So How Does Your Small Business Save 80% Or More Generating New Customers?
So what’s your best advertising/marketing method for consistently generating, your all important, first time customer, patient and or client?
And if your like most cash starved, small business owners and or, self employed service providers, you’re constantly looking for some proven ways of achieving your goals, for a whole lot less up front cost,correct?
Especially if you’re marketing/promoting, your products and services, via the Internet.Are you primarily using, some type of paid banner ads or, (ezine newsletter) “solo ads.” etc.
Or do you prefer using, often tricky to learn, (PPC) Pay Per Click ads, on Facebook, Google,Bing and or do prefer, offline old school, direct snail mail, post card campaigns etc.
No matter what your particular marketing poison is, you know what practically all of these proven advertising/promotional methods have in common, more than anything else? They are outrageously expensive!
(And or potentially can be, if you’re not highly skilled in implementing them correctly.)
Have you noticed that?Primarily because you have to constantly do them over and over, before they initially grab the attention of your intended audience!
So you probably would be, (at least) open to exploring a few potentially viable marketing and or promotional alternative methods, of new customer acquisition,correct?
So How Do Some Extremely Cash Starved Small Business Owners Consistently Save A Whopping 80% Or More On Their First Time Customer Acquisitions?
First of all, sadly the all to typical, cash challenged small business owner and or self employed service provider, in their constant rush to create that all important first time customer, client and or patient etc.
They invariably spend, a retail cost of 400 to 500% in order to do so.
And by constantly repeating the same process over and over,far too many small business owners/service providers constantly struggle to remain profitable long term.
And as a direct result, there is (typically) very little if any, front end gross profit left, after they initially acquire their very first customer and or client etc.
Have you noticed this as well? Because sadly, this is an all too common occurrence,as well? 😎
Savvy Small Business Owners Don’t Constantly Invest A Fortune Consistently Generating Brand New Customers Or Clients!
Before revealing how some extremely savvy small business owners and or self employed service providers,can consistently acquire and or generate, (those all important) first time customers and or clients etc.
Ladies & gentlemen, have you heard, and or read this rather eye opening stat.A recent survey was conducted, where 1,000 (all too typical), run of the mill consumers, are asked to name the battery company, that currently mass markets a battery, whose mascot is “The Energizer Bunny.”
Is Your Resourced Challenged Small Business And Or Service Having A Major Problem Breaking Through The Daily Marketing Clutter?
And while the correct answer is, the “Everready” battery company. But what’s really shocking is, a staggering 40% of those polled, (roughly) 400 run of the mill consumers. (1,000 x .40% = 400.)
These 400 (all too) typical consumers, mistakenly named “Duracell” as the battery company, that’s currently spending tens of millions of dollars, every year, to mass market their product!
Scary isn’t it? About 400 run of the mill consumers, can’t even correctly identify the right company, even though that particular company, (literally) spends tens of millions of dollars each year, mass marketing their product to the general public! 😀
Why It’s Critically Important That Extremely Savvy Small Business Owners Have To Understand How Conventional Advertising Can Cost Them A Potential Fortune!
As sad as those shocking stats are, what’s critically important, for the average, extremely cash challenged, small business owner and or self employed service provider, to clearly understand, with regards to using outrageously expensive, conventional advertising methods.
On average, it typically takes the average run of the mill consumer, about 7-11 unique exposures, (no matter) what the particular medium is,before they even begin to make the (correct) connection, between the company and the product or service! 😀
(If they ever do!) And that’s why, the typical small business owner usually struggles, because of the enormous, upfront cost to create that all important, very first customer and or client etc.
Your Small Business And Or Service Can Definitely Dramatically Lower Your Initial Front End Customer Acquisition Costs!
And typically, it may cost your average small business owner/service provider, as much as 80 to 90% , of the front end cost,just to initially acquire that very first customer/client etc.
And if there is anything remaining on the front end, that gross profit normally goes to their bottom line.
And that’s why they often lose money (on the front end) of their business, because they routinely pay retail rates of 400 to 500%, to acquire brand new first customers and or clients!
So How Do Some Extremely Savvy Small Business Owners Consistently Save A Whopping 80% Or More On Their First Time Customer And Or Client Acquisition Cost?
It’s really not a mystery!One of the simplest, most cost effective strategies, to use, in order to consistently save as much as 80% or more, on (those) all important, first time customers, clients and or patients etc.
Entrepreneur, whenever and wherever you can, offer your brand new first time customers, (some time sensitive) “gift certificates.”
And to add some creative marketing fuel to the fire,(ethically bribe) your existing customers, to pass them out to their closest friends, association and or family members etc.
As well as their co-workers and or employees etc! And create an ongoing contest of some kind, where each month, you reward the top ten, (and or) X number of customers, that get the most certificates redeemed!
Extremely Savvy Small Business Owners Consistently Look For Ways To Leverage Their Current Assets! (And So Should You And I!)
Stop and think about “what’s” really happening here, for just a second.Some of your best customers and or clients etc, are becoming some of your best, “goodwill ambassadors,” and they’re putting in a good word for you and your business and or service!
Some of your most reliable repeat customers and or clients, are lending their personal endorsement, (seal of approval),by routinely passing out your (extremely time sensitive), VIP “new customer only” gift certificates, to some of the closest people, in (both) their personal and or professional inner circle!
And that’s “how” some of today’s most savvy small business owners, and or self employees service providers, consistently save, a whopping 80% or more, on those all important, first time customers and or clients.
Does Your Semi Cash Strapped Small Business And Or Service really Have An Additional 400 Or 500% extra To Invest trying To Generate Brand New First Time Customers And Or Clients!
In part two, you’ll discover at least two more market tested ways, to make this proven strategy even more profitable, okay!See you (in just a little bit) in part two!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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