So entrepreneur, in terms of you consistently generating, (those) all important, first time customer, clients and or patients etc.
Currently, (what’s) your favorite, or perhaps a much better question is, what’s currently your most cost effective marketing/promotional, (and or) cost effective advertising strategy?
Are you one of those extremely savvy entrepreneurs that strategically utilizes, cost effective joint venture partner (JV) arrangements?
If you are, good for you!If not, perhaps you (or someone) within your organization, has gotten incredibly skillful with writing, results producing Pay Per Click( PPC) ad campaigns, that initially lead to a brand new potential lead, (first) joining your opt in email list.
Then you systematically follow up, and ultimately start converting your leads into paying customers, patients and or clients etc!
If that’s the case, (again) hats off to you. But you know (ladies& gentlemen) there is a much smaller group, of extremely savvy entrepreneurs, that effectively rely on strategically utilizing their “secret weapon” in order to, consistently generate, their all important, first time customers, patients and or clients etc!
And after reading the remainder of this post, hopefully you will become one of them too!
So How And Why Do Some Extremely Savvy Entrepreneurs Consistently Rely On Their Secret Weapon?
(In Order To Constantly Generate New Business!And Why You And I Definitely Should Too!)
Okay,so if you’re not (currently) relying on some mildly expensive, “solo ads” and or offline, outrageously expensive display ads, and or (local) TV and or radio ads etc.
What exactly are you consistently doing, in order to systematically lead generate?Anything in particular, you wanna share with the rest of us? 😎
If not, let’s take a look at (what) some extremely savvy entrepreneurs, are quietly doing on the (regular) I might add, in order to basically accomplish, three very important goals!
1.) First: This incredibly simple, (yet) oh so powerful strategy, you’re about to be exposed to, never ever goes out of style!
And no matter “what” your particular business, product and or service is, it can and definitely should be consistently utilized, as often as possible!
Because, it can be applied no matter what! (You can see actual proof in the video!)
There Are Definitely Some Proven Ways For Your Small Business To Create Some Bankable Advantages!
2.) Second: Used correctly it can and definitely will systematically lower, your up front out of pocket advertising and or promotional cost!
While simultaneously, increases your overall (bottom line), front and back end gross profits! (Entrepreneur) please read that last statement again!
Because, (word to the wise), there are literally a ton of incredibly talented, cash starved small business owners, aspiring entrepreneurs and or service providers, that rarely if ever, experience that two for one type of benefit!
(And the really sad part is, (it’s) right within their grasp to do so!)
3.) Third: And finally, the effective use of this (so called) “secret weapon” marketing strategy, systematically allows any extremely savvy entrepreneur, that’s smart enough to do so, to tap into others influential marketers (and or) highly influential consumers, professional and personal inner circles!
Without having to resort to any type of conventional advertising hype, in order to do so! 😎 Ladies & gentlemen, “how” cool is that?
Ever Notice How Some Of The Savviest Entrepreneurs Simply Refuse To Over Complicate Things!
Alright, since you’re pretty much chomping at the bit, to “finally” discover “what” the so called, secret marketing weapon is, for some of today’s savviest entrepreneurs!
Really, it should come as no real surprise, (but if) for some odd reason(s), you still haven’t quite figured it out yet!
Why it’s none other than, (drum roll please ), powerful word of mouth, (and or mouse), bank account filling testimonials!Stop and think about it for a minute!
You (and or) your major competitors, constantly spend your hard earned money, running mildly (to downright) outrageously expensive ads, of all kinds, trying to convince, your particular target market totiallyi in do business with you, correct?
Give Your Resource Challenged Small Business And Or Service The Edge It Definitely Deserves!
Or, you (or I) use a far more effective, yet subtle form of marketing/promoting, by consistently publishing fresh “how to” problem solving blog and or video content.
In order to attract (and hopefully) entice our specific target audience, (to first) join our opt in email list (and or mobile marketing list),and then hopefully become a paying customer, patient and or client, correct?
