensive Market Research Holds The Key To Your Long Term Online Success!
Conduct some inexpensive research and get a concrete idea of at least three burning issues and concerns in your particular industry/niche.
Pick one – three forums, (including relevant Facebook groups) that pertain to your industry, and get a feel for what issues and concerns your marketplace has. And desperately seeks paid answers too!
Because you are going to develop either your own information products and services to address these issues.
And or you’re going to strategically align yourself, (JV) Joint Venture with other on and offline, non directly competing small business owners or service providers,who need your exact same customers, but for different reasons obviously.
And the two of you can inexpensively cross promote each other.
Make Sure You Take Advantage Of Your On And Offline Strategic Alliances By Utilizing Proven On And Offline Marketing Techniques…
Select at least three (to begin with), other potential JV partners.
And find out what, (if anything) they are currently doing with their inactive customers and ex-customers.
Because (whether) you currently realize it or not. There is a ton of underdeveloped potential in these areas, that you can inexpensively tap into for literally peanuts.
And easily increase your overall bottom line by a bare bones minimum of 25%on more.
Remember One Simple Test Can And Will Increase Your Overall Response Rates By As Much As A Staggering 1,200%!….
Make sure that you start inexpensively testing at least two separate offers.
By systematically using simple (A/B split testing), in order to determine from your particular prospect/ customer base.
Which (if) any main power headline(s), and or bonus offer, guarantee or upsell offer(s),consistently yields you the most bang for your buck.
Note: A/B split testing (which you can and should do) offline, as well just means you offer every other online visitor something different.
And simply track the results in order to determine which offer, (if ) any of the two offers, consistently produces the best overall results.
At Least 98% Of Your Offline Competitors Miss Out On A Proverbial Goldmine By Not inexpensively Testing Various Offers To Their Offline Valued Customer Base!
(And It’s Costing Them A Proverbial Fortune By Not Doing So!)
Offline it practically works the same way. For example. Let’s say that you run a small retail pizza/sub shop. And you no doubt already run various daily lunch or after lunch time specials correct?
But have you actually tested your customer base even further, by segmenting them into HS students, College students, State workers, Senior citizens, Nurses, Concert goers etc?
Or if there is a near by sports league such as the weekly bowling league or recurring PTA meeting going on close by.
Keep A Close Lookout For Some Untapped Ninja Like Marketing And Or Promotional Opportunities!
Test creating a lunch time and or after lunch special, just for these members or Associations, and let them recruit their members for you.
Simply by passing out your special X percent off discount cards to all of their members. The spin offs on this one potentially profitable marketing strategy alone are potentially huge! And extremely profitable.
And offer super specials in order to build repeat customers,(and create a social media frenzy), like five or X number of Xtra large soda’s for the real cost of one or two!
Building A Large On And Offline Word Of Mouth And Mouse Following Is An Evergreen Marketing Strategy!
How much does soda really cost you vs. what you spend printing up expensive fancy multi colored flyers that get mailed out and immediately trashed?
How often do you think that happens? You’re really getting your money’s worth’s there aren’t you? Sadly, it happens way too often!
When You Create Special Outrageous Offers For Your Valued Repeat Customer Base The Word Will Definitely Spread! Guaranteed!
But if you created a special ticket that you could punch each time the customer or local organization or association members redeems it.
In order to get their large soda (or whatever), and make it at least semi time sensitive.
Meaning no matter what; they have to use it within five, (or X number of) weeks or less. You could really start to inexpensively grow your business. And far more equally importantly, grow your repeat business, for literally pennies on the dollar.
Okay; but you’re thinking (Mark), that’s all well and good. But you need highly targeted (and hopefully) inexpensive traffic correct? Great! But first; you have to be sure that you have your marketing sequence correct.Huh?
You Should Also Be Building Your List Through Opt In Email In Order To Follow Up Long Term With Your First Time Visitors On Or Offline!….
Meaning – whenever that first time visitor lands on your site,(or that first customer walks into your offline place of business), they are basically a total stranger, agreed?
So would you immediately propose marriage to a complete stranger on a very first date? No way! Right?
So that means you should be constantly trying to ethically bribe your first time visitor to join your list, (opt in email list), in order to start your all important follow up and nurturing process with them.
How Often You Follow Up Is Vital To Your On Or Offline Long Term Success Because Typically You’re Not Going To Get A Sale Until Your Seventh To Tenth Contact!…
Keep in mine; it is a statistical fact that your average sale normally takes place after a minimum of seven -fourteen contacts!
Just depending on what you’re marketing and or promoting, and the actual front end price.
That my friend is expensive. And why a staggering 87% of all businesses, (but especially) small cash starved, struggling small businesses and or service providers.
Ultimately go belly up within the first five years or less! (And sadly that figure is even higher online!)
You Or Your Typical On Or Offline Competitor Are Paying A Staggering 500% More To Acquire A First Time Customer!
And that’s also why on average whenever you’re paying retail for new customers. It’s typically up to 500%,(or five times) more expensive for you to do so!
The other reason is, most beginning or first time small business owners or service providers.
Constantly throw away a fortune hunting for new customers or clients. Instead of investing in learning how to inexpensively attract or create them!
And how to inexpensively increase the front or back end profit margin of your current customer or client base!
By Becoming A Highly Sought After Problem Solver/Consultant And Or Adviser You Will Inexpensively Attract Your Best Long Term Customers And Clients To You Like A Magnet!
Getting back to your (so called) highly targeted traffic shortage dilemma.
Once you’ve discovered through inexpensive testing and research, what specific issues and concerns your market place really has.
You simply create some inexpensive,but high quality information products and services to address these issues.Like power blogging, Or video or podcast marketing etc.
Here are five extremely simple low cost ways for you to profit from them.
And easily allow you to out position and out promote your big buck major competitors.
And the best part is, you don’t have to know a thing about SEO (Search Engine Optimization)! And you’ll still create a ton of highly targeted free traffic!
( Note: Go here if you need proven expert advice on SEO strategies.)
Five Simple Low Cost Ways To Increase Your Long Term Profits With Free Problem Solving Information Products And Services….
Allow other on and offline small business owners and Associations to use your free lead generating info products or services to get their customer base to:
In the interest of both time and space. You’ll discover the first three now. And the remaining two in part two. Okay? Thanks!
1.) Sign up for a free or paid tele-seminar/masterclass webinar.
2.) Pay by credit card or money order and receive not only a discount, but your special free report/ 30-90 minute MP3 recording on subject X as well.
( This is why you must start power networking and creating low cost, long term bank, account filling JV partnerships!) Don’t you agree?
3.) Sign up a free 30-90 day trial newsletter and or membership site. Or some type of reputable, coaching or mentoring program etc; and the subscribers receive your free info product or service as a bonus for doing so!
These extremely powerful and little known, and rarely used marketing secrets.
Can and will strategically increase their/your profits, and inexpensively increase your viral marketing leverage and long term profits for pennies on the dollar!)
Be Pro-active And Base Your Marketing And Promoting Around Solving Your Target Audiences Most Pressing Issues! (And You’re More Than 80% On Your Way!)
Which is definitely what you want, right? Me too. You follow these proven marketing and or promotional strategies.And you will no longer wonder, what you need to do, after creating a website for your business and or service.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post,please share this on your favorite social
media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing
some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target, small business owners,service providers or aspiring startups
entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your
particular niche market is.)It’s a $97 dollar value and it’s free!
