(Or Else Your Literally Throwing Your Hard Earned Money Away!)
As you previously discovered in part one of this series about effectively applying a sample marketing plan for a new product or service.
There are at least five incredibly deadly marketing mistakes for you to avoid. Or else you seriously run the risk of (simply) throwing your hard earned money down the drain.
And what serious (cash starved) savvy small business owner and or service provider can afford to do that? Just to quickly recap, as you recall, your first deadly marketing mistake to avoid, in order to make your overall marketing plan a success.
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You must, always, effectively deal with (as best you can) the legitimate complaints and concerns of your customers and employees, otherwise you’re literally sabotaging your own chances at long term success.
Refer to the story about how much this one simple marketing lesson (literally) cost United Airlines in part one of this series about executing an effective sample marketing plan for a new product or service.
Here now are the other four remaining deadly marketing mistakes to avoid or else!
Before you dive headlong into the other four remaining key marketing strategies, let’s quickly add a little more meat and potatoes to another powerful (yet) extremely underutilized marketing strategy.
Remember in part one, the small business owner(s) that routinely rented those small carts in the mall about 6-8 weeks before Christmas every holiday season?
Remember how it was suggested that (perhaps) they bring in the secret weapon, and offer a free drawing at their cart and offer the chance to win, (what else) a 5-7 foot giant Teddy bear!
But with a slight marketing twist of course. They might (inexpensively) A/B split test by offering (either) the chance to take a picture with the “Teddy” for $3 dollars with $1 -$2 dollars going directly to a local charity.
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Or they can spend $5 dollars and their name automatically gets entered into the drawing an additional time. And you’ll donate $3 dollars of every $5 dollar entry to some local charity.
And of course, they simply contact two – five local charities up front and offer them the chance to participate in the exchange for a mention on (either) their WordPress blog, and or a mention in their latest newsletter issue.
That way they can capitalize on the extra free viral exposure. Plus, no matter which choice the visitors decide to participate in, if they’re active on Facebook and they give them a thumbs up on their fan page, they’ll also receive some type of valuable new customer discount coupon they got from one of the vendors in the mall.
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2.) Deadly marketing mistake # two: As unbelievable as this sounds, here’s another lost money making opportunity that happens all too frequently. You actually take the time to A/B split test your two main power headlines.
Wanna know what a staggering 98% of your misinformed competitors do after taking the time to collect this all important data?
More like what they fail to do, which is they continue using their stale customer repelling corporate logo infested business card.
Instead of strategically converting that profit pulling headline magnet over to your inexpensive business cards (banner ads) etc and and start really cleaning up.
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3.) Deadly marketing mistake # three: Believe it or not, some of your valued salaried employees and or associates are actually closet entrepreneurs.Seriously!
And they would love nothing more than to have the opportunity to earn extra money by working on (either) a full or part time basis, strictly on a commission only-compensation basis.
After you’ve tested and discovered which proven power headline approach works best, you could allow them to create a re-directed link and add it to your business cards and allow them to begin handing them out all over the place.
And give them 60–85% of every initial front end sale that comes from their affiliate driven business card.
It’s extra gross profit for you and found money for them. That’s truly win/win.
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(Be sure you also check out marketing expert Taki Moores small business marketing blog for any further proven sample small business marketing secrets!)
4.) Deadly marketing mistake # four: You should be constantly (inexpensively) testing, by allowing your top joint venture partners to mail their best market tested post cards (and or) fliers inside your outgoing mail, where your mailing orders to your actual customers.
But inexpensively leverage it in one of two ways:
A.) You’ll gladly accept anywhere from 25–50% of the gross profit from that first front end sale. Plus, a certain percentage for any additional ongoing (residual) recurring back end sales.
B.) You should also be frequently piggybacking your best market tested postcard and or flier inside their outgoing mail, (or some) other JV partners outgoing mail as well. Because you’ll easily increase your gross profits by at least 25% or more in the next 90 days or less.
5.) Deadly marketing mistake # five: It seems simple and straight forward enough, but if you’re really serious about growing your business as fast as possible, without spending a fortune to do so.
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You have to be willing to invest (both) your time and money, in top notch marketing education. Because no matter what your particular niche is and no matter how you primarily market your business, product or service (on or) offline.
You need to know how to get there from where you are right now. Which means, you gotta be willing to follow proven expert advice. That being said, when it comes to proven online marketing strategies, for any niche.
Look no further than Niche profit classroom. After all, these two guys went from “dead dog” broke to earning a staggering $94,042.00 dollars per month!
And they teach you step by step, exactly how they did it! And that my friend, is how a sample marketing plan for a new product or service, can and will help you make more money now! Don’t you agree?
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills.
And help you grow your business by at least 25% in the next 90 days. It’s a $97 dollar value and it’s free!
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