Five direct marketing tips you should know!
Have you heard or read the startling statistic that says a staggering 80% of your online viewers will never view what’s beneath the fold?
It’s true. Believe it or not, a lot of your success or failure regarding (effective) direct marketing tips that actually work.
Has as much to do with what you do before, during and after your entire overall sales process.
(And for those of you not totally familiar with the term ‘above the fold’ it’s an old offline newspaper term that simply refers to part of your screen that you can see without using your scroll bar.)
If You Place Your Best Market Tested Benefits Below The Fold You’re Sacrificing An Incredible 80% Of Your Long Term Sales Possibilities!
And since 80% of your ultimate success or failure will be decided by what ‘specifically’ your viewers see above the fold.
It’s critical that your absolute best marketed tested main power headline and or sub headlines are above the fold as well as your opt in box.
Because otherwise there is a very good chance that the vast majority of your audience, (80%) will not ever see them.
Which means in order to discover what hot buttons, (benefits) actually produce the most responses, you have to actively test and track various main power headlines and or sub heads (bullet points) in your copy above the fold.
Just by inexpensively testing various main power headlines and P.S.’s against one another, you’ll be leaps and bounds ahead of your typical competitors.
Constantly Take Advantage Of Some Incredibly Simple Copy Writing Tips!
Who of course don’t have the time or will to be bothered letting their valued customers and clients provide them with this all too vital information!
That one change alone, (meaning) adding your best magnetic benefits being added above the fold.
Will instantly increase your overall response rates, because your customer is 250% more likely to continue reading below the fold, providing your main power headline and or sub headline(s) addresses their major needs and or concerns.
Introducing Five Simple Reasons Your Direct Marketing Tips Approach Is Failing! (And How To Correct Them!)
Direct marketing tip mistake # one: Have you ever heard the saying ” Don’t put the cart before the horse?”
Well, when it comes to the proper selling sequence (especially) online, it simply means it’s extremely difficult, (if not) impossible to sell your prospect anything, before you’ve established trust and or credibility!Correct?
Which simply means (stop) sending them pure solicitations, (whether) it’s via email and or offline sales-snail mail.
If 90-97% of it s pure sales pitch as opposed to 80-95% educational/content valued information, that will ultimately lead to the sale.
Your Small Business Is Set To Help You Can It To The Very Next Level Or Two!
Direct marketing tip mistake # two: Of course your ultimate goal is to make sales, but bare in mine, your prospects are constantly bombarded all day long (both) on and offline with mindless spam, shameful promotion after promotion on radio and TV etc.
So they tend to tune out everything which even hints of buy this or that. So the way you begin to stand out from all the noise is by positioning your self as a true problem solver/ value provider first, and a sales rep second.
Begin (routinely) producing either special reports and or ebooks, (pod casts) or short 3-7 minute video segments, and or problem solving blog posts etc.
(And or a series) which addresses the major concerns and or issues surrounding your particular industry. And of course give them away free at your lead capture page, web site/blog etc; (as a way) to lead generate build all important long term credibility.
Consistently Implementing Some Proven Direct Marketing Tips Will Definitely Make A World Of Difference!
Direct marketing tip mistake # three: Just because you ask your online visitors to join, (opt in) to your list, and you start sending them inexpensive follow up email messages and or alerts etc.
This doesn’t automatically give you the right to, simply start bombarding them with endless (non) value based sales pitches!
Your long term follow up email marketing/mobile marketing process, (because) in reality, this is what it is.
Instead it’s really your chance to start to establish a long term bond with your VIP subscribers.
They get to know and trust you. And you begin to get a feel for what they truly want and need via their all important feedback to your emails and or correspondence.
So don’t blow it here by being short sighted and merely looking for the few (and far) in between quick buck sales!
Instead think long term and use your email communications to both make sales and solicit much needed feedback!
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And discover step by step how to increase your long term profits by least 25%! Everybody wins!
A Disgruntled Ex Customer Is 500% More Likely To Constantly Repeat Their Negative Experience As Opposed To A Favorable One!
Direct marketing tip mistake # four: Whether you run an on or offline business, how you effectively handle the (inevitable) but, hopefully occasional complaint(s), says a lot about whether your business will survive or not.
Q.) How fast do you (and or) your sales staff effectively address and handle any and all complaints? Believe it or not this is a major part of your effective overall direct marketing sales process.
Even if the products you sell are digital products, if someone wants the money back. Give it to them asap! And provide a follow up mail (and or) phone call if they live within your same country and be sure that their satisfied or discover how you may have missed the boat!
Many times (the mere fact) that somebody bothered to actually contact them via the phone and hear them out is enough to resolve 65% of any minor issues!
As You Constantly Develop Your Entrepreneurial Skills Other Improvements In Your Business Or Service Will Surely Follow!
(Bonus tip: A disgruntled or ex customer/client is 500% more likely to repeat their negative experience as opposed to sharing a positive experience.)
Direct marketing tip mistake # five: This one (unfortunately) happens far too often as well. Did you know a staggering 66% of your ex customers who are surveyed (revealed), the three main reasons they stopped doing business with any given company is because, (drum roll please.)
The company began to take them for granted or simply stopped communicating with them (either), via opt in email/mobile marketing, and or offline snail mail etc.
Meaning- your direct marketing tips approach needs to be an ongoing process, not simply a periodic event (like) mailing a flyer to them announcing some type of sales event!
Or emailing them to death with affiliate sales offers and or offers to buy this or that product or try this service etc.
Your Small Business Marketing Communications Are Not Simply A One Way Dialogue!
Start implementing these five incredibly simple direct marketing tips and watch your long profits grow!
Q.) Which one of this incredibly simple tips will you implement in the next 30 days or less?
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