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So How Come More Small Business Owners Don’t Get 250% Better Results From Their Ad Dollars?Part Two

Did you happen to notice in part one of this ongoing series, about how effective, low cost, high powered cross promotionscan and definitely should be implemented by, practically any profit seeking small business owners, and or service providers.

Entrepreneur, have you had that particular aha moment yet?

And more importantly, has it also dawned on you, that it really makes no difference, “how” you primarily market your business, products and or services.

Meaning, it literally makes little or no difference, if you primarily market on or offline, because this potentially profitable strategy, is more about the overall process, not the particular mechanics, of where you currently market your business/service.

Case in point, (entrepreneur), just in case it’s not painfully obvious to you by now! I started initially utilizing many of the various small business/service provider marketing tactics and or strategies that you constantly read about on this particular blog, in the offline world.

And I slowly migrated to the Internet in general first, and social media later!My point being, if a semi techie literate (at best!), direct response orientated marketer such a myself, can consistently find dozens of potentially profitable ways, of applying these bank account filling marketing strategies, to the online world!

How can you far more Internet marketing, and social media marketing savvy types not? That said, let’s dig even deeper, to discover even more potential benefits of strategic cross promotions.

How Come Strategic Cross Promotions Aren’t Further Up The List On Most Small Business Owners Marketing Plan Priorities?

So quickly picking up where part one left off, just to really offer some much needed clarity here.

The last part of the main power headline suggests, simply implementing, some particular element, or all of the various nuances of this particular marketing strategy, the participants can expect (at some) point to generate positive rates of return (ROR) of a staggering 250% or more!

Let’s carefully qualify any potential benefits, so as to not confuse those less inclined to really put their best foot forward, when attempting to apply this proven money maker.

First of all, the mere fact that one of my expert Coaches & Mentors, the WordPress guru “Jupiter Jim“Landers, has and does currently showcase my (and other) testimonial videos in one of his paid membership sites.

Plus he readily shares my specific (list building) lead capture page address, to his paid for traffic audience,doesn’t automatically mean you or I are off to the races! Quite the contrary!

 

small business

So How Come More Small Business Owners Don’t Use Strategic Cross Promotions To Create 250% Better Results?Part Two

And I (and other) students, customers and or joint venture partners of his etc; in turn, (reciprocate the favor, (cross promote) his excellent products and services, by periodically creating traffic generating blog posts, (like this one), or testimonial laden videos, and or written or audio messages, singing his praises to our respective audiences alike etc!

Is all this type of pro-active marketing activity alone, likely to ultimately produce a staggering 250% better results for any one of us, including Jupiter Jim!No, not likely!

So What Other Consistent Steps Does It Take For Strategic Cross Promotions To Generate Major Bankable Results?

Ladies and gentlemen, over time, here’s the type of thing, that’s far more likely to happen!

Because Jupiter Jim builds affordable state of the art, mobile responsive WordPress.org type of websites, and or blogs, for various small to mid sized business owners and or service providers, and everything else in between!

And because he constantly uses a mixture of proven traffic generating strategies, to get potential brand new paying members, enrolled in one of his extremely affordable paid “how to” membership sites.

Let’s say a local printer in his immediate area, hears Jupiter Jim being interviewed on a local radio station, with a “call in” segment.

Savvy Entrepreneurs Know And Recognize The Opportunities Beyond The Initial Opportunities!

And during one particular exchange with a caller, Jim’s answers impresses this local printer enough to head over to Jim’s paid membership site, and while he or she is carefully looking around Jim’s site.

As they scroll down the page, (as fate) would have it, lo and behold, they decide to click on the video testimonial link, from some guy they never even heard of, going by the moniker “Mr. Marketing.” 😀

And first, they decide join my opt in email list, then later personally reach out to me via my blogs contact page. And after a few personal phone calls, the two of us strike up a potentially profitable joint venture arrangement of some kind!

Entrepreneur Your Initial Cross Promotions May Only Be The Seed That Spawns Your Mighty Marketing Acorns!

And our very first JV arrangement, might simply involve them giving away my 50 page special report, entitled “The Ten Most Common Marketing Mistakes Small Business Owners Make! (And “How To” Correct Them!)

This BTW, is a $29.95 value, as of this writing anyway!(And there’s simply no good reason that someone can’t be you entrepreneur!)

And there are basically four ways this particular printers extremely valuable customers base, can qualify to get their very own copy, of this powerful “how to” special report!

1.) They agree to give the printer a bank account filling video testimonial!

2.) They spend at least X amount of dollars at one time! Ex; Get your powerful free copy of this 50 page money making special report, entitled X, when you spend just X  amount of dollars or more!

