You Do Understand That According To Current Email Marketing Statistics It’s Far From Dead!
You definitely heard the growing and continuous drum beat, about ‘how’, supposedly, good ole fashion email marketing, (as you and I), know it anyway. It’s all but dead, correct?
So they say. Meanwhile.
How did you come to hear about this so called, revelation? Bingo! The marketer, or company which sent the message to you and I.
Who would have guessed it? They’re using, none other, than good ole fashion, downright reliable. Email marketing.
And just in case, you didn’t know. According to the most recent, email marketing statistics.This particular medium. May be many things. Like economical. Extremely versatile.
But it’s far from dead.Let’s take a closer look as to why.
So Who Says You And I Should Totally Ignore Recent Email Marketing Statistics?
For just a moment, consider this all too sobering online marketing fact. Have you noticed,just how really fast, any type of post, completely disappears on Facebook’s news feed?
It doesn’t stay around too long, correct? And let’s say you decide to go the conventional advertising route.
And you create some type of PPC (Per Pay Click) ad campaign.And BTW, once you definitely know and at least partially understand, the actual customer/client acquisition metrics for your particular customers or clients.
Then it most certainly makes sense for you start or continue, a pro-active,paid advertising campaign of some kind.
But until or unless you know and understand the specific acquisition metrics of your particular customer or clients. You’re really speculating, with the future success of your Business or service.
So How Does Opt In Email Marketing Actually Help Or Propel My Particular Business And Or Service Forward?
Great question. And so glad you asked.
First of all, let’s say you, meaning your particular business or service, (just like me), have your very own self hosted, state of the art WordPress blog. Big congrats BTW.
And about once a week, (like clock work), you publish, at least one problem solving piece of content to your blog.be it a blog post, video or audio content of some kind.
And about 60-85% of your posts seem to consistently rank on the 1st or 2nd page of not only Google, but several of the major search engines as well.
And for the most part, (everything) is going pretty well. Until… You guessed it. The inevitable Google algorithm change.Huh? Exactly.
This Is Why You Constantly Hear Successful On Or Offline Marketers Say The Overall Benefits Of Email Marketing Are More Than Worth It!
And with Google-s latest update, your and other marketers blog posts content, completely disappears from Google-s 1st & 2nd page, for the specific, far less competitive, long tail keyword phrases, you were currently ranking for.
And just to lay the entire foundation.Let’s suppose you and another extremely close family member, with I might add, some previous business ownership experience under their belt.
The two of you co- own, this local, single location, non franchised, pet store business. And you each take turns, posting fresh, educational, as well highly entertaining content of some kind, to your WordPress blog.
Which typically means on average, you both publish your entertaining content to the blog, every other week.
Strategic Email Marketing Definitely Holds Tons Of Potential Short And Long Term Benefits! (For You And Or Your Major Competitors!)
Here’s the good news. In the short term, since you have, not exactly a huge, opt in email list.It’s just 300, primarily local subscribers.
And your current open rate, is a very respectable 30%. Meaning, as soon as you you hit the send button, in your paid email service provider.
All 300 (or X) number of your subscribers, get your, (either) pre written, and or unscheduled ‘broadcast’ email messages. And typically, about 30% of them, or 90 subscribers, actually open it. (300 x .30% open rate = 90 subscribers)
And your actual “Click Through Rate (CTR) equals a very respectable 30%. Which means, on average, about 27 subscribers and occasionally more, actually click your links, included in your email messages.
Whether, it’s your pre written or unscheduled ‘broadcast’ messages.(90 x .30% CTR -click through rate =27.)
Current Email Marketing Statistics Justify Your Time Investment For Consistently Implementing The Strategy!
Just in case, if it’s still not crystal clear to you, the overall connection, between various email marketing statistics.And your overall potential chances,for sustainable long term success. And or lack thereof.
First of all. Even though your current or future blog post, may not exactly be doing so well, in the Google rankings.
But since you were marketing savvy enough, to constantly by at least attempting, to build your own opt in email list.
Guess what? You can and definitely should, send your latest blog post, or any other informative content you post to your blog.
You should definitely send, your subscribers list, an unscheduled ‘broadcast’ message, with your latest content link. Because in this particular example.
In the end, at least 27, (or X number of) your extremely loyal subscribers, can and in all actuality, will be able to help you out, in at least three potentially profitable ways.
Here’s How The effective Use Of Strategic Email Marketing Definitely Your Business Or Service A Potential Advantage Or Two!
1.) First. Your VIP opt in email or mobile marketing subscribers, can not only consistently click on your links, and invest in your extremely valuable products or services, correct? For sure.
2.) Next, they can do what was previously mentioned, plus constantly forward your email message(s) content to,their extremely close friends, respected colleagues, current or former vendors and or relatives etc.
Or post your content itself and or your link(s) in their outgoing, periodic newsletter and or unscheduled, ‘broadcast’ email message(s.)
3.) They can also consistently share your email content on their various social media platforms.Right? And rest assured.
If you’re how to, problem solving content, helps them out in any way, shape or fashion. They’ll definitely be constantly sharing it, both on or offline.Agreed?
It Really Is A Good Thing A High Percentage Of Your Major Competitors Think So Called Strategic Email Marketing Is All But Dead!
Look at the short and long term, inexpensive marketing leverage, you can constantly generate.Each time you email your how to, problem solving blog post, video or audio solving content, to your email subscribers.
And let’s not forget and or ignore the fact. As your JV (joint venture) and or cross promotional network continues to grow.
They can and definitely will, eagerly share your how to, problem solving content, as often as possible with their constantly growing audiences as well.
In your expert opinion.Do these all too common email marketing statistics, indicate to you, in any form or fashion.So called strategic email marketing strategies and or tactics, are in the least bit dead? Agreed?
Strategic Email Marketing Is Not Only Affordable But It’s Also Potentially Profitable As Well!
So keep pro-actively build and or nurturing, your current or future opt in email lists.Okay?
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