How You Can Inexpensively Cross Promote Your Product For Peanuts! Part Two
Would it bother you if your long term profits were to suddenly explode by thousands of percent?
Would it bother you terribly, to cross promote your products and services?
Especially if doing so meant, you would create some new, previously untapped profit centers.
Especially if it literally were to cost you pennies on the dollar to create this profit explosion!
Such are the benefits of inexpensively cross promoting your products or services, with other non directly competing vendors.
Well sit back and prepare yourself to discover a simple, (proven) long term, three step back end marketing concept that will literally explode your long term profits for peanuts!
First let’s quickly recap. As you recall from part one of this post.
You created an offline hard cover 160 page ‘how to’ text, that currently retails for $69.95 ( or X).
But it only cost about $12 $14 dollars to produce.
Give Your Initial Product Away Or At A Greatly Reduced Discounted Price And Still Make A Fortune!…
Introducing three more incredibly simple ways for you to cash in big time by strategically initially giving away your product or service away!
As you recall from the previous post, the home based business expo industry has agreed (in writing) to both aggressively market your text to at least 100K of their offline attendees to their annual events.
Plus personally introduce you to at least three other major players that are in the information publishing business, so that you can make the exact (or a similar) arrangement with them.
The Growth Strategies You Implement Can And Will Make All The Difference!
First off, since your text normally retails for $69.95 (offline) and it (currently) only cost about $12 -$14 dollars to print. (Keep in mind your digital version (after you pay to have it created) is free!)
The home based business expo industry can simply sell it for the super discounted price of $39.95 (or X) and net a gross profit of $27.95! ( $39.95 – $12.00 = $$27.95)
So they just doubled their return on their $12 _$14 dollar investment! Not bad (even) during a mild or severe recession, don’t you agree? 😀
Now let’s quickly look at three more brain dead simple ways that both you and the home based business expo industry could cash in big time by joint venturing your text.
Inexpensive Cross Promoting Is A Fabulously Effective To Build A Highly Targeted List….
Money making concept # one: This one money making concept alone is huge! So pay close attention here! First of all; it is a well known (yet) rarely publicly acknowledged fact, that whenever these sponsors put on these incredibly expensive 2-3 day events.
No matter who the sponsors are (typically) a staggering 50% (or more) of their live audience will not stick around for all three days! Which also means, the less bodies in the seats (on the) final day.
The less people there are to market their products and services to! So needless to say, the sponsors are always aggressively looking for (and open) to low cost creative ways to increase audience retention at their live events!
Strategic Joint Venturing Can Definitely Help You Grow Your Business!
Because remember, no matter how much or how little products and services they ultimately sell.
They still have the enormously high fixed costs such as outrageously expensive traditional radio, TV and newspaper advertising costs.
The cost of the hotels, air fare and transportation to and from each event, support sales & service staff, toll free numbers, direct snail postage and printing costs etc!
They routinely spend a ton to sponsor these live events! So you can bet they are least open to hearing how your text will strategically help them systematically lower, (or recoup) some of their enormous upfront out of pocket costs!
Certain Growth Strategies Are Far More Potentially Valuable Than Others!
So you suggest they offer the free online digital version to every attendee that returns for the final day of the live event!
(And if need be you can offer the first X number of people that opt in to your special lead capture download page a free 30-60 minute one on power marketing consultation valued at X.)
Obviously this now means they’ll get a certain percentage of the freebie seekers to come back to be marketed to!
They join your list and you passively create a low cost long term follow list of potential customers and clients with (virtually) little or no upfront costs to you!
Plus, don’t forget your primary objective here! At least one percent of them will (at some point) bring you a transaction that you will profit share with them 50/50!
You Can Definitely Grow Your Business Further And Faster With The Right Power Networking Strategies!
Money making concept # two: next, you will include in both your offline hard cover and online digital version of your book, a special one page insert (and an affiliate) link in your online digital version of your text.
Your best market tested JV offer for some type of related product or service and you’ll receive anywhere from 25-80% in ongoing lifetime affiliate commissions!
( FYI: The term lifetime affiliate commissions refers to the fact that as long as your referral/affiliate customer uses the paid service, you will receive some type of commission for referring them!)
The best example being some type of paid monthly membership site that typically costs anywhere from $39- $197 dollars per month, and you get anywhere from 25-80% of that amount each month!
Your Profits Will Increase When You Start Better Serving Your Target Audience!
Money making concept # three: And lastly (not really) you can and should let some of the individual speakers (target) the best selling ones.
And let them also offer your text as free a bonus gift their purchasers get to keep. Even if they ask for a refund of the speakers main product or service!
The speaker will have a way to strategically increase their sales and you of course will be able to add another potential commission only bird dog, to your enormous nation wide sales force that you literally built for pennies on the dollar!
(FYI: There are easily at least two other extremely brain dead simple strategies staring you in the face, that will add an additional 25-40% more to your already swelling bottom line! You may or may not see them!)
Q. How soon will you start to actively build your businesses all important back end sales funnel within the next 60 days or less!
And how many incredibly simple spin offs can you apply to your own business, product or service in the next 60 days or less?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
