So How Can You Strategically Increase Your Overall Value Even During A Recession!
Let’s face it already. Recessions be they on a local or national level. They aren’t fun are they? Nope. And sadly. If a smaller under capitalized entrepreneur of any kind.
Can’t quickly figure out how to consistently generate more money coming in than the other way around. Ultimately they’re toast are they not? Absolutely.
And the other thing you can count on during an type of prolonged recession is. Especially local.Your major competitors. Both current and future will start aggressively slashing (lowering) their rates and over all prices. Correct? Absolutely.
And during this price war roller coaster. Which can literally lead to a non win able race to the bottom. The 64 thousand dollar question begs asking. How do you or your major competitors increase value or the perception of increasing your overall value to your potential customers or clients?
Even as a nagging recession of any kind steadily rages on. It’s a great question. And at least some of the answers. Hopefully will not only inform but inspire you to get started serving your target market asap. Are you up for the challenge?
Have You Noticed How Much More Valuable You Become When You Or Your Major Competitors Can Help Your Customers During The Height Of A Recession!
Case in point. have you also noticed this all too familiar economic pattern during a recession? Let’s say a local recession initially hits then starts to nag on in your specific area.
Right of the bat a staggeringly high number of local business owners or service providers. Who truth told. Their front end profit margins are razor thin to begin with correct? And since the vast majority of them, (97%) or more literally have no back end for consistently generating additional gross profits.
As they constantly lower their prices in order to try and compete with their major competitors.Who are constantly doing the same. It’s only a matter of time before they’re gone. And probably for good.
On the other hand. What if there’s a way. (And rest assured there most certainly is.) For you to not only systematically distant yourself from your major competitors.
And dramatically your traditional upfront cost to generate first time semi qualified prospects and eventual customers. All the while strategically demonstrating your overall expertise.
And as if this isn’t benefit enough. Have another non directly competing vendor do the vast majority of the heavy lifting for you. Say what?
Meaning they have already created a laser targeted audience for you. Now all you or your major competitors have to do is get in front of them as often as possible. And you and I or your major competitors can do so for literally pennies on the dollar on the initial front end.
And steadily increase your overall gross profits on the back end.Huh?
So What’s Currently Preventing You From Consistently Getting In Front Of Your Target Audience For Literally Pennies On The Dollar?
(Profit seeking entrepreneur) please tale a close look at the three screen shot images below. The very first one is from a recent guest podcast appearance I had on Steven Haggerty of Founders365 podcast.
Which was stream lined via Facebook and youtube. And the next one is a screen shot image of where he posted our interview on Spotify.com.
So How Can You Strategically Increase Your Overall Value Even During A Recession!
So How Can You Strategically Increase Your Overall Value Even During A Recession!
Let Your Major Competitors Keep Throwing Their Extremely Hard Earned Money On Potentially Expensive Facebook Pay Per Click Ad Campaigns!
Meanwhile you and I can continually position ourselves as one of the respected go to experts in our specific niche. Because once you and I appear on the various podcasts.
The audience gets a chance to be exposed to you, your products and services. Typically, anywhere from 30-60 minutes each time. And unlike a paid ad campaign.
The forward, free viral marketing leverage doesn’t stop. Although once you stop paying for your ad campaigns on the various social media platforms. Guess what? You stop paying they stop running your ads.
This next screen shot image is from a recent guest podcast appearance on the dynamic Connie Okafor-s awesome podcast ventimewithconniepodcast.com.
And Connie live streams on Facebook, youtube and she oploads her finished episodes to the like of anchor.fm Apple itunes and others. Thanks again Connie for the massive free marketing exposure and leverage. It’s greatly appreciated.
So How Can You Strategically Increase Your Overall Value Even During A Recession!
The More You Serve Your Target Audience Instead Of Trying To Just Pitch Them! (The More Profitable You’ll Become!)
Think about it for just a second. Every time you run a paid ad campaign of any kind. In the back on your prospects mind. They’re constantly thinking. You’re only doing this in order to eventually sell them something, right? And let’s face it. They’re right. Right? Absolutely.
On the other hand. When tens of thousands, hundreds of thousands or millions of subscribers download a specific podcast episode. They’re not only proactively looking for a solution you and I provide.
But they expect you and I or your major competitors to provide some type of paid solution(s.) Are you starting to appreciate the subtle differences? And can you now better appreciate how to increase value especially during a nagging recession. Even if you have increased traditional competition. Say yes!
You Can And Should Start Hitting It Out Of The Park By Providing More Value! (Not Just Becoming More Sales-y!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