But again, (it’s basically) us tooting our own collective horns, right? 😎 However, (ladies & gentlemen) contrast that approach, to others, (with influence) within their particular niche, (mind you!)
Systematically touting your/our products and or services, to their professional and or personal inner circles!Which approach (pray tell), do you think over time, consistently carries the most weight, and produces the most consistent, long term profits?Bingo!
So Why Aren’t Using The Secret Weapon Just Like Some Of Today-s Savviest Entrepreneurs Do!
So hopefully, you can readily appreciate, “how” and “why” some of today’s savviest entrepreneurs, prefer to rely on the “secret weapon!” Which of course is power testimonials.
My simple question to you is, shouldn’t you be consistently profiting from them too? Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will
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Hi Mark,
You sure are right about the power of testimonials. Every sales page you see has them, and a lot of the top bloggers have them in their sidebar areas. That’s because testimonials are effective.
Real people (your prospects) want to know what other real people (your testimonials) think about your product or service. When they can read a testimonial clip, or see a quick video like the one you’ve shared here, then they may have heard all they need to for them to click the buy button on your sales page, pick up the phone to make an appointment, or join your email list.
Testimonials work, but you have to make an effort to get them. Do what you can to get people to send you their testimonials.
It will go a long way to building your business.
-Donna
Donna Merrill recently posted…3 Top Resources For Driving Tons Of Free Traffic To Your Blog
That is so true Donna!
And I guess it’s no wonder why, infomercials are
loaded up (every few minutes), with a customer/student
testimonials!
Or why the weight loss industry, has tons of before and after photos!
They are powerful and effective, just like you said.
Thanks so much for stopping by and sharing thoughts. I
truly appreciate it.
Mark Newsome recently posted…Three Simple Reasons Why A Staggering 95% Of All Newbie Affiliate Marketers Constantly Fail!Part Two
Hi Mark,
As you know, I NEVER let an opportunity to allow others to promote me go by the wayside. I have all kinds of video testimonials. I recently shot a video with 2 time super bowl champion and 4 time pro bowl wide receiver Gary Clark (formerly of the Washington Redskins).
That video has earned me MASSIVE opportunities. His endorsement was HUGE!!!!
But they don’t have to be celebrities. I have gotten them from Adrienne Smith, Donna Merrill and multi-millionaire entrepreneur Tim Kerin.
When others validate their experience of you it makes it easier on the buying side for someone to trust you.
Great post Mark. Keep up the great work.
Happy New Year!
~ Don Purdum
Don Purdum recently posted…Leadership Influence vs Selling
That is just too freaking awesome Don!LOL!
And thanks so much for sharing it bud!
I truly appreciate it! And like you so wisely pointed out,
endorsements, be they video and or otherwise, do not have to
be provided, by former Super Bowl champions and or former four time pro bowl
wide receivers!LOL!
But it sure doesn’t hurt,right? That’s too awesome Don!
And along the same lines, of our endorsements, not necessarily having to
come from high profile celebrities, in order to be effective!
A gentlemen, a while back, (a subscriber) to one of my offline snail mail list, reached out
to me, to inform me, that because of a couple of advanced real estate financing strategies I shared,
in one of the special reports I’ve written, for my “Inner circle” subscribers only!LOL!
He shared, one of his residential, multi unit buildings, it’s recently appraised, fair market value,
(FMV) was increased by a cool million dollars!LOL!
Of course, what I shared in the report went into some pretty intricate “how to” details!
But here’s the overall point, him shooting me a short 2-3 minute video testimonial, is a 1,000
times more powerful and credible, than me sharing it here!Right?LOL!
But it’s okay, if he never does agree to (either) a written, and or video testimonial,
because we, (thank goodness) have the ability to create more similar success stories in the future!Right?LOL!
Thanks again for stopping by and sharing some of the real world with us Don! It’s always greatly
appreciated! And hopefully by sharing some your real world successes, will inspire them
to at least pursue doing the same!
Mark Newsome recently posted…How Savvy Small Business Owners Strategically Use The Secret Weapon To Crush Their Competition!