As you previously discovered in part one of this series, about how to market your business, believe it or not, there is a huge virtually untapped exit strategy profit center, that a vast majority of your major competitors, are either neglecting or ignoring all together.
Remember in the hypothetical example; the cruise ship industry has both on and off ship joint venture partners. And the last example focused on the on ship’s JV partners, because there is an awful lot of untapped long term profits to be made. Don’t you agree?
Since the JV partner that was located on ship was a jeweler, let’s now add the second JV player in this scenario. And that would be a very successful retail clothing store. Let’s see “how” the cruise ship, jeweler and clothing retailer, all work together, to make everybody involved a whole lot happier.
How To Market Your Business Effectively!
(Even Before You’ve Developed An Effective Exit Strategy!)
Now then, picking right up where part one left off. As you recall, the cruise ship gladly gave every female 18 and over, one free $200 dollar diamond studding earring, along with a two sided laminated index size card.
And the card informed them that if they spent at least a grand total of $100 dollars with all the -off ship- vendors listed on the card, and they brought back their receipts as proof.
They got the other $200 dollar diamond studded earring. Here’s the next part of this battlefield tested marketing strategy. Side B of the card informs the ladies that, every woman that spends over $500 dollars, they automatically go into a free drawing, where the first grand prize winner gets (drum roll please!) $500 dollars worth of accessories of their choice, courtesy of the jeweler.
Plus, they get at least $500 in cash returned to them! And all the of other runners up, get a special time sensitive VIP discount coupon, that entitles them to 25% off their next three (or x number) of purchases.
Plus, whichever lady actually spent the most money while they were shopping during their off ship visit. They automatically win an absolutely beautiful $3,000 dollar necklace and $500 dollar bracelet!
Can you say twitter or Facebook anyone?
How To Market Your Business Effectively Just Like The Ultimate Insiders Do!
Here’s the next on ship untapped mini profit center. And it involves another one of the cruise ships potential joint venture partners. The crew will unexpectedly knock on your cabin door again and this time, they will hand the ladies (sorry fellas)we’ll get to you in moment!
A special VIP pass to a private fashion show!And the first X number of ladies over 18 that show up, they automatically get a name brand ladies charm bracelet valued at $100 dollars!
Can you say social media blitz? And of course the clothing retailer is going to make a few bucks too! And just like before, every woman that spends over $500 dollars (or X), they’re automatically entered into a free drawing, and the winner gets their choice of $500 dollars in accessories, plus the return of at least $500 dollars in cash.
And like before, the female that spends the most, automatically wins a $3,000 dollar necklace!
Here’s the $64,000 dollar question. Which cruise ship do you think all the other ladies will demand their, spouses, sons or son in laws or significant others book their cruises through? You got that right!
Now entrepreneur, in part three, you will discover how to market your business, by focusing on your all important exit strategy. Are you okay with that?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
Hi Mark. You are right about players on board cruise ships. There are some people who literally live on cruise ships.
You have some great ideas, and I think you will go far, and you thinking is stimulating ideas in my brain. And what woman doesn’t want diamonds?
Thanks for sharing your ideas.
All the best,
Leslie
Leslie Denning recently posted…Day 8: Take Daily Positive Massive Action
Awesome Leslie!
Can’t wait to see what type of “think outside the box” creative ideas you
come up with. That’s pretty much how all of of us get creative inspiration!
A creative entrepreneur shares a few thoughts and before you know it, ideas and real possibilities
are literally exploding in our collective brains.
Suddenly, those creative doors open and and your mind starts racing. It’s a totally
awesome feeling isn’t it?
Glad your finding some value in these marketing tactics and concepts.Can’t wait to execs
at Kmart decide to get serious!LOL!
Because these non traditional marketing concepts would fill their empty parking lots
again!
Thanks for stopping by and showing your continued support!