Ever step back and add up the potentially enormous cost, which basically stems from way too much opportunity lost? The long term costs will literally shock and amaze you.
And BTW, these costs are not just measured in terms of the potential income which might be steadily slipping through your hands. Because if your business or service has an active back end component.
Then you can approach the lead generation component of your business or service as the bridge to some much longer term profits. And you can kinda ease the constant pressure of having to be instantly profitable on the initial front end.
Although let’s be crystal clear right up front. If your business or service doesn’t currently have an established back end income generating process. It’s best you form a marketing and or promotional strategy which attempts to generate as much gross profit as possible on the initial front end.
And not try and speculate on what might happen on the back end. Being upside down financially in a business or service is not only stressful. But it can ultimately lead to far too many sleepless nights and push your personal and business relationships to the brink.These are definitely not the outcomes you want, right?Me either.
Isn’t It Hard To Believe The Very Career Path Which Provides Your Financial Security Can Also Be Costing You A Ton In Opportunity Lost!
Say what? Stop and consider the following, all too common scenario. (Pre- virus.) The top 10% of extremely high profile six figure earners and above.
Out of a typical 52 week year. They spend at least one or two days a week constantly boarding airplanes. Criss crossing the country. Renting cars and staying in really nice four and five star hotels.
You add up all this time away from loved ones, close friends and extremely close relatives etc. And this is a major opportunity lost. Would you not agree? And even though these top ten percent of world wide elite public speakers earn awfully good incomes.
All of this constant time away from their immediate family. Or live in significant others etc. It can start to have a negative affect. Right? No doubt. Which is why it’s critically important you or your major competitors definitely need to develop (asap) an extremely viable marketing/promotional alternatives.
So How Would Or Do You Accurately Calculate Missed Opportunity?
It’s a great question. And one of the simplest and straight forward examples is. Let’s say you routinely spend (on average), anywhere from 15-25 hours per seven day week mindlessly cruising Facebook or any other social media platform. Obviously this same 15-25 hours per week.
Can’t be invested in some form o self development or self improvement processes, can it? So you don’t lose X amount of irreplaceable time. But you also miss the opportunity of experiencing greatly enhanced efficiency from now, correct? So opportunity lost.
Can and usually does, negatively affect your business or service(s), potential long term growth in more ways than one. Don’t you agree?
Who Says You Have To Constantly Be Separated From Your Loved Ones In Order To Hit The Financial Jackpot?
Case in point. You see the screen shot image below. I just appeared as a podcast guest on the incredibly popular “Let’s Get Up To Business” podcast. And they stream each episode on youtube and Facebook. And once each episode is professionally edited.
They also upload each new episode to Stitcher, Spotify and Apple itunes just to name a few. Did you notice what happened while you or your major competitors are strategically guest podcasting? Or if you decide to start your own podcast.
You and I or your major competitors didn’t waste any time flying on airplane. No cars to rent for X number of days. No camping out in a gazillion different word class hotels. Sometimes all over the world.
No need to reach out to loved ones on a Friday evening or late Friday night via phone call or video conferencing. Or at least nowhere near as much as it used to be.
So anywhere from 30-60 minutes you and I or your major competitors can start strategically bonding with your ideal target audience. For literally pennies on the dollar. (And you don’t have to struggle or constantly investing a ton of money or allocating other extremely valuable resources trying to find or attract your ideal audience. Because your host(s) already have.)
Your Strategically Guest Podcasting Activities Can And Often Lead To Multiple Streams Of Income Producing Possibilities!
And don’t forget. You and I aren’t constantly in the trenches daily. Trying to help build their laser targeted audience. But you or your major competitors do get to leverage it. By proactively marketing or promoting your? Take your pick.
A.) First or latest book.
B.) Your first paid or annual master mind retreat event.
C.) Your one on one paid consulting services. (That would be yours truly.)
D.) Your brand new podcast.
E.) Your extremely limited participation, high end, virtual”Mastermind” group.
As You Start To Take A Closer And Closer Look! (You’ll Definitely Start To Uncover Several Previously Untapped Marketing Or Promotional Opportunities!)
F.) Your multi five or six figure JV (Joint Venture) revenue sharing opportunities.
G.) Your paid membership site.
H.) Your brand new podcast. Which specifically targets a particular niche.
I.) Your potential guest podcasting availability. (Hint: This would also be yours truly. Just reach out to me via my blogs contact page.
And write “Guest podcasting” opportunity in the emails subject line. Include your area code, your time zone and your best phone number. And the best time of day to reach out to you. And I’ll get back to you asap.
Are You Finally Starting To Appreciate The Potential Opportunity Lost Opportunities You’re Constantly Missing Out On By Not Proactively Guest Podcasting!
I sincerely Hope so. So get with the program already. And make the phrase opportunity lost a thing of the past. Sound good?
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!