Sadly Far Too Many Mom And Pop Service Providers Aren’t Strategically Leveraging Technology!
(But You Definitely Don’t Have To Be One Of Them!)
Okay you’ve definitely heard about potentially lucrative marketing or promotional strategies like writing a book, correct? And sure on paper it definitely sounds doable. but let’s be brutally honest here cadets. When are you gonna find enough quality time to write a book? (Or pay a qualified professional to do it for you.)
And even after you do. How in the world are you going to find any additional quality time to effectively promote it? This type of undertaking is far easier said than done, is it not.
On the other hand it’s definitely not about you being or becoming one of the savviest service providers. In order to both systematically and strategically leverage certain types of basic (here to stay!) technology.
And once you start doing so. You’ll find you can start to gain at least some of your much desired time freedom back. And thank goodness you definitely don’t need a huge learning curve.
And if you play your guerilla marketing cards right entrepreneur. You can strategically leverage certain types of proven technology (long term mind you!) for free.
And that’s free as in there’s no hidden catch free. Entrepreneur are these long term marketing possibilities not extremely interesting?
Ladies And Gentlemen Please Stop Underestimating The Power Of Networking!
Ladies & gentlemen for just a second. (In America alone), think about the literally hundreds of thousands or millions of single location, non franchised mom & pop nail or hair salon owners in practically every state in the country. (And probably throughout the entire industrialized world as well.)
Each day, year after year they service millions of women, correct? and for the most part. What do you think the vast majority o them do when they either have an appointment cancelled or whatever reasons business is slow for a 4-6 hour portion of their day?
They typically sit around and small talk with each other. And share both personal and professional information with each other as well. And maybe take extra time for lunch or their breaks etc.
But ‘how’ much of this type of activity actually puts in any additional money in their pocket? After all they pay rent or pay the mortgage and keep the lights on. Put food of their choice on their table, and keep their commercial lease payments current based on “how” many locals they service, right?
And rather than just scroll through their phone, sitting in their chair waiting for their next customer or long term repeat client to walk through the door on their own.
Or watching the TV in the shop and making small talk simply to pass the time. “What” if they (or you!) strategically leveraged modern technology for free and used it to start systematically making more money.
Would that not be an interesting turn of events? And a potentially profitable one too.
So What’s This So Called Secret Marketing Technology Savvy Service Providers Such As Yourself Can And Definitely Should Initially Be Utilizing For Free?
So glad you finally asked entrepreneur. Why it’s nothing other than the unsung hero of online marketing. Good ole fashion email marketing of course. So what? Right now, (you may or may not know!) Aweber my paid email service provider of choice offers new customers the opportunity to open a new, 9albeit) limited free account.
Where you can have one list to start with. And even though your free account is limited in terms of all the really cool features your paid account allows access to.
What you or your major competitors need to understand about this particular offer is. Aweber allows you to grow you opt in email list for free until you reach 500 subscribers.
Then once your subscribers base exceeds 500 then and only then under this particular offer do you have to start paying. And their rates continually increase as your subscriber base continuously grows. (See their site for the current price particulars.)
So What Or How Does Opening A Free Email Account Possibly Help Any Savvy Service Provider Consistently Make More Money?
Actually their are at least two potentially profitable scenarios to seriously consider.
1.) Potentially profitable scenario # one: First and foremost. Just depending “what” the hair or nail salon owners ideal customers, total lifetime customer value metrics are.
They could strategically offer a free drawing. Where the 1st grand prize winner wins< 9some really sexy grand 1st prize!) in order to attract a huge amount of opt in email subscribers.
Like maybe $500- $1,000 dollars worth or hair or nail salon services. (And the only stipulation is they can only spend their credits up to $100 or X amount of dollars per visit. And any amount they spend over they pay out of their own pocket.
This way there’s a 99% chance very few of their 1st grand prize winners will exceed the pre-agreed upon amount.
2.) Potentially profitable scenario # two: The service providers temporarily pause their offer once their list hits 450-475 subscribers.
And now going forward. Any time the owners or one of their stylish either has a cancellation or a seasonal slow period. Guess what? The owner or one of the stylists sends a non scheduled “broadcast” email alert to all of the current subscribers on this one list.
Alerting them to their shop having X amount of openings this morning or afternoon etc.
This Is How Modern Technology Strategically Turns Periodic Downtime Into Potentially Profitable Mini Profit Centers! (For Literally Pennies On The Dollar!)
Remember, because your totally number subscribers hasn’t exceeded 500 or X yet. Aweber-s current offer doesn’t charge you a nickel. And let’s say. (Strictly for hypothetical marketing illustration purposes only.)
You send an unscheduled “broadcast” email message. And you get a 28% open rate. Which mans out of the 450 subscribers who received your email message. A respectable 126 at least opening it. ( 450 x.28% = 126.) And let’s say 13% can make it in either that morning or later on that afternoon.
This equates to 16 locals showing up. (126 x .13% = 16.) And let’s say their average spend is $65 dollars each. ( $65 dollars x 16 customers = an additional front end gross profit of $1,040 dollars or X. (Simply for setting up a free email service account and periodically sending unscheduled “broadcast” email messages.)
Where as before, they and a staggering 98% of their major competitors earned nada given the exact same situation. But that’s just barely scratching the surface entrepreneur. Coming up very shortly in part two. You or your major competitors are about to “discover” at least two more proven ways.
Extremely marketing savvy service providers (like yourself!) are strategically using modern technology to consistently add additional gross front or long term back end profits to their bottom line. For literally pennies on the dollar. (Now it’s your turn.)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
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