So What Exactly Is It Gonna Take To Convince You Positive Word Of Mouth Marketing Is Where It’s At? Part Two
So hopefully after reading part one of this ongoing series, you now better appreciate, how and why, some form of positive, word of mouth marketing, is no longer an option. It’s a must. Would you not agree?
And when you or your major competitors start pro-actively utilizing, various types of positive, viral word of mouth marketing strategies or tactics.
You can look forward to, both your short and long term profits steadily going up. But unlike your major competitors, you won’t be constantly spending a fortune, in order for this to start happening systematically.
Even before the social media marketing era, you and I, could create, some positive word of mouth buzz, correct? However, now through the creative and pro-active use of social media marketing platforms.
And modern, cutting edge technology, you or your major competitors, can be inexpensively found all over the Internet, correct? Absolutely.
This particular post, will hopefully demonstrate, how you can systematically leverage, the power of word of mouth and mouse.Are you ready?
Who Says You Can’t Make A Giant Splash Without Extremely Deep Corporate Pockets!
These first few examples, of some potential word of mouth marketing strategies or tactics, are designed to give you or your major competitors, a glimpse into the previously untapped marketing opportunities or possibilities.
For just a moment, have a closer look at the image featured with this particular post. Let’s say it’s champagne, from a higher end bottle which typically retails for at least $850 dollars.
And an extremely marketing savvy beverage distributorship, approaches at least three, of the most popular professional female associations.
Like maybe, the national association of women dentist, attorneys and doctors. And the beverage distributor, gladly supplies their annual convention(s), with free bottles, of some of your higher end champagne.
So let’s say this turns out to be 50 bottles of some of their best tasting and best selling, higher end champagnes.
Which means about 600, or X number of women, per each annual association convention, are being exposed to some of the distributors, best tasting champagne.
So you know at least some of these high earning professional women, will be doing their own Facebook Lives, correct? While they’re at the these multi day conventions, right? Absolutely.
And they’ll definitely be constantly posting on Instagram and posting their videos on Facebook, right? For sure.
A Small Influential Army Beats A Ton Of Less Influential Individuals Constantly Singing Your Praises!
First of all. The beverage distributor will make darn sure, the major executives of the world class hotel, where the conventions are being held. They will all being given, one of your higher end bottles of champagne for free. Say what?
Plus, you’ll also provide all of the higher end administrators of these various, annual women conventions, with free bottles of one of your higher end champagnes as well.
Because of the tremendous, positive word of mouth marketing potential. Think about those 600 professional women, initially telling their siblings, (brothers & sisters.)
Sharing their good fortune, with their Besties,(Best Friends For Life.) They’ll be texting and calling their neighbors, in-laws, other colleagues, who aren’t at this years convention.
So the short of this being. All 600 or X number of women attending the convention. They all know at least 25 other potential first time customers each, right? ( 600 x 25 = 15,000.)
And let’s say 30% of them, would like to at least sample one of the beverage distributors, mid level champagnes, which typically retails for at least $650 dollars a bottle.
The beverage distributor, will gladly sell them their very first purchase, for anywhere from 20-50% off. They receive the higher end of the savings, for every purchaser.
This Is Why You Have To Understand Your ideal Customers Total Lifetime Customer Value!
Now imagine this potential word of mouth marketing scenario unfolding. Let’s say 80,000 plus attend a typical NFL (National Football League), regular season game. And let’s every ticket holder who spends at least $200 dollars for a ticket.
They automatically go into a raffle, and ten 1st grand prize winners per game, will automatically win three free tickets apiece, they get to use for, (either) future regular season games.
Or if the team makes the playoff, they can use them. Or if they wish, they can list them for sale, (basically) on an auction type of site. Sell them and pay a ten percent listing fee.
The point being. With the average regular season ticket going for $160 dollars apiece. Do you think a certain percentage of those 80,000 plus, will upgrade, just $40 or X dollars more.
So they get entered into the raffle. Lets say an additional 20,000 fanatical fans per game, upgrade and spend an additional $40 or X number of dollars. I’ll let you do the math.
This means, each home team, just grossed an additional $800,000 dollars, per home game, right? (20,000 x $40 dollars = an additional $800,000 dollars. Times eight home games per regular season, per 32 teams.
And don’t ignore the fact, as soon as those 20,000 or X number of fans, upgrade the price of their ticket, they will receive another market tested upsell offer.
And X% of them, will take advantage of it. In any event, in just these two incredibly simple examples alone. Can you now, better appreciate, why a certain amount of word of mouth marketing, should definitely be or become a part, of your long term marketing strategies? Say yes?
In Certain Instances Word Of Mouth Marketing Can Be More Valuable Than Money!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this post on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered with either twitter and or Linkedin,and you’re ready to start power networking.Let’s get connected now!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters, who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross front or back end profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
