How To Market Your Business Using An Effective Exit Strategy!

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How To Market Your Business Using An Effective Exit Strategy!

So when’s the last time you went on a nice long seven to fourteen day cruise? Do you have any friends, relatives or colleagues that have been on one lately? I’ll bet (right about now) you’re probably wondering, what does taking a nice long relaxing cruise have to do with, you discovering how to market your business more effectively, by focusing  more on your current exit strategy?

The answer(s) will probably surprise you. But the real beauty of this overall approach and marketing strategy is, the vast majority of your major competitors, are either unaware or totally ignoring this tremendous, potential (long term) money making opportunity.

How To Market Your Business More Effectively And Profitably By Focusing On Your Current Exit Strategy!

For this particular (hypothetical example), let’s focus on the $37 billion dollar plus, annual income generating cruise ship (hospitality) industry. Entrepreneur, do you (or did you) realize, that the average annual income of the typical cruise ship customer, is about $109,000 per year. And they come from all walks of life.

That being said; let’s focus on (initially anyway), a couple of really brain dead simple (potential) multiple streams of income, for the cruise ship industry and their best potential joint venture (JV) partners.

First of all, 80% of the income generated from the ports that these ships dock in, are tourist related. So it really comes as no surprise that the cruise ships have extremely lucrative JV arrangements with some of those offline business owners!

That being the case, let’s add a little marketing spice to mix, shall we? Why not. Imagine your in your room totally enjoying your cruise, when suddenly there’s an unexpected knock at your door.

You open it and one of the ships crew members informs you that they have a special unannounced gift for every lady on board that’s 18 and over. They present you with a box that has (are you sitting down?), one $200 dollar really stylish diamond studded women’s earring!

Say what! And they give you a special laminated two sided lead capture page type of business card, and it informs the ladies that as long as shop at any of the vendors (the cruise ships) JV partners shops, and they spend at least a grand total of $100 dollars (or X), they simply bring back their receipts and show them to the designated crew members and they automatically get the other $200 dollar diamond studded earring!

Marketing Your Business More Effectively Includes Building Long Term Goodwill!

For just a second, think about the three things that just happened!

A.) First, you best believe the ladies will make darn sure they shop (if nowhere else) at the cruise ships JV partner shops! The vendors of course will revenue split a percentage of the profits with the cruise ship!

B.) Next, the cruise ship just took a giant step toward dramatically improving their long term goodwill will (if nothing else!), with their female 18 and over customers, don’t you agree?

Because remember, when those ladies get back to their immediate circle of influence, after they share their overall great experience regarding the trip. Then they’ll simply have to tell the how and where they got those drop dead gorgeous diamond studded earrings, won’t they?

C.) And lastly, let’s not forget the jeweler in all of this! After all, they’re more than likely (either) selling the cruise ship those beautiful diamond studded earrings at their actual cost, or they’re giving them to the cruise for free!

Because they’re smart enough to run their numbers, and the realize the long term repeat business, referrals and testimonials, not to mention of all of the massive exposure from twitter & Facebook alone, far outweigh their initial upfront investment. Don’t you agree?

That’s how they earn a lot more money! And that’s how to market your business more effectively, by focusing on your exit strategy! Although truth told entrepreneur, we’re not to the exit strategy just yet. That will come in future posts in this series.

Until then any questions?

Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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