Three Simple Reasons You Should Avoid These Common Email Marketing Mistakes!
Hopefully your resourced challenged small business and or service, is currently taking advantage, of one of the many, well respected, paid email marketing service providers currently on the market, right?
Because strategic email marketing, in practically any positive application you can think of and or utilize, is usually a positive thing.
For all the usual reasons you (and I) have already heard at least a million times or more.
Without a doubt, it definitely shaves upfront cost, for the smaller, cash strapped small business owner and or service providers. Stop and consider this one potential cash saving maneuver alone. Let’s say you currently have at least 1,500, (or X) number of regular local customers/clients etc.
Rather than direct snail mail them twice a month, and costantly spend all your extremely limited cash,instead you can (either) send them pre- written follow up autoresponder messages throughout the entire year.
And or you can periodically send them unscheduled,extremely time sensitive “broadcast” email alert messages. And save a bundle while you do it.
So What Are These Three All Too Common Email Marketing Mistakes You Definitely Want To Avoid!
Before letting things all hangout, stop and consider this potential advantage of strategically using email marketing, in order to increase your long term, front and back end gross profits.
Even though my paid email service provider of choice, Aweber, (along) with several of the other major, respected email providers on the market.
Once your opt in subscriber base, reaches a certain amount, typically it’s once you reach 501 subscribers, their monthly and or quarterly rates, typically go up, from anywhere from $9.95 per month to $29.95.
And will typically go up again, once you reach 2,500 opt in subscribers.
(And yes, there are a few,reputable paid email service providers, who simply charge a monthly service fee of -at least- $29.95, until your opt in subscriber base reaches 10,000, then you pay just $39.95 from there on, no matter how large your opt in subscriber base eventually becomes!
)
However, before you temporarily get all bummed out, you should seriously consider the costs of some of the alternatives, like direct snail mail post cards and or enveloped letters etc..
Obviously Strategic Email Marketing Has It’s Up Front Out Of Pocket Cost AsWell! (But Compared To The Alternatives It’s A Bargain And Then Some!)
In order for you (and I) to send 1,500 direct snail mail postage cards, each time, you have to pay for the postage and the typesetting. And these costs will definitely eat into your long term gross profits, of each mailing.
If there are any gross profits to eat into, in the first place.Plus, even though your direct mail post cards are being mailed locally, you’ll still experience a day or two lag between when they’re sent out and when they arrive.
And don’t forget, if you decide to mail, first class enveloped letters instead of post cards, you’re upfront out of pocket cost just went up even further.
Three All Too Common Email Marketing Mistakes You Probably Want To Avoid!
1.) Potential email marketing mistake you probably should avoid # one: First and foremost, don’t ever forget and or neglect, email marketing, as potentially profitable and time saving as it can be.
It still has a diminishing time component to it. Meaning, as more time goes on, your subscribers, especially you’re casual subscribers, ten to naturally lose interest.
To the point, they’ll start opening your (our) email messages, less and less.So for that and many other reasons, don’t work your -you know what off-, in order to build your opt in email/mobile marketing list, and then not regularly email them.
This is a major no no.And far more than it may be readily apparent, tons of extremely hard working entrepreneurs, (especially) stat up entrepreneurs constantly make this all too common email marketing mistake.
Even Though Email Marketing Definitely Makes Sense You Still Need To Be Strategic With It!
2.) Potential email marketing mistake you probably should avoid # two: Here’s another major no no, far too many aspiring online marketers constantly make.
After they finally build up the nerve to email their list. Their email messages are basically directionless! Huh? Meaning, you have no “CTA” (Call To Action) you want your subscribers to take.
Remember, when it comes to effective email marketing strategies and or tactics etc. You’re always selling the initial and subsequent click(s.) Either the initial click, to get your subscriber to “open” your email(s), and or the next click, to get them to further into your sales funnel, so they either buy something, recommend and or share your message with someone else etc.
3.) Potential email marketing mistake you probably should avoid # three: Your email mail messages should be mobile responsive, in order to accommodate the ever growing list of subscribers, accessing their email messages via their mobile devices.
You also need to make darn sure your emails contain your very own original thoughts! Stop (already!) with the obvious copy & paste stuff. Sure this template d subject line, and carefully crafted body copy may have worked like gangbusters, for one of the extremely popular, and experienced gurus and or guruettes.
Start And Continue To Speak In Your Own Authentic Voice! (Not The Popular Gurus And Or Guruettes!)
Your subscribers didn’t join your list, just so they could read some hired gun copy writers fancy email messages, written for the gurus.
They joined your list, in order to get to know you and your company/service better. So please don’t scare them off prematurely, before they’ve actually had a chance to get to know, like and trust the real you.
You avoid these three all too common email marketing mistakes, and your subscribers will (not only) remain of your list(s) longer, but they’ll gladly go deeper into your various sales funnels as well. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
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