Being An Entrepreneur: Means Seeing The Big Picture Not Just The Snap Shots!Part Two
As you discovered in part one of this ongoing series, being an entrepreneur offers a ton of potential untapped marketing opportunities and or possibilities. Would you not agree?
On the other hand, practically anyone trying to run a business, can and sadly, far too many often do, spend a ton of money, on outrageously expensive, traditional advertising and or promotional campaigns.
Part two of this series, will delve even deeper into the untapped marketing possibilities, which are always just below the surface of possibilities.
It’s all just a matter of developing the right marketing perspective.Let’s take a look under the hood for more evidence.
So Who’s Still Confused As To How Being An Entrepreneur Means Seeing The Overall Big Picture And Not A Snapshot?
Entrepreneur if it’s alright with you, let’s take a look a this potential untapped marketing situation, from both the beverage providers and the appliance dealers perspective.
Since the beverage provider normally gets a -standard- set upfront fee for X amount of gross dollars of required beverage sales, irregardless of what they actually sell.
And they also know they need some reputable local place, which is semi posh, in order to both host and attract their ideal type of clientele, who will definitely not only spend a fortune in rather expensive beverages of all types, during the course of the one night event.
But once the event is over, a certain percentage of them can be counted on, to not only make additional purchases throughout the year,but spend money sending business customers, clients,personal friends and acquaintances exotic beverages and booze throughout the coming years as well.
Translated: these extremely savvy beverage distributors, definitely know their ideal customers lifetime customers value.
Being An Entrepreneur Means Knowing How To Seize And Capitalize On Untapped Opportunities!
Case in point: since the beverage distributor is looking at an ideal customer, who is potentially worth anywhere from $1,500-$2,500 dollars worth of business, over the course of the next five to seven years.
They also understand it’s definitely in their best interest, to support any of the popular locally DJ’s, who’ve demonstrated, they can and do attract large crowds to their one night events.But instead of leaving all of the pre-promotions, conventional PR, marketing and promotions to the DJ and his or hers ability to get the word out locally.
Instead, this extremely savvy beverage distributor, will do two things which are slightly outside of the norm.First, they will reach out to a non competing joint venture (JV) partner, like the local appliance dealer mentioned in part one.
The Right Type Of Investments Will Definitely Move Your Business And Or Service Forward!
And they will do so, because the savvy appliance dealer, also knows-once the dust settles.Their ideal customer, has a total lifetime customer value of somewhere in the neighborhood of $7,500-$12,000 dollars over the next five to seven years.
So it definitely behooves them, to split some of the conventional upfront PR/marketing cost with the beverage distributor,by investing along with the beverage distributor in the posh hotel room and paying the DJ’s fee for their services etc.
And once they do so, both will not only build -either- an impressive opt in email/mobile marketing and or offline snail mail database, they can start strategically following up with over time.
Effective Lead Generation Is Often The Gateway To Massive Long Term Marketing Possibilities!
Since the proper foundation is laid, let’s take a look at how, both the beverage distributor and local appliance retailer -definitely- plan on making the vast majority of their long term gross profit, on the back end of their respective sales funnel.
Because at the event, the beverage distributor -will of course- sell a ton of booze and various -popular- beverages throughout the night!
Which will allow the audience in attendance a chance to sample their wares!Which of course, sets the the target audience up for future sales down the road.
And to make sure that’s far more likely to happen, they’ll sponsor a raffle, where every person who purchases -either- one of the most expensive drinks.
And or expensive bottles of champagne, their name automatically goes into a raffle, and the first grand prize winner, automatically wins a $500 dollar credit, they can spend on any type of beverages the distributor currently sells.
Being An Entrepreneur Means You Don’t Have To Rely Solely On Traditional Ways Of Doing Things!
Plus, it will automatically be delivered, either directly to their place of business and or home.
And as the beverage distributors customer service reps are taking down the customers mailing address, they will inquire if the person currently owns their own business/service.
And if they do happen to own their own business and or service. That’s one of the areas of untapped marketing opportunities, they will definitely be enthusiastically embracing.
In part three, you’ll discover how the beverage distributors appliance dealer JV partner, will take advantage of the predominantly upper income crowd as well. So please stay tuned for that!
Being An Entrepreneur Definitely Means Keeping All Of Your Most Viable Options Open!
In the meantime, is it starting to become a little more obvious, why and how being an entrepreneur, definitely means seeing the overall big (marketing possibilities), and not just the momentary snapshot!I certainly hope so!
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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