Entrepreneur One Way Or The Other You Need To Be Leveraging Some Type Of Information Products!
For the most part what type of (digital) content are you most likely to create? Is it audio, video or written? Do you have your own state of the art, self hosted WordPress blog? Or do you prefer to create audio content via your podcast.
Or perhaps (like me) you like creating audience expanding audio content via strategic guest podcasting opportunities. (And if your podcast resolves) around business or entrepreneurship) and you’re proactively looking for guest.
Please don’t hesitate to reach out via my blogs contact page. ) Or if you’re not camera shy then you probably use video marketing as your marketing tool of choice, correct?
Entrepreneur no matter type of content you create, you’ll find proactively creating some type of digital information products give you or your major competitors a decided edge. And it’s up to you in terms of “how” far you’d like to take things.
Your best option is the information products you create. however, you can and definitely should leverage other non directly competing vendors information products or content as you’re about to discover.
Who Else Wants To Start Systematically Leveraging Various Types Of Direct Selling Campaigns?
Notice the following all too common situation to create some potentially profitable marketing leverage from other non directly competing vendors information product(s.)
How many of you have heard of my bud Pacific Soldati of the podcast “Law, The Universe, And Everything fame. Take a look at the screenshot image below.
We both had a blast recording this particular episode. Simply by clicking the image you can listen to the entire 55 minute recording. Make no mistake about it. The content belongs to Pacifico-s group. However, notice how I’m sharing (leveraging) the content by enthusiastically providing additional free viral marketing exposure to him?
Do you think he really minds my or your doing so? We’re both on and connected on Linkedin. So when we tag each other, both of networks are made aware of it as well.
I can and will share the link with my opt in email subscribers as well as my social media audience too. And I or you could mention relevant affiliate links during your guest podcast appearances.
Entrepreneur One Way Or The Other You Need To Be Leveraging Some Type Of Information Products!
As Often As Possible Gain Ultimate Control By Creating Your Own Digital Information Products!
Once you create your own ebook or PDF document. Entrepreneur look at these four potentially profitable long term options.
1.) First: You could include one of your best market tested lead generation offers inside your ebook/PDF file in order to build your opt in email list.
Maybe you offer your readers the opportunity to sign up (opt in for) advance notice of any relevant upcoming ebooks or courses you have scheduled to be released.
2.) Second: You can and definitely should use your ebook or PDF file is a free list building lead magnet of some kind. Because whatever problem it helps you ideal prospect overcome, the more valuable in their eyes it will be or become.
3.) Third: Let’s say your ebook or PDF special report is seven pages. You could create a shorter mini report version which you edit to include some of your higher tier products, services or higher ticket affiliate offers.
4.) Fourth: You could also create a one page cheat sheet or one page checklist from the main overall theme of your entire special report. And you could A/B split test which particular giveaway (if either) consistently produces the best overall results.
And of course no matter ‘what” type of giveaway you create and discover works best for you. You can and definitely should include some of your best market tested links to your own higher end products products or services. Or links to your higher tier affiliate links.
This way you start creating some passive income producing opportunities. Are you starting to better appreciate “why” you definitely need to start creating some type of information products? If so get to it already.
Marketing Leverage Is Even More Potentially Profitable And Valuable When You Use Others Content To Help Position And Establish Your Credibility!
Entrepreneur unlike investing your money on traditional ads, you or your major competitors appearing as a guest on relevant podcasts, allows you to bond with your audience. Say what? Think about if for just a second. The audience voluntarily shows up and may hang around your entire appearance. Which could potentially be anywhere from 10-60 minutes.
And at the end of your appearance the audience wants to know “how” or “where” they can learn more about your products or services. How often do you think your ideal customers go on social media in order to see you or your major competitors advertisement or promotion? Bingo. So what’s it going to be? The choice is yours.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
