Content Marketing Strategy: Entrepreneur This Is Why You Gotta Stop Ignoring The Non Traditional Approach To It!
There is simply no way you ever thought any reasonable content marketing strategy of yours would involve sharing a story of “how” one of the Internets most famous rock star personalities.
This being the one and only Austin Iuliano of austiniuliano.com fame. You know the guy who teaches major corporations all over the world “how to” build their brands the right way using social media. By busting through all the noise on practically all of the most popular social media platforms.
But long before he ever earned a dime doing this. And routinely being interviewed on some of the world’s most influential podcasts and being prominently featured in Forbes magazine. (You go cat.)
Yea just before the seas parted and the oceans rose. For a brief moment both Austin and his girlfriend were temporarily homeless and sleeping in the comfort of his car. Say what? So he definitely has come a long way in a relatively short amount of time. Would you not agree? Turn the page to learn the rest of his truly amazing and inspirational story.
This Is How You Or Your Major Competitors Put The Compound Effect To Work For You!
So imagine going from initially having a thriving service based business like Austin initially did. Then for any number of reasons have it all but fall apart faster than students at the University of Florida exiting the campus for spring break . And basically no longer having a place to stay. And definitely not wanting to temporarily move back in with mom, right? (How totally humiliating would that be?)
Because here you are temporarily the “man.” ( Not to brag, right?) You’re consistently making good money. You’ve- for the most part- got the respect of your closest friends, family members, old high school friends and your neighbors and even some of their teenage kids etc. (Life is good…)
Then suddenly without warning it’s all gone seemingly in a flash. Your primary income has completely dried up. You’re totally embarrassed and literally have no realistic clue what your next few vitally important moves out of this mess could or should be. ( Entrepreneur try living in those not exactly comfortable shoes for a few.)
Often Times Successful Entrepreneurs Run Full Speed In The Exact Opposite Direction Of 97% Of Their Peers Do!
So instead of hitting the panic button and just throwing in the towel. And looking for immediate relief of some kind by basically scrambling to find any type of job.
(Like The Vast majority of us would have.) Instead he and his girlfriend valiantly sucked it up and had to temporarily call his car home. (After they decided to pack up everything they had and move to all places (The Big Apple) New York city looking for a brand new start. Good luck with that.
With no cushy six figure a year job opportunity with mega benefits waiting for either one of them. And no immediate place for he and his girlfriend to hang their hats. And to further add insult to injury- no previous connections or acquaintances of any kind to temporarily lean on once they got there. Say what? And no realistic clue where their very next meal was coming from. (Talk about living on the wild side.)
(Entrepreneur if you’re feeling like you’re definitely all that and a bag of chips. Try that not exactly rosy predicament as your very next launching pad to major long term success. Only don’t be too surprised nor disappointed if you too whined up temporarily using your car as the “Four Seasons” as well. )
Proof Positive Lots Of Times The Best Success Stories Definitely Didn’t Start Out Looking That Way!
And in his own words. That totally sucked. But from those extremely humble beginnings Austin not only created a new and extremely lucrative career and mega brand for himself. And now others.
Because he now routinely consultants with some of the biggest and most influential corporations (brands) on the planet. Say what? And they pay him awfully well to share his proven “secrets” on ‘how” they can successfully build their corporate brands even bigger.
And with far more clarity than ever using social media in a specific strategic way. (Just like he currently does.)
His proven methods help them cut through all the outrageously loud noise on the various social media platforms. Like a razor sharp knife through soft butter. But right about now you’re probably wondering “what” the heck any of his impressive comeback story has to do with your current or future content marketing strategy? Fair enough.
Entrepreneur Any Time You Can Add Some Reality To Your Content Marketing Strategy! (By All Means Do It!)
The way I originally came across Austin and his totally fabulous story was by way of expert, multi seven figure earner Derek Gehl-s outrageously popular “Project Ignite” podcast. (Which is the main screenshot image featured at the top of this post.)
So after listening to Austin’s awe inspiring story and immediately sending him a “connection” request on Linkedin.com. I also decided to first share some similar content like this on Linkedin. (See the screenshot images below. And see Austin-s totally cool responses as well.)
Content Marketing Strategy: Entrepreneur This Is Why You Gotta Stop Ignoring The Non Traditional Approach To It!
Content Marketing Strategy: Entrepreneur This Is Why You Gotta Stop Ignoring The Non Traditional Approach To It!
You Don’t Always Have To Go The Traditional Content Creation Route!
So there are two main points to be shared here. First:) Simply by sharing Austin’s incredibly inspirational story it allowed me to create some content based on real life. (Even though sometimes it definitely isn’t pretty, agreed?)
Second:) It also allowed me to start a real world dialogue with Austin. And I also candidly shared with him my primary motivation for showcasing his guest podcast appearance on Derek’s podcast.
And sharing his story on Linkedin. (And as you can clearly see from his response(s), he definitely gets it and totally understands and appreciates my motives and being upfront about them.) His current and future connections will see it. And hopefully at least some of them will checkout my Linkedin profile.
And who knows “what” might start systematically happening from there. Say what?
Content Marketing Strategy: Entrepreneur This Is Why You Gotta Stop Ignoring The Non Traditional Approach To It!
Even Though Austin Definitely Doesn’t Need Free Exposure! (Who Can Say No To It!)
As I mentioned to Austin in another set of (DM’s) direct messages. My long term strategy is to hopefully attract the attention of some of either Austin-s current or future connections.
(BTW, just click his twitter image above in order to be taken to the recording of his guest podcast appearance on Derek Gehl-s “Project Ignite” podcast.)
And his or Derek-s current or future connections may invite me (or you) to either be a guest on their podcast. Or offer me some guest blogging opportunities. Or maybe they may know of someone who is looking for someone to fill either of those options. (Or possibly form a really cool JV (Joint Venture) or cross promotional arrangement of some kind.)
And as you can see from his responses. He agrees with my strategy. In any event entrepreneur. I hope you’re starting to appreciate “how” you can or should use real life situations you’re either personally involved in.
Or you’re somehow connected to. Because these real life situations can provide the opportunity to turbo charge your current and future content marketing strategy. Don’t you agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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