So How Or Why Is Guest Podcasting One Of The Best Kept Secrets!
Have you also noticed ‘how” once you discover something of value, which can and definitely does consistently give you or your major competitors some type of potentially bankable edge.
And before you know it, a gazillion others are also consistently utilizing it as well. Have you noticed this all too common trend as well? It’s as if one of your industries best kept secrets suddenly got announced all over social media.
By 1,000 of your industries most highly visible and highly influential sources. And now any and every potential competitor is literally getting involved. (On a daily basis it seems like.)
However, due to some personal phobias. There is one of your industries best kept secrets. Which for any number of personal reasons. A staggering 98% of your major competitors are simply reluctant to readily take advantage of. Huh? Take a look and see for yourself. Then you can leave your extremely well rehearsed comments. For why you currently fall into the 98%…
The Fact Of The Matter Is Guest Podcasting Is No Longer An Industry Secret Weapon! (Because The Cat Is Literally Out Of The Bag!)
Often times you hear, (over and over again), (yours truly consistently beats this drum how the ultimate convenience of guest podcasting. Allows you or your major competitors to skillfully demonstrate your proven expertise from the comfort of your own home or office, right? And while that major benefit is definitely true.
Here’s the thing. You or your major competitors could just as soon as create some of your original, how to problem solving blog content.
Right from the comfort of your home or office as well. Correct? But here’s how and where strategic podcasting.
Or in my case strategic guest podcasting starts to distant its self from creating unique blog content from your state of the art WordPress blog. First of all.
When you I or your major competitors create original blog content. You’ll probably add at least one, royalty free or paid image to your post, correct? Yea probably.
Thank Goodness Strategic Guest Podcasting Is Nowhere Near As Complicated Or Potentially Time Consuming As Strategic Guest Blogging Is!
And you may also decide to add at least one video to your post right? Then you’ll probably write at least-1,0000 words or more. And closer to 2,000 to really have a shot at landing high on the 1st page of Google or any of the other major search engines. Provided the long tail keyword phrases, you’ve chosen to try and rank for doesn’t have to high a difficulty ranking.
And you’ll definitely need to try and optimize your post, using proven on and off page SEO (Search Engine Optimization) strategies and techniques. You skip or attempt to cut corners in any these critically important areas.
And more than likely your blog content won’t be ranked on the 1st or 2nd pages of Google or any of the other major search engines. And these are just a few of the basic SEO on or off page strategies or tactics to seriously consider and consistently implement. Right?
Strategic Guest Podcasting Let’s You Or Your Major Competitors Enjoy a Little Bit Of Both Worlds!
How so you so skeptically ask? First of all. It’s the podcast show hosts primary responsibility to be sure the show steadily grows in popularity and relevance. Not yours. Right?
They’re the ones who (each episode) do the pre, during and after promoting and marketing of their episodes.And you (as the shows guest) will receive a back link when they both verbally mention and include your blog, e-commerce site or paid membership sites address in the shows notes.
And now you don’t have to directly worry about including any royalty free images or stressing out big time over constantly creating a killer one thousand plus word blog post. Right?
Instead you and I or your major competitors merely show up (on time!) and share and demonstrate your proven expertise to their constantly expanding audience. Who don’t forget. Willfully volunteered to sign up to download their episodes.
And remember. Unlike constantly creating fresh new blog content for different blogs whenever you’re guest blogging.Obviously this entire process start to finish could potentially become very time consuming, agreed? No doubt.
Even though Google and the other major search engines could potentially reward you with more laser targeted traffic. Strategic guest podcasting offers pretty much the exact same overall results for typically a 3rd or half the time invested. Say what?
What Are Business Marketing Strategies Which Really Play Well To Today’s Information Hungry Environment?
Great question. Basically right now. You or your major competitors. Can strategically leverage a set of good, (not necessarily great!) set of headphones. And a pretty good microphone.
Find a quiet spot in the comfort of your home or apartment. And not only speak to a constantly growing laser targeted audience.
But not have to constantly worry about steadily rising PPC (Pay Per Click) ad costs.Nor do you have to constantly worry about how soon Google and the other major search engines will change their already challenging enough algorithms.
Instead these guest podcasting audiences, have volunteered to subscribe to the shows you’re appearing.So these audiences are enthusiastic and financially qualified to invest in you or your major competitors proven solutions.
You May Not Be Able To Afford An Additional 15 To 20 Hours Per Week To Create Three Or Four Pieces Of Brand New Blog Content! (But Certainly You Can Spare Three To Four Hours Per Week To Appear As A Guest On Some Of Your Niches Most Influential Podcasts!)
And if you can. You or your major competitors will be sufficiently rewarded, (ethically bribed) if you will. Case in point. Recently yours truly had the pleasure of appearing on Matt “minddogTV.” Nappos incredibly popular podcast.
(BTW, simply click the image below if you’d like to see the entire 60 minute replay on Matt-s youtube channel.)
So How Or Why Is Guest Podcasting One Of The Best Kept Secrets!
You Or Your Major Competitors Brand Will Continually Receive A Much Needed Boost With Each Subsequent Guest Podcast Appearance!
Case in point. With those 20,000 -30,000 downloads per episode. Or whatever the actual total turns out to be. On average about one percent of them. Or slightly less.
Are editors or assistant editors for various business/entrepreneurial based publications.And another one percent are lesser known podcasts hosts. Both groups are periodically looking for, (either) part time (translated) freelance writers. Or potential podcast guests.
(And BTW, if you’re proactively looking for guests to appear on your business/entrepreneurial based podcasts. Simply reach out to me via my blogs contact page.
And write “Guest podcasting” opportunity in the emails subject line. And if you’re currently located in the US. Please include your best phone number, including your area code and your time zone. And the name of your podcast. And I’ll get back to you via email ASAP. And we’ll go from there.)
And just in case you didn’t actually do the math. A measly one percent of 30,000 is 300, correct? (30,000 x .01% = 300.) BTW, what do you think the odds are of you and I or your major competitors appearing on anywhere close to 300 podcasts?
If you just reach out to these extremely busy podcasts host cold. You so got that right.
Given time and the right appearances you’ll start to consistently generate a ton of free, laser targeted traffic from Google and the other major search engines over time. Not to mention a ton of relevant back links as well.
Each Subsequent Guest Podcast Appearance Builds Momentum Towards The Much Larger Shows Starting To Consistently Invite You!
And you or your major competitors guest podcast content, remains active online, for as long as those sources are active. They’re archived. Which means future subscribers or future online visitors can find it, via their search using specific long tail keyword phrases.
The content positions you as one of the respected go to experts within your specific niche. And you get to bond with a laser targeted audience. Typically anywhere from 30-60 minutes.
And your “CTA” (Call To Action) can direct them to your? Take your pick. High converting landing page. Your WordPress blog. Your e-commerce sight. Your paid membership site.
Where you make a specific time sensitive offer to their particular audience. The point is going forward. Are you now starting to really appreciate. Why consistently utilizing strategic guest podcasting, is no longer one of your industries best kept secrets. Say yes.
Who Knows How Long This Window Of Inexpensive Marketing Opportunity Will Be This Wide Open!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