3.) Refer just three brand new first time customers, and get X amount of free goodies valued at X! Including a copy of my 50 page special report valued at X!

4.) Joining the printers opt in email and or mobile marketing database!

They can pick their physical copy up at the store, the next time they’re in! Or if they prefer to read it online, an attachment file will be sent to them, once their opt in email request has been confirmed!

Plus, they have yours truly s permission, to sell hard cover copies, right off the rack in their store, in order to help generate additional gross revenue. However, instead of trying to sell it for the full retail price of $29.95 or X.

Instead, since it’s all gross profits, minus the hard cost to print it, they’ll only charge $14.95!But only get permission to do so, providing they’ve already provided me with a video testimonial!

And once a month, the two of us will consult via phone, (or if need be via skype.) And they also qualify for 90 minutes per month worth of free one on one power consulting from myself!Which is a $375 dollar value!(That is until my current modest hourly consulting rates of just $250 dollars per hour, until they increase!)

Entrepreneur Whenever Or Wherever Major Lead Generation Opportunities Present Themselves You Definitely Need To Be Ready To Implement Them!

First of all, I mentioned the potential vendor (my potential ) JV partner was a printer, (truth told), they maybe a florist, CPA, jeweler and or pizza shop owner etc.(Who knows?)

And hopefully, it’s also obvious “why” I’m more than willing to allow the printer, (or extremely) marketing savvy vendor X, to not only pro-actively market my 50 page special report, but also keep 100% of any and all front end gross profits they generate.

Because all their pro-active marketing activity is really doing for me, is consistently generating massive free exposure!

And the opportunity to pick up, not only opt in email subscribers, but also some paid one on one or, group rate participation, paid consulting sessions as well! 😀

Simple Entrepreneurial Ideas Snowball And Or Springboard You Into Even Greater Untapped Marketing Opportunities!

Plus, with the potential of my free monthly 90 minute, one on one consulting sessions with the printer, helping them incrementally increase their long term gross profits!

The printer is far more likely to help spread the word, (both) on and offline about my particular consulting services. Don’t you agree? My friend, that’s what’s meant by 250% better results!Make sense? Great!

And that’s a small sample of “how” strategic cross promotions can and ultimately lead to at least 250% better long term results! Any questions?

Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!

8 Responses to So How Come More Small Business Owners Don’t Use Strategic Cross Promotions To Create 250% Better Results?Part Two
  1. Hi Mark. It was a very useful article. I came across your blog and explored it and trust me you really do have some awesome articles on your website.

  2. Hi ! i have recently find your blog and its just awesome.Got a lot of unique and informative stuff here .
    thanks a lot and keep sharing up.Good Luck!

  3. Hi Mark,

    I love cross promoting because it works! You mentioned Jupiter Jim…My gosh it has been too long of a time since I connected with him. I used to be a blogging buddy when I first started and somehow lost touch. (Mental note to me: get in touch with him after this comment lol) He really is a nice guy and knows his stuff.

    Back to cross promoting: I’ve always believed in it. I’ve done it decades ago off line and it stunned people. They thought it was all about competition, but then realized that two heads could be better than one lol.

    I cross promote quite often. It is a win win all around online to offline.

    -Donna
    Donna Merrill recently posted…Getting To Know Your Target AudienceMy Profile

  4. Hey Mark,

    I definitely agree that cross promoting is an excellent way to work.

    To me, it’s a win/win. Plus, it builds relationships – and this is so valuable.

    I liked the example you shared about Jupiter Jim. I’m also sure he probably appreciates being mentioned in this post. Because of you, I now know a little about him and I’ll find my way over to his blog.

    Great message – one that bloggers (and business people everywhere) stand to benefit from.

    Hope you’re having a great week so far 🙂
    Dana recently posted…How I Use Well-Being As A Tool For Personal EmpowermentMy Profile

    • Awesome Dana!

      And it’s great to you again!LOL!

      You know, it’s really funny, because as I was reading your excellent post,
      and you mentioned pursuing this elusive lady, I thought, wouldn’t it be a hot if she
      were referring to my Coach & Mentor Adrienne Smith!LOL!

      That was so cool! Adrienne totally rocks, doesn’t she!

      And as far as you mentioned, about strategic cross promoting,
      it’s as exactly as you stated, win/win!

      Because I can just about guarantee, my blog will definitely get some visitors
      and quite possibly some subscribers too, simply because of my being showcased, by
      a source their respect!

      And you just verified the exact same for him! Thanks Dana!
      It’s always god to see you!

      I’m so glad you took the time to stop by and share your thoughts!
      Mark Newsome recently posted…How Extremely Savvy Entrepreneurs Fuel Their Long Term Business Growth Giving Away Free Stuff!My Profile


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