(Just Like The Ultimate Insiders Consistently Do!)
Entrepreneur does or would it totally surprise you? To discover the so called previously hidden profit centers in your own business and or service. After all, you are currently doing everything within your control.
To constantly scale and maximize your long term gross profits, correct? (And if not why not?) When is the last time you actually ran/calculated your ideal customers, total lifetime customer value metrics?
Routinely doing so can and definitely will be an incredibly eye opening experience. Because you’ll start to spot or uncover, some previously untapped marketing opportunities. Which may lead you to some new marketing/promotional possibilities.
Are you open to it?
Who Says Only The Big Boys And Girls Have The Necessary Resources For Effectively Building Brand Visibility?
Obviously if you or your has direct or indirect access to some major bank! You can waste a ton of money if you choose to do so. O some outrageously expensive, hit and miss traditional ad campaigns.
Even though traditional ad spend is simply way too one dimensional in scope. Strictly for hypothetical marketing illustration purposes only. Let’s say your ad spend is currently $100K per month! That’s totally awesome to a point entrepreneur.
But here’s the caveat. What happens when you don’t or can no longer afford to spend, potentially waste that type of capital for the next six months or so?
(Does the ever so gracious advertiser extend your ads for the next number of days, weeks or months. Until you’re able to spend at previous levels? (I didn’t think so. 😎
Entrepreneur Are You Finally Starting To Get Serious About Strategically Creating Digital Assets?
Let’s take/explore a potentially profitable marketing scenario or two, shall we? Let’s say you run a fairly successful single location, non franchised mom & pop pizza or subway shop.
(Or a local mom & pop Chinese or Mexican restaurant etc. ) And rather than continuously waste a fortune of outrageously expensive, traditional ad campaigns.
Instead you at least inexpensively tested the following marketing/promotional strategies and tactics. First, “why” give every current and future vendor. (Regardless of their current size!)
Lifetime laminated discount coupon cards. They can give to their current and future employees. So they can save X% off every order! (With absolutely no minimum purchase required!)
And every order over X. They automatically get to purchase at least one large liter of soda at your actual hard cost. And whenever they order for a company event of any kind. The vendor automatically saves X% off.
And every employee who gives your shop or restaurant or whatever a positive review on social media. And they take a picture of it. And come into your shop and present proof on their phone to your manager or whomever you designate to handle this particular manner.
Can You Honestly Think Of A Better Way To Consistently Generate A Ton Of Long Term Positive Word Of Mouth And Mouse Buzz?
They automatically get an extremely time sensitive discount coupon. Which you can hole punch. And they get to purchase their next three or X number of Xtra large pizzas. With at least one topping. About your actual hard cost. (Say what?)
You know the beneficiaries of this type of strategic marketing generosity. Will definitely find it hard. If not down right impossible. Not to at least occasionally let their closest neighbors, besties, relatives, siblings, in -laws, kids, spouses, live in significant others and fellow association members etc.
Know about their extremely good fortune, right? And for literally pennies on the dollar. They, you and or your major are systematically generating a percentage of long term repeat customers.
A percentage of whom can and definitely will. Consistently refer you new business for literally pennies o the dollar. Plus provide their fair share of credibility establishing, (not to mention!) Bank account filling testimonials as well. 😀 Without consistently breaking the bank.
So who else is definitely up for discovering how to strategically monetize some previously hidden profit centers? 😀
So Are You Gonna Keep On Making Totally Lame Excuses! (Or Start Laser Focusing Your Energy And Resources On Better Serving Your Target Audience!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
