Introducing 7 Potentially Profitable Reasons Why Local Businesses Should Be Rocky Email Marketing Strategies!
First of all major congrats to all of you who’ve bit the bullet and finally decided to start your own business or service. Regardless of whether it’s full or your extremely passionate part time side hustle for now.
What’s most important for you to know know, understand and truly appreciate right now is this. You’ve taken maters into your hands and rather than sit back and watch and complain. You’re being proactive for a change.
And since or because you are do not neglect or ignore this undeniable fact. Tons of local businesses -including profit seeking- service providers of literally all shapes and sizes.
Strategic email marketing strategies and tactics can do way more for your bottom line other than just save you money. Take an extremely hard look at these seven potentially profitable reasons.
For Non Franchised Local Businesses And Service Providers Strategic Email Marketing Is No Longer An Option! (It’s A Basic Necessity!)
You know each and every time you or one or several of your major competitors are about to hold or co-host some type of local event.
You could go the all too common route of;
1.) Pay for not exactly cheap printing of X number of single or two sided flyers. And then hoping you get or have enough on hand volunteers or employees willing to help you at least get them passed out in time to make a difference. Sound all too frighteningly familiar?
2.) Go ahead and pay for not exactly cheap local prime time radio or prime time local TV ads advertising the event(s.)
3.) Constantly do all of the above plus add local newspaper or throwaway ad campaigns into the miss as well. (And hopefully you clearly see “how” your potential upfront out of pocket costs can and will continuously add up, correct?)
Or “what” about this constantly overlooked and greatly under utilized marketing strategy.
Sadly Far Too Many Profit Seeking Local Offline Business Owners Or Service Providers like To Make Earning Money Five Or Ten Times Harder Than It Actually Needs To Be!
Initially set up correctly and constantly and strategically utilized over time. Your inexpensive email marketing campaigns can and definitely will provide you or your major competitors with some much to be desired (ROI’s) Return On Investment versus other potentially expensive marketing or promotional activities.
Case in point. Just below is a sample landing page for a local non franchised, single location furniture store to use. Promoting their quarterly, (every 90 days give or take.) Free drawing.
And as their opt in email list steadily grows. They are creating an extremely valuable long term marketing asset and or resource. Which they or their major competitors can continuously benefit from in more ways than one. For literally years and years.
And this sample landing page was built using the free built in landing page editor software of my current paid email service provider of choice. Aweber’s landing/sign up form/capture page software creator.
(BTW, all three of the terms are often used interchangeably. Although truth told there are some technical differences between one of them and the other two. But for all practical purposes. They’re all designed to capture the name and (far more importantly!) the primary email address of your ideal prospects, customers and clients.)
Introducing 7 Potentially Profitable Reasons Why Local Businesses Should Be Rocky Email Marketing Strategies!
The Entrepreneur Your Strategic Use Of Proven Email Marketing Strategies And Tactics Definitely Give You Or Your Major Competitors A Decided Edge!
Ladies & gentleman imagine what long term impact and positive effect placing a huge sign inside your retail furniture. Promoting your quarterly free drawing. Basically your sign will remain out all year round.
But once every quarter. Every 90 days give or take. You’ll announce via a previously unscheduled “broadcast” email message. letting all of the other entrants, who that specific quarters 1st, 2nd and 3rd grand prize winners are.
And everybody else is automatically that quarters 4th grand prize winner. And no matter ‘which” particular category your grand prize winner subscribers fall under. Each prize is extremely time sensitive.
The main point being. You or your major competitors can either write the following types of email messages or extremely time sensitive “broadcast” messages yourself. Or outsource and pay someone like a qualified freelancer or hire a qualified freelancer whose specialty is email marketing.
Strategic Email Marketing Campaigns Continue To Be One Of Your Main Workhorse Tools And Marketing Assets!
They can write your all important “Welcome” campaign series. They can also write your long term follow up drip campaigns. (And “if’ they’re able to demonstrate “how” profitable their campaigns can be or quickly become.
You or they may wish to be compensated not only on the initial front end. (But X% of the long term back end profits too.) Your email messages can send extremely time sensitive “broadcast” email alerts.
Letting either your entire or only a relative segment (specific group) within main list know about an up coming, extremely time sensitive sales or in house event.
Maybe it’s an event you or your major competitors are co-sponsoring or co-hosting with another local, non directly competing vendor or two.
Maybe you help various local charities fund raise or raise awareness to certain universal issues or concerns. And you use email to let your subscribers know.
No Matter How You Slice It Entrepreneur! (Your Business Or Service Definitely Needs To Be Consistently Utilizing Some Proven Form Of Email Marketing!)
Or you get really strategic and once or twice a month or quarter on a rotating basis. Other local non directly competing vendors. They send their opt in subscribers your extremely time sensitive coupons.
And you pay them 25-50% of all front end gross profits their referrals generated. And you or your major competitors net 100% of any and all of the long term repeat business. Plus any and all of the referrals and testimonials of any kind. Plus you or your major competitors get the benefit of scale.
So can you now better appreciate “why” local businesses as well as profit seeking service providers of literally all shapes and sizes. Definitely should be consistently rocking some type of proven email marketing strategies and tactics? Say yes.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
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