So What’s All Of This Talk About So Called Best Kept Secrets!
Have you noticed which direction your paid Facebook ad campaigns are steadily heading in? If you said up. You’re correct.Which is the way practically every price based commodity eventually heads in.
Sure, the marketing experts over at Facebook and all of the other social media platforms, which offer paid advertising options. They initially dropped their prices dramatically.
Because of the worldwide impact of Covid-19. And since their bread & butter major corporate clients pulled back dramatically on their daily, weekly and monthly ad spends.
It really didn’t leave these advertisers much choice in the short term did it? On the other hand. For those of you who (like myself) have been strategically utilizing, (in many different ways mind you.
One of your industries not so best kept secrets. (Huh?) The more you or your major competitors proactively utilize it. The better and more robust your long term visibility and brand building efforts become.
And all for a minimum front end effort of your extremely valuable, non replaceable time. And for literally pennies on the dollar. This is the type of proven, one two marketing combination. No serious, profit seeking entrepreneur can afford to keep ignoring or neglecting. Don’t you agree?
So When Are You Going To Start Proactively Leveraging One Of Your Industries Not So Best Kept Secret Marketing Weapons!
As you can clearly see from the featured image with this particular blog post. Yours truly was recently a featured guest on the dynamic Emily Adams popular podcast called ‘The Emily Adams Show“.
And the above link takes you directly to Episode # 23 featuring yours truly. And it’s entitled ” Taking The Marketing Blinders Off.” And just in case you didn’t initially take notice, this particular episode is being featured on good ole Apple Podcast. Say what?
But the exact same episode, is featured on podcast.Apple.com, Google Podcasts, RadioPublic.com. Just to name a few of the major players.
Plus she recently posted notice of the episode on Linkedin.com. So all of her current and future connections and followers are made aware of it.
Again. This particular episode took all of 37 minutes. You and I or your major competitors record the audio or video or both only once.
Then you and I have the pleasure of re-purposing the incredibly valuable content over and over. How cool is that?
So What’s All Of This Talk About So Called Best Kept Secrets!
This Is One Of The Proven Ways To Strategically Leverage Your Social Media Assets And Resources!
Again. No fancy PPC (Pay Per Click) ad campaigns to constantly A/B split test. (And word to the wise. No matter where you’re running your paid ad campaigns on or offline. You’d better be constantly A/B split testing, tweaking and monitoring them. Otherwise you’re literally throwing your hard earned money away.)
And let’s not forget. No matter how much money you or your major competitors invest on Facebook-s advertising platform. Or any other on or offline paid advertising platform(s.)
The moment you stop paying for your ad campaigns. Guess what happens to your ads? Those platforms stop running them. Period. End of story. Say what? This is the unfortunate reality of any type of paid advertising or promotional campaigns.
Of course you’re thinking. If or since your ads are profitable on the initial front end. Why would you stop running them. Agreed.
However, the sad (under reported) fact of the matter is. The vast majority of newbie advertisers. Don’t initially know ‘how to” properly set up their paid advertising campaigns. So their few few tries are unsuccessful. And many simply throw up their hands and quit in major frustration. Right?
And they conclude paid ads on blank platform simply don’t work. On the other hand.
Each Guest Podcast Appearance Is An Entirely New Opportunity To Reach A Whole New Laser Targeted Audience For Virtually Pennies On The Dollar!
Case in point. Are you familiar with the free podcast booking service called “matchmaker.fm? If not. This totally free, and relatively new online booking service.
Allows you and your major competitors to set up free accounts.And you can register, as either a potential podcast guest. (Like I recently did.) Or you can register as a podcast show host whose proactively looking for potential guest with your particular expertise.
To introduce to their steadily growing audiences! (Again, can or does your paid Facebook or other social media ad platforms do that? I didn’t think so.)
There’s absolutely nothing wrong with being extremely proactive on the various social media platforms. (Just don’t ever forget. The Mark Zuckerberg-s of this world own those platforms. You and I do not. In fact, before you’re finished reading this particular blog post.
Someone, somewhere in the world, just had their account shutdown. Either for the 1st, 2nd or last time altogether. We’re the tenants, they’re the landlords. Don’t ever forget or take that undeniable fact for granted!)
So What’s All Of This Talk About So Called Best Kept Secrets!
You Really Gotta Start Leveraging The Extremely Long Term Marketing Positives Of Guest Podcasting! (Even If You Already Have Your Own Podcast!)
Remember. Even if you currently have your very own laser targeted podcast audience. Or you’re currently in the process of proactively growing one. By strategically and consistently guest podcasting or even proactively guest blogging.
Doing so constantly expands both your brand and long term marketing visibility. For literally pennies on the dollar. You’re steadily accumulating some incredibly valuable back links. Which unlike your paid advertising campaigns.
Those links will remain active in cyberspace. For as long as those pages are live. Which means, months and potentially years from now. Brand new visitors can not only find you or your major competitors. But they can access your content. And potentially:
1.) Invite you or your major competitors on their constantly growing in popularity podcast.
2.) Invite you or your major competitors to be a part of one of their future virtual summits. (Which means even more free viral exposure and brand building opportunities for you.)
3.) They could invite you or your major competitors the opportunity to start writing for their niche publication.
4.) They could offer you or your major competitors the opportunity to participate in a mutually beneficial JV (Joint Venture) and or mutually beneficial cross promotional arrangement.)
5.) Offer you or your major competitors to contribute a section in a book project they have in the works.
Hopefully you’ve concluded. No matter how things ultimately play out. You definitely have to start proactively utilizing one of your niches or industries not so best kept secrets! Don’t you agree?
When You’re Finally Ready To Start Monetizing The Long term Benefits Of Guest Podcasting! ( You Or Your Major Competitors Will Definitely Move To The Head Of The Class!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
