So If Power Networking Is So Darn Profitable How Come So Many Entrepreneurs Resist Using It?Part Two
So as you previously discovered in part one of this ongoing series, about “why” it’s critically important that a serious cash starved small business owner and or service provider.
You’ve got to be extremely dedicated and committed to some long term, strategic power networking, don’t you agree?
I hope so, (because) otherwise, if not, ladies & gentlemen you will invariably find yourself on the never ending treadmill, of constantly paying retail prices, to reach your all important, first time customers, clients and or patients etc!
And it’s that ongoing expense, along with several others, that will ultimately cause your business/service to fail!
Because little by little, those seemingly tiny unassuming expenses, will constantly add up, and before you totally realize it, your dream of financial independence through entrepreneurship, will be drowning in a sea of insurmountable debt!
Sadly, this all too common scenario, constantly plays out, over & over again!(No matter what type of business, product and or service is involved!)So let’s see “what” type of customized pro-active marketing strategies, (you can) and definitely should in place asap, to hopefully prevent the exact same fate from befalling you business.
But it’s definitely some bank account filling power networking, which can and definitely will, help take your semi cash strapped small business and or service to the very next level or two.
You Know You Should Be Constantly Doing Some Type Of Power Networking Right? (So The Real Question Is Why Aren’t You?)
Ladies & gentlemen, who knows better than you, that you definitely need to be a little more pro-active, with regards to your current social media marketing campaigns,correct?
You know, (like it or not), a certain percentage of your extremely valuable, current and or future customer,patient and or client base, is currently active on FB, twitter, Instagram and or Pinterest, correct?
And you know you definitely need to be a little more pro- active on these, (multi media), highly social platforms,correct?
But, between your typical 12-14 hours days, from actual start to finish!And your (all important) down/rewind time away from your business, (and your) much needed-daily- sleep/rejuvenation time!
When in the world are you supposed to have the additional time to be active on these various platforms?
And with your current profit margins being so razor thin, where the heck are you supposed to get the money from, to pay a dependable and reputable third party to do it for you?
Truth Told Entrepreneur It’s Probably The Outrageously Expensive Cost Of Not Being Able To Afford Power Networking That You Really Can’t Afford!
So with that particular (never ending) dilemma, ongoing.Let’s see “how” and where a little strategic power networking can and definitely should fit nicely into the mix.
Resorting back to part one of our series, here’s your (single) location, semi cash strapped, retail women’s shoe store outlet. And while a $15,000 dollar a month advertising/marketing budget, isn’t exactly peanuts, by any stretch of the imagination!
If you decide to continue investing your entire budget into those outrageously expensive mediums, such as local radio, TV and newspaper display ads etc.
Your cost per lead (CPL) will continue to be extremely high.On the other hand. For just a second, think about “how” much more effective and long term reaching, your reach can and definitely will be or become, when you start a pro-active power networking campaign.
You Build The Right Type Of Long Term Sales Funnel And You Definitely Won’t Need To Waste Nearly As Much Money On Those Outrageously Expensive Traditional Advertising Campaigns And Or Promotions!
For ex: After you’ve located and established a professional relationship with a popular, (local) upscale hair & nail salon owner or two.You can start buying, massive (positive) word of mouth & mouse viral exposure, for literally pennies on the dollar!
First of all, (as you previously) discovered in part one, you will allow both the owners & their respective staff members, of both the nail & hair salons, to buy any one initial pair of shoes they want, at your actual cost!
Because you already know a certain percentage of them, (will immediately) jump on FB, twitter, post on Instagram and Pinterest, correct?Absolutely! 😀
When In Doubt Please Resort To Some Good Old Fashion Power Networking Basics!
Entrepreneur, don’t ever forget and neglect, what’s bound to constantly happen in the real world! Where every body actually lives!
That being, (initially) when these women meet for lunch, and or whenever they socialize together or whenever they decide to throw a surprise birthday party for a spouse, extremely close relative, (that’s starting a new business or retiring or moving away etc,) and for a newly promoted co-worker and or business partner etc.
They’ll invite other women with the exact same potential circle of personal and professional influence, right?
So look at all of this potential, massive free, exposure your shoes (or whatever) will constantly be getting, from these (extremely) high profile and highly influential, social butterfly type of women, are only too glad to provide!
You Can Definitely Build A Profitable Sales Funnel Using Local Social Butterflies!
They’ll constantly be getting compliments and inquirers, correct?You’d better hurry up and know it. But here’s the thing to keep in mine. No matter “what” you’ll still only benefit from the 80/20 rule!Huh?
Meaning, out of all these potential customers, patients and or clients, only about 20% of them,(and sometimes a little less), are actually going to become, dependable long term repeat and reliable customers!
Your goodwill ambassadors if you will!They are the ones that will constantly attend your periodic closeout, “everything must go” sales! And they’re also the ones, that will consistently take advantage of your “bring a friend (18 & over) and save X% sales” events!
And not only will they be the ones that will consistently post on FB, Instagram and Pinterest etc!But, (lucky for you) they’ll also be the ones that will consistently shop at your store for birthday gifts for all the above mentioned ladies in (both) their personal and or professional circles of influence!
And Don’t Ever Forget That Being An Effective Entrepreneur Is A Mindset First!
For sure, (from time to time)some in your precious goodwill ambassador, 20% pool, will physically move away or upgrade to an even higher purchasing level!Hey these (real world) things occasionally happen to all of us! 😎
But they will immediately be replaced by someone that is currently in their immediate circle of influence!And remember “what” initially started this massive, (positive) word of mouth & mouse power networking tsunami!
That’s right!It was merely the fact, you initially strategically allowed, a handful of high profile women, to purchase their very first pair of shoes from you, (irregardless) of their price, at your actual cost! And of course they told a friend, relative, in law, co- worker or two! 😎 Right?
You Get And Keep The Main Components Of Your Marketing Funnel Correct And At Least 80% Or More Of Your Marketing And Sales Challenges Will Be History!
And the rest, as they say, “is history!” 😎 But here’s the point, do you really believe (for a second), your 30-60 second local TV and or radio ad spots, are ever gonna go that viral? Have they done it yet? But for some odd reasons, you remain optimistic that (at some point) they will! 😎 Is that your honest take on things?
In any event, let’s go even deeper, in terms of some actual numbers in part three, okay? In the hopes, you’ll finally start to see & truly appreciate, what’s potentially waiting for you, once you apply some mega proven,power networking to your current and future marketing mix!
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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