This Is Why Strategically Building Your Business Using Email Marketing Methods Definitely Makes Sense!
So you already know you’ve got to get far more pro-active than you’ve previously been in order to have any realistic chance at growing your business or service, right?
But the $64k question begs asking, “what” in the world should you do? And where in the world should you start, right? Initially these all too common questions seem a bit overwhelming, do they not? After all may be your first train of thought is to run some outrageously expensive, dismally performing traditional advertising, right?
Building your business or service is a whole lot more likely once you or your major competitors develop a practical email marketing strategy. Primarily because doing so not only helps you consistently generate, but ultimately profit some type of bank account filling marketing leverage as you’re about to discover.
So How In The World Does Strategic Email Marketing Possibly Help Your Mom And Pop Local Restaurant Grow? (For Literally Pennies On The Dollar!)
Oh something tells me both you and a staggering 98% or more of your major local competitors will be totally shocked and amazed by “what” the strategic use of email marketing.
Along with some other rather basic, (albeit) market tested, low hanging fruit strategies can and ultimately will do for your bottom line. Which over time will allow you or your major competitors to stop just working extremely hard in you business.
And instead start focusing some of your energy towards working on your business or service. Huh? Case in point. Let’s say your rather popular, single location Mom & pop restaurant’s traditionally slowest two days of the week, (especially during the? You pick the particular season of the year.)
So strictly for the sake of marketing illustration purposes only. Let’s say for whatever reasons -your traditionally two slowest days of the week are Tuesday-s and Thursdays.
And let’s say one of your most popular menu items is your constantly growing seafood segment of your menu. Going forward you could (and definitely should) allow (to initially begin with) your top 5-10 best local, non directly competing vendors as well as 5-7 non directly competing businesses or services, which are located within a 5 – 10 block radius around your restaurant.
Whom you already have some type of ongoing established relationship with.
Especially if they can simply email or text both their current employees and at least some of their main local vendors.
They could easily send all of the previously mentioned above, one of your extremely time sensitive discount coupon offers. Plus inform the recipients, simply for dragging a friend with them, before the extremely time sensitive discount coupon expires whose at least 18.
Both they and the their guest automatically save 20 or X% off any desert of their choice.
Entrepreneur The Strategic Use Of Of Opt In Email Marketing Helps You Or Your Major Competitors Leverage Your Marketing Efforts!
And remember the above mentioned strategies are you or your major competitors simply leveraging other established businesses current and future customer or vendor bases.
Which definitely makes sense to do so as often as you can. However, what’s really going to put you or your major competitors in the so called marketing drivers seat.
Is when you open your own paid email service provider account. This way right out of the gate you have direct access to all of their most potentially valuable features and services.
Say for example. Whether your restaurant currently has a state of the art WordPress website or blog. You could either set up a sign up form, initially on the sidebar of your restaurants website.
(Or for the more technically advanced among us. You could create a stand alone lead capture page, (in this particular case), using Aweber’s rather basic, built in landing page feature. (At no additional cost to you.)
But now both you and your staff have a continuous way of offering your ideal prospects/customers some type of ethical bribe, in exchange for them joining your constantly growing opt in email list.
(Technically speaking your basic landing page is slightly different from your basic sign up form. However, for all practical purposes they both accomplish the same ultimate goal. Which is to offer your prospects/customers a proven way to join one of or your major list.)
Your Low Cost Email Marketing Efforts Is The Proven Hinge Which Opens The Door To Some Long Term Profit Producing Opportunities!
Case in point. Now you can inexpensively A/B split test various offers at the bottom of your comment cards. To ‘discover” which if any of your suggested offers consistently produces the best overall results.
Or when your wait staff is asked to provide the check. They could immediately hand the apparent customers whose paying the bill. One of your best market tested, two sided, extremely time sensitive index cards.
Side (A.) invites the recipient to enter your free monthly drawing. For their chance to win dinner and two deserts of their choice. And make this a $500 dollar value. Huh?
Meaning each month’s 1st grand prize winner, gets to use the credit in any combination they wish to. Sa what? Until their $500 or X amount of dollar credit is completely used up.
But they have a total of six or X number of month-s from the original date it’s issued to completely use all of their credits. Otherwise any remaining unused balances automatically expire.
And side (B.) of the market tested, two sided index card invites them to return to you or your major competitors restaurant, (or retail store!) within the next 10-30 days or less.
(This proven strategy is technically referred to as an extremely time sensitive “bounce back” offer of some kind. And they’re also made aware, simply for doing so they automatically save X% off their totally bill.
However, simply for dragging someone back with them whose at least 18, before the expiration date window expires. Both they and their guests save X.
You Start Strategically Building Your Own Opt In Email Marketing List! (And Watch Your Long Term Marketing Options Soar!)
Plus, as long as the guest joins you or your major competitors opt in email list before they leave the store. The guests also receives some type of positive word of mouth or mouse inducing ethical bribe.
But your offer is only valid before they leave your restaurant that particular day. (Entrepreneur just like fast food king McDonald’s adds tens of extra billions of dollars per year to their already impressive bottom line.
Simply by asking an incredibly simple, (yet oh so profitable!) six word question to their millions of daily patrons worldwide. “Would you like fries with that?”
Your extremely time sensitive offer will cause a certain percentage of your guests to not only gladly join one of or your main list. But with a sexy enough ethical bribe giveaway. They’ll enthusiastically share their good fortune, both on and off of social media.
And since the only way they can qualify for it, is by joining you or your major competitors opt in email list. I sincerely hope your marketing eyes have been at least slightly opened to “how” the strategic use of email marketing helps make building your business or service.
Not only a whole lot easier and less expensive, but far more potentially profitable as well. Don’t you agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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