(Especially Over The Long Term!)
So who else is definitely on board with both strategically and systematically building brand equity. Especially when consistently doing so not only plays nicely to your true main strengths. But can also be done so for literally pennies on the dollar. 😀
Entrepreneur deep down. (In your really private place.) There’s some part of you which simply has to be on board with that. Because let’s all face it already.
The bigger your commercial brand. The more potentially lucrative opportunities you or your major competitors will consistently attract. Don’t you agree?
Entrepreneur Thank Goodness You Definitely Don’t Have To Spend A Fortune! (In Order To Strategically Build Your Brand Visibility!)
Case in point. Ladies and gentlemen one of my newest clients is in the process of fully transitioning from the national hauling business. Into the general construction market.
And even though he and his crew are definitely considered part of the smaller players in his immediate area. He’s rapidly building a bankable brand.
And without having to go all in on the outrageously expensive, traditional ad route. Instead he’s banking heavily on the positive word of mouth and mouse route.
Granted, the big boys and girls in his immediate area. They primarily focus on the much bigger jobs. 😀 And rely heavily on both local primetime radio, TV. As well as an extremely proactive social media strategy as well.
To date, he’s yet to have a traditional website. And he’s not rocking social media. At least not in the same capacity as their major local competitors are.
You Keep Testing Your Various Marketing Incentives! (And Watch Which Direction Your Overall Gross Profits Go!)
Ladies & gentlemen as well as all fellow profit seeking entrepreneurs. Take a look at this single side flyer template I recently created for his construction company.
Then I’ll explain “how” and some of his family members plan on helping him get them constantly distributed throughout his local community. For literally pennies on the dollar of course.
Entrepreneur Don’t Be Afraid To Use Your Marketing Creativity To Leverage Your Various Assets And Or Resources!
Ladies & gentlemen this is just a sample prospecting flyer template. (This is an actual flyer BTW.) It’s just being modified in order to share it with you. 😀 Hopefully you can see how and where you could creatively modify certain portions. And customize it to suit your specific marketing/promotional needs.
(If not. You definitely know at least one proven source to contact asap, correct? :-D) And rest assured ladies & gentlemen. We will be proactively testing various extremely low cost marketing strategies. For inexpensively getting the word out.
Ultimately, depending on the long term success of the fliers. You can bet there will ultimately be some local, non directly competing vendors on the back side of his flyers. 😀
And who knows, maybe some potentially lucrative, Joint Venture (JV) revenue sharing arrangements can be formed in the process. 😀 And his company can start at least testing forming some potentially lucrative back end arrangements.
Hopefully you can better appreciate how building brand equity. And “why” you and I should be systematically doing so.
The More Visible You Are In Your Particular Niche! (The Less of Your Extremely Hard Earned Money Gets Wasted On Outrageously Expensive Traditional Ad Campaigns!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
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And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
