So Why In The World Would Other Savvy Entrepreneurs Aggressively Promote Your Products And Services?
(Instead Of Aggressively Promoting Their Own!)
So how much (real) money and sweat equity (of any kind), have you invested in your business, products and or services, just within the last three years alone?
And like most profit seeking entrepreneurs, would you say you (and your staff) are laser focused on the final outcome! Great! Glad to hear that is the case!
And would you also say, that whatever (so called) down time you have these days, not withstanding of course, the quality time dedicated to spending with your spouse, significant other, kids and or other extremely close relatives and or friends etc.
Pretty much all of your available time and certain resources, are dedicated to continuously growing your business, service and or practice? Well, if that’s (truly) the case entrepreneur, why in the world, would you ever seriously consider, aggressively marketing and or promoting, another vendors products or services, instead of your own!
In a nutshell, because it makes good business sense to consistently do so!Say what? Have a closer look, and see if you agree!
So Why In The World Would Extremely Savvy Entrepreneurs Aggressively Promote Your Products And Services Instead Of Their Own?
That’s a legitimate question. And no, it’s not about anyone going off the deep end per se. But do stop and (seriously) consider the following train of thought, for just a second.
Let’s say you’re a mid level Mom & Pop corner store retailer of some kind, which means, (under no circumstances) whatsoever entrepreneur, are you to try and go head to head, with the major corporate players!Right?
However, let’s say you routinely re-sell DVD’s you purchase in bulk from some local-wholesale- distribution merchant, and your hard cost per DVD breaks down to $4.99 per movie, and you attempt to make a modest gross profit of (just one dollar), by re-selling them for just $5.99 apiece!
Will Your Small Business Develop As Fast Without Certain Skills And Or Assets?
So needless to say, in order to realize any significant gross profit on the front end, you’re gonna need to sell an awful lot of DVD’s, right? 😀
On the other hand, what if you and a local, extremely savvy appliance retailer, were to test the following strategic alliance arrangement. After a little market testing of various offers, you include a two sided index card inside the bag of every one of your customers, that purchases one of your DVD’s.
And side (A.) invites the purchaser to visit the retail dealers WordPress website and or blog, for a chance to enter their monthly free drawing, for a chance to win a $2,500 dollar, state of the art home entertainment system.
Who Says Your Small Business And Or Service Has To Go About Things In The Conventional Way!
And side (B.) instructs them to bring the card to the appliance dealers store, where they will automatically get an annually renewable laminated, VIP discount card, and they always save 20% off any purchase, (plus an additional 10%), every time they bring a potential new first time customer with them, whose 18 and over.
Plus, on their birthday, or any day of the year they choose, they can purchase any one item, and save 50% ( or X%) off!
And all the retailer does is physically hole punch the laminated card, which validates the customer used their one day of the year super savings.
Lower Lead Generation Costs Equals Greater Long Term Profits!
In essence, each two sided index card the appliance dealer provides you, has (in essence) what amounts to your own personal affiliate ID number attached to it.
And once a month, they simply credit you with a 20% ( gross revenue sharing) commission, (or whatever) amount you can best negotiate,for all of those semi qualified leads, your low cost referral program is consistently generating for them!
Because remember, (they and or) one of their major competitors is consistently power list building, plus converting a certain percentage of those leads, into not only first time buyers, but also long term repeat customers, and their referrals etc.
Which means, this extremely savvy retail appliance dealer, has already run their total lifetime customer value metric numbers.
And by doing so, they fully realize their ideal customer is easily worth a grand total $7,500 dollars over the next five or seven years.
So it’s more than worth it, for the savvy appliance dealer to simply write a check, in order to cover the local Mom & pop corner stores monthly lease! Say what? Think about it!
Savvy Entrepreneurs View Profit As Profit!
The savvy appliance dealer doesn’t have to spend the traditional fortune, in order to lead generate. Not like their major competitors do anyway!And by them paying your stores monthly commercial lease, that now frees up additional money, for you to strategically increase your long term gross profits as well. 😀
So you place a big sign near your counter, that reads DVD tapes just $4.99 each with any purchase of $12 dollars or more! Or any three DVD’s for just $12 dollars!(Or X.)
Because remember, every DVD tape you sell, will include one of the appliance dealers best market tested two sided index cards included in your customers bags.
Are You Truly Starting To Appreciate The Long Term Value Of Developing High Level Lead Generation Skills?
And the lowered prices are definitely good for generating additional immediate gross income, plus a whole lot more on the back end as well. Don’t you agree?
If all this particular arrangement does, is get your monthly commercial lease fully or partially paid, it still puts you light years ahead of your major competitors, right?
And would therefore still be well worth all of your effort, correct? That’s just one potentially profitable reason why,extremely savvy entrepreneurs(such as yourself) might be more than willing,to aggressively market another entrepreneurs products or services, instead of their own!Any questions?
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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