When And How It Makes Perfect Sense For Small Business Owners To Work With National Companies!

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When And How It Makes Perfect Sense For Small Business Owners To Work With National Companies!

 (And Vice Versa!)

Okay, ladies & gentlemen, and fellow profit seeking entrepreneurs.

Can you really see yourself, (meaning) your severely cash strapped, local small business,and or service, actually trying to go head to head with one of the extremely well financed national or International companies?

Do you really think your current or future ad/promotional budget could even come close to matching theirs?

Probably not, right? At least that would most certainly be true for at least 99% of us, correct? Myself definitely included!

Well then, “how” about this far more, potentially positive outcome.How much more successful, do you think your severely cash strapped small business and or service might be, with some national corporate dollars, and or marketing assistance periodically being thrown your way?

You know what, you’re probably right, if you said a whole lot better off.

So here’s the thing entrepreneur, “why” in the world, would a national or major corporation, need or even want the help of some (single location), Mom & Pop small business owner and or service provider?

So what could either of those two less successful entities have, that an extremely well financed national corporation, couldn’t possibly get elsewhere? The ultimate answers just might shock you! So let’s dive in and find out, shall we?

So When And How Does It Make Perfect Economic Sense For A Severely Cash Starved Small Business Owner And Or Service Provider To Work With A National Company?

Okay, right out of the gate.

This particular type of long term marketing strategy and concept, has absolutely nothing to do with, a much smaller, severely cash strapped, single location small business owner, service provider,(and or) hard driving startup entrepreneur of some kind.

Creating and or attempting to create some “never before done” product, service or app, to then try and sell or lease the usage of it, or licensing of it to a much larger (deep pocket) corporate customer/client!

Let your start up minded entrepreneurial competitors chase their tales round and round with that one! Steadily going broke in the process, while desperately trying to get rich quick!

Well if not that (extremely well ridden) train of thought, what then?

Simple entrepreneur, (you) and or one of your major competitors, can definitely offer an extremely well financed national company, (especially) if their publicly traded, (and have more than their fair share of antsy shareholders),some much needed access, to their companies true life’s blood? Huh?

Brand new first time customers and or clients, for a fraction of their traditional upfront out of pocket cost!In other words, simply by understanding the ins & outs of business revenue generating,and strategic cost cutting the way you and or your major competitors do!

You can offer them a rather inexpensive market tested way, to strategically lower their upfront out of pocket lead generating cost,by a mere 25 to 50% or more, and simultaneously help them raise the overall value of their shareholders stock!

Entrepreneur, “what” fiercely competitive, cost cutting, publicly traded company CEO, and or (job security concerned) company president, doesn’t want to know “how” in the world, your single location, severely cash strapped, small business and or service, can consistently pull that rabbit out of a hat?

Why It Definitely Makes Economic Sense For Savvy Small Business Owners And Or Service Providers To At Least Semi Understand The Basics Of Effective Lead Generation!

So try this train of thought on for size. (Just to get your creative marketing juices flowing in the right direction!)Let’s say a national retailer, (that as) fate would have it, distributes, among other things, giant seven foot teddy bears nationwide!

And because a friend of a relative,recently saw and spoke to an old friend of an ex, at another friends wedding reception!! (Hopefully that’s not too terribly confusing, right? 😀 )

Anyway, this extremely high level representative of this national distribution company called your (single location) printing business,to find out if you, and or perhaps one of your major local competitors, would be interested in the following strategic alliance (aka) joint venture arrangement.

About one month, (four weeks) before national secretaries day, this national distributor will pay for a giant fish bowl and really big neon sign to be placed in your business, somewhere near your counter.

Informing all your business owner/service provider customers to enter your free drawing for national secretaries day!And here’s what the ultimate grand prize winner gets!(See if all these potential free goodies would cause- you as a local small business owner and or service provider- to gladly drop your business card in the fish bowl!)

Their secretary (and or) secretaries, (just in case) the company that ultimately wins the grand first prize, has more than one! Anyway, they win a giant seven foot teddy bear, a gourmet box of chocolates (valued at X), and,an over sized “thank you” card, a dozen roses!

Plus a coupon to pick up a stunning pair of women’s diamond studded women’s earrings, from some extremely reputable local jeweler, that’s part of the national distributor’s JV network!

Anyway, the women’s earrings alone, normally retail for $400 dollars a pair! Plus, she or they will also receive a lovely gift basket, full of fragrant perfumes, popular lip sticks, and a few gift certificates to other local businesses, that target and cater exclusively to women!

Who Says Your Small Business Marketing Strategies Can’t Have A National Flavor To Them!

(Hold on, they’re not quite done yet!) The ultimate grand prize winning company also receives a $500 (or X) dollar gift certificate coupon, courtesy of the local printer!So their next $500 ( or X) dollars worth of printing jobs is on the house!Say what? And they get to use the gift certificate in any combination they choose!

Can you say, positive word of mouth and or mouse buzz? And social media explosion! 😀

And once they exceed $500 dollars worth of printing cost, they simply pay the difference!All told, this easily represents a $1,700 dollar value to the extremely happy (and feeling) terribly under appreciated secretaries!

Entrepreneur, here’s the short of it, instead of the national distributor, (or extremely marketing savvy company X), constantly spending an outrageous fortune, running national radio, TV and national newspaper ads, in the various major publications.Making each semi qualified lead they generate massively more expensive!

Instead they will strategically help local companies, like various smaller printing companies,located in different parts of the country, leverage their customer bases, by strategically aligning with them!

Because there is little chance, an over the top offer like that, could be resisted by other local small business owners, and or service providers that use that particular-local- printer, correct?

This Is How You Strategically Put Your Some Of Your Very Best Lead Generation Marketing Strategies On Steroids!

In fact, what local profit seeking small business owner, and or service provider, wants to be known (both on and off social media) as the “cheapskate” that wouldn’t or didn’t enter the  “National Secretaries Day” free drawing, held at a popular printers business? Try and live that one down, why don’t cha!

Anyway, those gazillion and a half, local small business owners and or service providers that enthusiastically enter the free drawing. Guess what? They just became rather inexpensive leads for the national distributor, the local printer, as well as the national distributors JV network! Have they not?

Which means, the national distributors lead generating costs alone, just got reduced by a staggering 43.27%! (Or More!) And entrepreneur, those lowered cost of doing business, just boosted their shareholders overall stock values!Even if the distributor grosses the exact same amount of money, as they did last year!

Your Resourced Challenged Small Business And Or Service Probably Has Way More Money Making Marketing Potential Than You Currently Give It Credit For!

And equally as important, the local printer may have just hit on a popular annual marketing event, they can continually parlay into more and more gross profit, with virtually little or no meaningful increase in overhead!

Plus, it makes for some great local annual publicity! Don’t you agree? Ladies & gentlemen, can you please find a loser in here somewhere?

So is it starting to become crystal clear, “how” and why (in some given situations), it really makes perfect economic sense, for a severely cash strapped small business owner and or service provider, to do business with the right deep pocketed national company?Say yes! Great!Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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