Do This If You Want To Put Your Customer Loyalty Strategies On Steroids!
Sadly most of the time. When you or your major competitors are putting together your weekly, monthly or quarterly advertising or promotional budget. You tend to focus on how much you’re going to allocate and which mediums to use, correct? Be it on or offline.
You struggle with trying to decide if you’ll split your ad dollars evenly between various social media platforms. Or on local primetime radio or TV ads etc. Or worst yet. Those outrageously expensive, dismally performing local billboard campaigns.
And if your business or service can’t currently afford to waste a fortune on those dismally performing local billboard ad campaigns. (Consider yourself extremely lucky.)
In any event. One of the absolute best investments you or your major competitors can make. Is in some type of proven customer loyalty strategies and tactics.
Because doing so will lower your upfront out of pocket costs. And help expand your reach for literally pennies on the dollar. How often do you think your typical profit seeking entrepreneur experiences that?….
Proof Positive Sometimes The Best Client Retention Techniques Are Literally Right Under Your Nose!
Take for strictly for marketing illustration purposes only. Your single location, non franchised retail appliance store. Take a five to ten block radius of your retail appliance stores location. More than likely there are local business owners and service providers who you or your major competitors could form mutually beneficial JV (Joint Venture) partnerships with.
And both of you could systematically leverage each others current and future resources, contacts and assets etc. For literally pennies on the dollar. Because right now. When you put a pencil to it. Just over the last six months alone.
How many viable leads has your outrageously expensive, dismally performing, $25,000 dollars a month local billboard ad campaign consistently produced? And at what cost per lead (CPL?)
You probably don’t need to know. For fear of becoming even more depressed. Plus, (unlike) a staggering 90 something percent of your major competitors. You already know going in. What your ideal customers total lifetime customer value metrics are.
And currently they typically fall somewhere between $400 – $11,000 dollars. Give or take over the next five to seven year period. And your higher end customers who consistently spend more (over time.)
They also tend to consistently refer more higher end customers than 80% of your remaining customer base.
This Is Why You Definitely Should Stop Ignoring These Common Marketing Strategies And Tactics! (Because Doing So Is Costing You A Fortune!)
Case in point. One particular Saturday while you’re shopping in one of your areas oldest, independently owned, single location hardware stores. You can’t help but notice how many contractor types are literally everywhere in the store.
And since your favorite gourmet coffee shops is located just two store over in the exact same mini strip mall. Seemingly out of nowhere. You’re instantly hit with a wave of creative marketing inspiration.
Which you know with just a little strategic A/B split testing and ongoing tweaking on your part. You and your favorite gourmet coffee shop and the independently owned hardware store owner(s) can and will consistently generate a ton of bankable front and back end gross profits. Here’s how.
You approach the hardware store owner(s) about sponsoring a special promotion. They’ll run a free drawing for the next 90 days give or take. And the first grand prize winner wins a really cool, state of the art tool kit. Which normally retails for at $499 dollars. Plus an extremely time sensitive gift certificate worth $100 dollars.
Plus five runner ups win extremely time sensitive gift certificates worth $100. And five third grand prize winners win extremely time sensitive gift certificates worth $50 dollars each.
This way all three levels of winners have tons of extremely valid reasons, to constantly brag both on and off of social media about their good fortune, right?
Do This If You Want To Put Your Customer Loyalty Strategies On Steroids!
Take Your Creative Marketing Savvy And Create Your Own Opportunity!
What you or your major competitors are looking to accomplish with this particular promotional strategy is. To create a highly responsive list. Of either opt in email or text message subscribers practically overnight.
And do so for literally pennies on the dollar. Have you noticed this particular promotion, cost less than $1,300 dollars. This is a far cry from the usual $25,000 dollars a month for your dismally performing local billboard ad campaign, right?
Basically, if the hardware store owner(s) or the gourmet coffee shop owners don’t currently have a reliable, state of the art text message provider. You’ll gladly foot the monthly bill. Say what?
Because of how you or your major competitors will systematically leverage it. Let’s say 3,800 local, (both business owners and non business owners) join the hardware store owners text message list. So they could enter the drawing.
And 90 days later the hardware store owner(s) or their top management personnel choose this quarters 1st, 2nd and third grand prize winners. And you also arrange to X number of twenty pound bags of gourmet coffee from your favorite gourmet coffee shop.
Now image all the other non winning text message subscribers get the following text.
Do This If You Want To Put Your Customer Loyalty Strategies On Steroids!
These Incredibly Simple Customer Retention Ideas Will Definitely Give Your Business Or Service The Edge!
Truth told. It’s your money which is financing this promotion behind the scenes. So as the hardware store owner(s) text message subscribers start rolling into their store.
And X% of them not only spend at least $10 or X amount of dollars in order to Xtra large “Big Gulp” of gourmet coffee. The gourmet coffee shop owner (s) will have a make shift portable table set up. And serve the hardware store owner(s) customers their Xtra large “Big Gulp” cup of gourmet coffee in a plastic cup.
Which you’re actually financing the cost of behind the scenes. And the customers are made aware. Going forward. Every time they bring the plastic “Big Gulp” back with them to the gourmet coffee shop. Instead of paying the usual retail price of $5.79 for an Xtra large “Big Gulp” cup of coffee. Instead they only pay just $.99 cents. Say what?
How long do you think it will take before both the hardware store and gourmet coffee shop become even more popular and crowded than they already are.
Coming up shortly in part two. You or your major competitors will discover “how” your retail appliance center makes out too. Are you up for that? Until then. Are you starting to better appreciate how to put some rather simple customer loyalty strategies on steroids? Say yes. See you in just a little bit in party two.
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