Five Reasons Why Newbie Marketers Definitely Need To Understand These Online Marketing Stats!

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Five Reasons Why Newbie Marketers Definitely Need To Understand These Online Marketing Stats!

Doesn’t it seem like it was only a few years ago. When the -so called- dot.com investing bubble was all the rage? Clearly it was over easily over a decade ago.

But for a brief time you couldn’t turn on your TV set. Because practically all of the radio and TV financial shows. Along with a gazillion of the financially based newspapers as well. Constantly had stories and guests. Especially these new tech savvy wiz kids. Translated: Early to mid twenty somethings.

Explaining to the rest of us. “How” and why this so called “new economy” along with all of the new technology was clearly the “must be part of” new future. Remember? Which meant somehow. You and I had to find a way to prosper from some form of online marketing.

So even if we weren’t tech grad wiz kids. About to introduce the world to yet another can’t miss dot.com company. Then clearly the next best thing for us to do was invest our last dollar into one of these can’t miss investment opportunities. Or at least this is what we were being told to do. That is until….

Right About Now You Have To Be Wondering How Can I Do Online Marketing More Effectively? (Correct?)

This is a great question. Because sadly. Far too many aspiring online marketers. Are constantly struggling. Simply because they clearly don’t have a true grasp of the proven online marketing fundamentals.

Case in point. Getting back to our previous example regarding the dot.com investment bubble which ultimately burst and novice investors lost untold billions in the process.

Even tons of extremely savvy VC’s (Venture Capitalist) got caught up in the hysteria as well. As they collectively poured billions upon billions into this new Internet thingy companies as well.

But VC’s still had an important card up their sleeve. And what was that you so skeptically ask? Real world knowledge and expert experiences.

So they can and did recoup their money over time. Sadly, most first time newbie investors. Who clearly lacked the real world experience or savvy to be trying to earn money from stocks created by IPO’s (Initial Stock Offerings.)

They were clearly in way over their heads. and the undeniable truth of this is. Were you to ask any of these first time newbie investors if?

1.) Whether the highly touted IPO they just invested in. Had secured series A funding?

 2.) Or series B funding? The vast majority would not only have little or no clue to “what” you’re talking about. But sadly would have little to no clue as to the true significance o the question.

The Dot Com Bubble Is Proof Positive All That Glitters Definitely Isn’t Gold!

Even though these dot com companies were initially flushed with tons of cash. And the tech wiz kids CEO’s were moving into zip codes with the most expensive homes or condos in virtually any city in the world.

Truth told. Just as seasoned investors like self made multi billionaire Warren Buffet had constantly warned. These highly touted companies still hadn’t actually earned a dime yet in real spendable profits. Say what?

Which meant, sooner or later this highly touted house of cards would ultimately collapse. And it did. Because the stock evaluations initially and going forward were based primarily on extremely overly optimistic projections. (And overly hyped projected sales revenue which simply never materialized.)

And as soon as the seasoned investors realized the obvious. They scrambled to sell their practically worthless stocks. (To anyone clueless enough to cash them out.) And thus started these once highly touted stocks inevitable downward spiral. And the dotcom’s eventual bust.

And so right about now. You still have to be wondering out loud. “What” if anything. Does this waltz down memory lane, have to do with you and I understanding basic online marketing fundamentals, right? Fair enough.

Typically Those Who Constantly Run Into Trouble Are Those Who Clearly Don’t Understand The Proven Basic Fundamentals!

To begin with. Most aspiring online newbies are like the people who were goldminers way back when. They struck out to get rich during the so called “gold rush.” And sadly the vast majority did not.

And so it goes with most newbie online marketers trying to use affiliate marketing to initially get starting earning a steady income online.

Because they’re told they can get stated with no website or state of the art blog of their own. Nor do they initially need any of their own products or services.

So they also don’t initially have to worry about trying to rank in the major search engines. How much simpler can it get right? Until a little thing called reality rears it’s ugly head.

Even though there is certainly an element of truth conveniently sprinkled into the previous statements. Without some highly developed, market tested skills to go along with the above statements. In all likelihood you will continue to starve.

This Is Definitely Why You Have To Focus On Learning And Mastering The Proven Fundamentals Of Your Craft! (No Matter What It Is!)

So let’s quickly take a much closer look at a bare bones minimum of five critically important online marketing fundamental concepts. You simply have to become familiar with. If you’re serious about experiencing some form of sustainable online success.

And rest assured entrepreneur. A staggering 97-99% of all aspiring online newbie marketers. Basically have little or no real practical clue about these three critically important online marketing concepts you’re about to be exposed to.

Inn the interest of both space and time. Only three of the five will be covered here. And the remaining two will be covered in a follow up post. Okay? Thanks for the marketing generosity.

1.) Basic online marketing concept # one: Visitor Value: This vital stat is simply defined as the value that each of your visitors has a result of the total revenue they produced within a given amount of time.

For ex; suppose you were to measure how much gross -front end- revenue you earned in one month and divided that amount by your total number of visitors in that same time period. The net result of that calculation equals each visitors value to your business.

(A similar concept as your ideal customers total lifetime customer value metrics. Only over a much shorter time period.)

So if you grossed $825.00 last month (30 days.) And you had a total of 625 visitors to your site. Simply divide $825.00 by 625 and you should get a visitor value of $1.32 cents. (This is a figure all of your current and future JV (Joint Venture) or affiliate partners will definitely want to know about.)

As You Master The Proven On Or Offline Marketing Fundamentals! (The More Lucrative On And Offline Marketing Opportunities You Can Create!)

2.) Basic online marketing concept # two: Cost Per Lead (CPL) analysis. This calculation tells you how much money per lead each marketing campaign is costing you, so that you can accurately compare,( test) various approaches in order to decide which to continue and which to cancel.

For ex; take the total number of leads ( email opt ins) you get from a given ad/marketing campaign and divide it by the cost of the campaign. And you will know (with reasonable certainty!) what each lead cost you. Or your potential JV or cross promotional partner(s.)

So if you invested $250.00 dollars on a solo ad and the ad created 47 opt in leads, if you divide $250.00 by 47 you should get $5.32 per lead.

Is that amount too much to pay per lead? It depends on how much you actually gross on the lead (both short & long term) in order to really know. If you have no viable back end marketing/promotional strategy of any kind. Probably you’re paying way too much on the initial front end for your leads.

Keep Learning And Applying What You Learn! (And Watch Both Your Front And Back End Gross Profits Steadily Grow!)

 3.) Basic online marketing concept # three: Sales Conversion Rate (SCR.) This critically important calculation tells you, (or your major competitors!) how many of your subscribers are taking the action that you wanted them to take. Within a given time frame such as one week, month or year etc.

For ex; if you had an opt in list of 5,000 subscribers and you emailed them an offer and 107 people purchased something. Simply divide 107 by 5,000 and you should get .0214%

Now multiply that figure by 100 and you get a Sales Conversion Rate of 2.14%. Meaning – that on average, for every one hundred subscribers that you email or send an offer to, about two people will purchase something initially.

Of course it depends on the price, the offer its self, the guarantees and your overall copywriting skills. And whether or not this is your first offer to your list etc. And what “if” any type of, extremely time sensitive follow up offers you provide etc.

Hopefully this incredibly short post has at least semi opened your eyes. To at least three critically important online marketing fundamentals. You definitely need to be aware of. Agreed? Otherwise your online marketing career will be an extremely short and frustrating one. Don’t you agree?

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