So How Do You Successfully Market Your Deli Business When Your Marketing Budget Is Practically Zero?

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So How Do You Successfully Market Your Deli Business When Your Marketing Budget Is Practically Zero?

Honestly, has there ever been in time, in your current or past business business ventures, when you were (literally) attempting (once again) to successfully market your,business, products and or services and your initial marketing budget, was all but non existent?

(Or it was barely existent on paper only, in and of the fact, you had allocated for it on your computer generated spread sheet! 😎 )

Does that sound like an all too familiar tune? And even though you attempted at being, (what some might) refer to as mildly creative, your best efforts, (ultimately) came up just a little bit short!Again!You too! Congratulations and welcome to “the real world!”  😉 

While it’s definitely an undeniable fact, that you may not necessarily need a fortune 500 type of marketing budget, in order to make a real go of it.

But (entrepreneur) what you lack in readily available cash, you (or somebody within) your organization, better be able to make up, (at least) part of that difference, with some  good old fashion marketing know how. That at some point, definitely yields some bankable results!Would you not agree? Great!

So let’s see “how” in the world, you (and or) one of your major (local) competitors, could successfully market your cash starved deli, even though (truth told), your so called marketing/advertising budget, is practically zero!

So How The Heck Do You Successfully Market Your Local Deli Business When Your Marketing Budget Is Practically  Zero?

(And Borrowing Money From Well Meaning Friends Or Family Members Or A Local Bank And Or Credit Union Is Simply Not A Viable Option Yet!)

First of all, ladies & gentlemen, contrary to what you may actually believe, the real purpose of the above (main) power headline and sub headline, is not to simply be provocative!No sir!Far from it!

Instead, it’s to signal to you right up front, that ultimately) your cash challenged small to mid size business and or service, will ultimately sink or swim, not based on whether you can or can’t secure any type of (so called) conventional financing, (and or) some type of temporary bridge loan financing from a local bank, private investment group and or credit union etc.

Or whether or not, some of your closest, well meaning friends and family members can temporarily loan you any money and or flat out invest in your business venture!

Instead, your future business success and or dismal failure, rest squarely on your entrepreneurial shoulders, as it should! Which means, you’re simply going to have to muster all your current marketing moxy and simply get after it 24/7, as best you can!For as long as you can!

And hope that your inevitable mistakes are minor and few in nature and your successes are consistent and getting gradually, better and larger in scope!So with that as your foundational back drop, let’s have a look at few simple, yet proven ways, for you (and or) one of your major competitors, to successfully market your local deli business, even though your conventional marketing budget, is all but non existent!

Do You Really Need A Fancy Marketing Degree From Harvard Business School In Order To Successfully Market Your Business, Products And Or Services?

For some odd reason, whenever small business owners and or service providers, (especially) those that only have one shop and or one van to begin with.

They all too often focus really hard on successfully growing their business, simply by increasing (both) their current customer and or client base and increasing their gross sales volume and revenues.

And while those are certainly admirable goals to diligently pursue!often times, (especially) in the very beginning, when their money is extremely tight, they would do equally well, to set out to systematically lower their ongoing expenses, as much as possible!

That way, they could literally gross the same amount of money per day,week, quarter and year,  but actually net an overall higher gross profit, simply because they’ve discovered some proven ways to lower their overall expenses!Cool, right? 😎

Case in point, (first of all) rather than flush a ton of your extremely limited cash trying to send your fancy (outrageously expensive) four color brochures, within a five to ten mile radius around your business, and get virtually little or no responses!

Which simply means, going into the next week or month or quarter, you’ve got even less readily available working capital to strategically invest in your business!(Been there and done that! 😎 )

Successful Marketing Is less About readily Available Cash And More About Having The Right Pro-active Mindset!

So here’s one of the  very first tactics you’ll inexpensively test, in order to give your yourself a (much needed) jolt and infusion of cash! As good old “Thanksgiving” draws near.

Create a (freaking) huge neon type of sign,somewhere near your deli counter, that even music legend Stevie Wonder couldn’t miss! 😎 And you announce, “Attention All VIP Email Subscribers Only!Please enter our annual 25 LB Butterball Turkey Raffle!”

First of all, since when, did you get a VIP anything entrepreneur? And secondly, now what you’re doing is strategically leveraging your incoming daily/weekly foot traffic!See “how” that might potentially work?

So your offering your current walk in customer base, a chance to enter your just recently started, (but going forward), now annual “Thanksgiving raffle!”

For a chance to win an absolutely yummy 25 LB “Butterball” (and or substitute) any popular brand new turkey you want! And it will only cost them a one time raffle entry fee of just $15 dollars or X! And make sure you list the normal retail price of this monster turkey is typically $29-$35 dollars or X!

But they can only enter, if they’re one of your current VIP opt in email (and or) text message subscribers!Which means, they need to beat fee over to the special lead capture page on you mobile response WordPress blog!

(Note: now ladies & gentlemen, just in case you didn’t know, this “thanksgiving raffle” concept, was actually borrowed my from my previous two part series, about five powerful marketing lessons, a trip to my local deli taught me!)

And if you haven’t had a chance to read it yet, it’s highly recommended, because doing so, will really help strengthen your total understanding and appreciation of what you’re about to discover in this particular series.Because we’re going to be heading in an entirely different direction! 😀

As you are about to discover, so please hang on!So let’s say that 550 of your frequent repeat and extremely loyal customers, decide to take a shot and (first of all) join your VIP opt in email and or text message list!

And they spend the $15 dollars! Entrepreneur, (unless) you know another type of math, you just grossed an additional $8,250 dollars! Did you not!(550 x a $15 dollar one time raffle entry fee = $8,250 dollars!)

Minus your cost to fulfill of course!Now right hear, this is where he similarities with the other series ends!In part two, we’re going delve much, much deeper!Okay?

Alright then.See you in part two, where you’ll discover how you can successfully market your local deli, even though your conventional marketing budget, is practically zero!Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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