How And Why The Right Brand Development Strategy Definitely Equals Long Term Marketing Success!
So when asked, “what” do you suppose your ideal prospects and customers say about your brand more times than not? Seriously. and would or do you agree with their assessment? And going forward. As you really stop and seriously weigh your various promotional or marketing options.
Which brand development strategy do you feel not only best symbolizes and represents “what” your business or service truly stands for? And ‘how” will you make darn sure it’s equally as evident to your current and future ideal customers and prospects?
Especially if you don’t currently have direct or indirect access to fortune 500 type of traditional advertising or promotional budgets. Because you know your brand development strategy has far less to do with “how” much money you can spend on outrageously expensive, traditional advertising methods and mediums, right? Agreed…
Entrepreneur There Is Simply No Question The Right Brand Messaging Strategies And Tactics Can And Definitely Will Separate You From Your Major Competitors!
Say for example. You just like my expert seven figure earning coach, mentor and friend James McAllister of jamesmcallisteronline.com fame.
You decide to invest in not only building, but maintaining and constantly nurturing a state of the art paid membership site of some kind. Clearly over time as both your current and future vision starts to grow.
Along with your various skills, needed to manage your expanding resources, membership requests and constant need for laser targeted, problem solving content.
And evergreen customer service challenges etc. The main point being. It’s definitely going to take a concerted team effort, correct? No doubt.
And it’s also definitely going to take some extremely dedicated co- content creators. Who can see way past the tress and see the entire forest of both future and previously untapped marketing opportunities or future untapped marketing possibilities.
Because their overall vision to this entire massive process, their personal dedication and commitment to the much bigger picture. Will also help propel this massive undertaking forward.
And by constantly contributing and exposing their current and future personal and professional networks to this type of constantly evolving network of ever increasing marketing and promotional possibilities.
Who can honestly say just “how” far and to what degree things actually be taken. And “how” much faster.
Why The Term Retail Growth Hacking Is Definitely More Than Just A Fancy Marketing Term!
Case in point. (Entrepreneur please take an extremely close look at the clickable image just below.) Simply by clicking on it. You or your major competitors will get instant access to the 1st nine plus minutes of an exclusive 60 minute MP3 interview style recording.
Where my expert seven figure earning coach, mentor and friend James McAllister and I recently did. Where for a 60 full, non stop 60 minutes and some change. James basically held my marketing feet to the fire.
And systematically grilled me so his ever expanding and highly influential audience of profit seeking entrepreneurs. (But especially!) His current and future highly influential retail and service provider clients. Could invest just 60 short minutes of their irreplaceable time. And come out on the other side and hit the ground running incredibly fast.
And no longer be in the dark about not only specifically “what to do” and why? But “how to” specifically begin and follow through. (Again this is referencing the entire 60 minutes worth of potentially game changing content.)
It comes directly from the front lines of real money making entrepreneurship. Not just fancy, (incredibly high priced!) business school text book theory. But the 1st nine minute segment alone will definitely open you or your major competitors eyes – incredibly wide- to “what’s” not only possible and probable.
But “how” much money and untapped marketing or promotional opportunities you or your major competitors may be constantly leaving on the table. Ouch.
How And Why The Right Brand Development Strategy Definitely Equals Long Term Marketing Success!
Once The Heavy Lifting Is Done! (All You Or Your Major Competitors Need To Do Is Leverage These Efforts To The Max!
Remember as the current and new members pay to get access to all of the exclusive content inside the ever expanding site. (This next example is strictly for hypothetical marketing illustration purposes only.)
If need be they can ask or answer the burning questions of myself and other members. For just a second. Lets say one of the members is an expert at skillfully using Linkedin to both prospect and lead generate.
And her current one on one consulting rates are just $500 dollars an hour. With a two hour minimum. But since she’s constantly answering other members burning questions with regards to “how to” effectively utilize the Linkedin platform.
She starts strategically linking to (at the bottom of her answers), one of her most popular and profitable pre -recorded “How To Master Linkedin” webinar presentations.
And the participants get the opportunity to join her “Linkedin Accelerator” program. Which normally retail for $4,997 dollars. It’s a four week intensive. Which has four basic modules. And it has a grand total of 17 video lessons.
Plus she also includes at no additional charge. (Provided you complete the entire course, which you have “lifetime access to.” And you or your major competitors pass her not exactly “easy to do” final exam.
Upon completion you not only get her really cool -official- mastery completion certificate emailed to you. But she also records a free 90 minute Q & A session where she and her expert team not only review and constructively critique your current Linkedin profile.
But she’ll leave you with a proven step by step blueprint. In order to rapidly move forward.
And Don’t Forget Most Marketers Only Have An Initial Front End Product Or Service! (And Totally Neglect Or Ignore Altogether The Long Term Profit Generating Potential Of Their Business Or Services-s Virtually Untapped Back End!)
As a quick follow up to a point previously made in the previous paragraph. Since she’s also a prominent co-content creator in James-s site. Instead of charging James-s members the usual retail rate of $4,997 for her “Linkedin Accelerator” program.
Instead she gives the current and future members a whopping $1,500 dollar discount. Say what? So they/we only pay $3,497. Plus they/we can refer her program at the usual retail price of $4,997 and receive a 30% revenue share commission on the initial front end sale. (Which typically means you/we earn $1,499.10 cents per $4,997 dollar sale. (Pretty cool, right?)
Plus a they/we also earn a 40% ongoing residual commission for any customers who become long term repeat clients for her monthly social media management services. Which typically start at $1,500 dollars a month.
So add an additional $600 dollars a month to your ongoing income. (Thank you very much.) $1,500 x .40% per month commission equals an additional $600 dollars.
So not only is she inexpensively and strategically creating multiple streams of income. For literally pennies on the dollar. But all of James-s members who invest in her program. They automatically get automatic free lifetime updates. Any and every time she and her expert team updates any parts of her program.
Others typically pay $97 or per update. Hopefully without beating the drum too much harder. You can readily see or are at you’re least starting to better appreciate how and “why” the right brand development strategy can potentially equal long term success. Don’t you agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
