This Is Why Strategic Email Marketing Is More Potentially Profitable Than You Currently Realize!
If you’ve been online or at least attempted marketing or promoting online for practically any length of time. By now you’ve probably read or heard it said a gazillion times. Email marketing typically produces an impressive (ROI) (Return On Investment) of $39-$43 dollars.
For every $1.00 -$1.50 invested. Or something similar correct? News flash. You and I definitely need to get our collective heads out of the clouds.
When it comes to consistently achieving those types of enviable results. Say what? Long before you or your major competitors start consistently generating $39-$43 dollars return for every dollar invested.
And while you definitely want to make use of some type of strategic email marketing concepts.
Rest assured an awful lot of bankable skill has been developed and constantly honed to a razors sharp edge. Newbie online marketers. Or offline marketers who’ve finally decided to embrace opt in email or (SMS) Short Message Service. In short text messaging.
Please don’t fool yourself into believing or anticipating anywhere near those type of results. Until you’ve truly mastered the basics. Okay? Otherwise you’ll end up not only constantly frustrated. But practically broke as well.
If You’re Not Strategically Leveraging The Long Term Profit Generating Potential Of Strategic Email Marketing! (You’re Definitely Leaving Money On The Table!)
Case in point. Let’s say you’re a single location, non franchised Mom & pop printer. And either once a month or once every quarter. (Once every three months.) You hold your incredibly popular free drawing.
If you’re using a paid SMS (Short Message Service) text message provider plan. You can have local business owners or local service providers only. Text a provider number to be automatically entered into your drawing for a chance to $500 or X amount of dollars in free printing credit. (And get this?) To be used in any combination they wish to.
The only caveat is. They must use all of their credits within one year of the date they were originally issued. Or they automatically forfeit any unused remaining balance.
And by the same token. You could direct these local entrepreneurs to your lead capture page which you or (someone) like yours truly builds for you.And use your paid email service providers basic editor.
And they also self hosted the page for you too. Meaning, you don’t even officially need a traditional website or state of the art WordPress blog.
Building Your Own Database On Or Offline Definitely Gives You More Control!
In order to effectively utilize this proven list building strategy.(And rest assured it’s nowhere near as overly techie as it may initially sound like it is.)
(As social proof. See the sample self hosted lead capture page screen shot image below, which was built using my paid email service provider of choice. Aweber-s rather basic editor in all of twenty minutes.
If you’re a busy professional of any kind and you simply have no interest in building your very own self hosted capture form. And you’d like me to do it for you. Using Aweber-s paid service. All you need to do (first) is sign up for Aweber using my affiliate link.)
And once you purchase a relevant domain name. Preferably one with a dot com or dot net extension.Then reach out to me via my blogs contact page.
(And simply write “Capture page creation offer” in the subject line of my blogs contact page. So I know what you’re referencing. And I’ll get back to you asap.
Include your main phone number including your area code and specific time zone and the best time in the afternoon. Preferably after 1:30 in the afternoon EST (New York time.)
And we’ll jump on the phone for a free 15 minute,) absolutely no obligation!) mini power consultation discovery session. To discuss and determine your real needs. And find out if we’re a fit and if it makes sense to go any further after the call.
And if it does. You can have your self hosted lead capture page up and running within 72 short hours or less.) (I just need your Aweber login info. And I’ll create your workable lead capture page and only save it insider your Aweber dashboard so you have access to it for as long as you keep your Aweber account as soon as you approve it.)
This Is Why Strategic Email Marketing Is More Potentially Profitable Than You Currently Realize!
Don’t Automatically Think You Have To Do Everything The traditional Way!
Case in point. Suppose your mom & pop, single location printing store holds your popular free drawing for local business owners and service providers only.
And they go to a similar self hosted capture page. Similar to the sample one above. Only it’s promoting your printing businesses free drawing offer.
And the 1st grand prize winner wins $500 or X amount of dollars in free printing credit. And the remaining 99% win extremely time sensitive gift certificates.
Where they save X% off if they come to your store alone. Or they save X% off plus. Simply for dragging a friend with them, who is at least 18 and wants to save money off their next printing project.
Now watch this. Let’s suppose you or your major competitors now have an active opt in email or mobile marketing list of 2,000 or X amount of local business owners or service providers.
And one of your long term repeat customers is selling their primary home in the area. In order to relocate to Florida.
You Definitely Don’t Need A Massive Opt In Email Or Mobile Marketing List In Order To Be Of Massive Service To A Non Directly Competing Vendor!
You offer to send at least two previously unscheduled “broadcast” email messages to your list. Along with a picture of their property. And they offer to pay you at least $1,000 dollars cash.
If anyone on your list or if a buyer is referred by someone on your list. So they’ll pay you and your subscriber who refers an actual buyer of their home $1,000 dollars each as a finders fee.
Because they’re selling their property without a licensed Realtor. And since doing so would easily cost them thousands of dollars anyway. They’d just as soon pay you and someone on your list.
Money they would have gladly paid a realtor or their agent.The main point being. Going forward. Who do you think your customer will constantly refer their friends, family, neighbors and respected colleagues or employees to for their printing needs? Bingo. So hopefully you appreciate just how potentially valuable strategic email marketing can be or become. Agreed?
Sometimes Being Of Service Can Be Or Quickly Become As Valuable As Your Product Or Service! (Don’t You Agree?)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
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