By now you already know the odds are not very good a first (and even) a second time visitor to either your ecommerce site or your state of the art WordPress site typically will not end with a sale of any kind, correct?
So it’s best you start building your very own opt in email list asap. (And whenever possible use a reputable paid email service provider.) This way if and when you start strategically marketing your free information products. You can do so without missing a beat.
Because unlike investing tons of your time and effort building your presence all over social media.
In the blink of an eye your account(s) can either be temporarily or permanently shutdown. And if or when this happens to you. Even though you had an impressive 325,000 followers on Instagram and another 120,000 on twitter.
Now “what” do you do entrepreneur? Because now like it or not you’ll probably have to start writing checks in order to get exposure.
This Is Why You Should Seriously Consider Creating Digital Products To Sell!
First all whenever you and I create any type of value driven content of any kind. But especially “how to” problem solving information products or services. It’s like spreading twenty dollar bills around each time you eat at a local Mom & pop restaurant. You better believe word will definitely spread very fast.
About the patron who consistently makes it rain. But let’s face it already. Who wants to systematically work their way to the top of their ideal prospect or customers list by constantly making it rain twenty dollar bills?
It’s sort of like heating your house with five dollar bills. You may ultimately get the job done. But at what financial cost? On the other hand. Let’s quickly look at and seriously consider five potentially profitable ways free information products (or free how to problem solving content), like the kind you’re reading now.
Being strategic with your distribution of it. You or your major competitors can dramatically increase both your initial front and long term back end profits for literally pennies on the dollar.
Who Else Definitely Wants To Know Five Potentially Profitable Ways Free Information Products Can Help You Or Your Major Competitors Consistently Make More Money?
Please keep in mine it’s definitely best to start small. get a solid grasp of the basics and keep learning and growing as a potentially savvy information marketer.
And as you continuously grow at some point you can and definitely should consider the following basic marketing possibilities. (And BTW entrepreneur these five potential marketing/distribution strategies are literally the tip of the proverbial marketing iceberg.)
And always keep in mind. You inexpensively A/B split test different variations of these or any other potential marketing/advertising or promotional strategies. So as soon as you discover they don’t or aren’t working as planned. You can either tweak or discontinue them altogether.
1.) Potential marketing/distribution strategy # one: Entrepreneur why not offer (or let one of your non directly competing JV- Joint Venture) or cross promotional partners offer your free problem solving PDF (Portable Document File) or MP3 recording or one to three page cheat sheet etc.
You’ll gain additional free exposure for literally pennies on the dollar. And your extremely marketing savvy JV partner gains potentially profitable customer goodwill.
2.) Potential marketing/distribution strategy # two: Next, depending on ‘how” well or ineffective strategy # one is. Every customer who pays via credit card or money order. (Meaning they remove the risk of writing a check and having it potentially bounce.)
As a free ethical bribe. They get your free 30-90 minute MP3 recording. Or your 1-7 page special report on subject X. Again you and I create this information product once. But steady leverage it from now on in some form or another.
As Long As Your Free Lead Generation Content Delivers Or Over Delivers In Value! (You’re Definitely On the Right Track!)
3.) Potential marketing/distribution strategy # three: And remember as you and I are strategically A/B split testing different variations. You’ll more than likely “discover” some even better potential marketing strategies or tactics.
(Which is “why” you and I should definitely keep systematically developing various potentially bank account filling JV partnerships.) Because for every customer or prospect who signs up for either a free 14 – 30 day trial coaching program.
Or for a free 30-90 on or offline newsletter or a free 7-30 day trial membership site. As an added bonus they also get your free ‘how to” problem solving digital products.
4.) Potential marketing/distribution strategy # four: Allow every prospect or customer who actually signs up for one of your non directly competing vendors higher priced products or services.
They get to keep you and I’s sample bonus product or service. As a free bonus gift worth X. Just for giving their product or service an honest try. (Classic “Risk Reversal” at it’s finest.)
5.) Potential marketing/distribution strategy # five: And finally… After your strategic A/B split testing efforts have helped you pinpoint “what” really works and what definitely doesn’t.
Look around and constantly stay on the lookout for other up and coming, non directly competing profit seeking entrepreneurs. And let them both sell or giveaway your free awareness building info product9s) or services on a x day trial basis of course. They can both potentially increase your income and theirs for literally pennies on the dollar.
Let them keep the lions share above your hard cost on the first sale or first month of any services their customers get from you. You’ll systematically gain access to potential new customers and any and all of their future referrals or testimonials for literally pennies on the dollar.
And they’ll routinely earn more money too. Hopefully you now better appreciate “how to” systematically profit from free information products and services. you create or co-create Any questions?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
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