(And Cost You Some Of Your Much Deserved Gross Profits!)
Fellow profit seeking entrepreneur are you currently utilizing any type of opt in email marketing strategies and tactics? If not you definitely should be.
Especially if you have any type of viable offline business and or service. Because opt in email marketing can definitely your small business and or service a ton of money.
If you’re currently utilizing direct snail mail or outrageously expensive, local newspaper ads. Or prime time radio and or TV ads etc. But the flip side is.
If you don’t utilize email marketing effectively. It can in some instances work against you. You definitely don’t want to that, correct?
Here’s Where Being Strategic With Your Email Marketing Efforts Can Potentially Pay Off! (Unless You’re Not Utilizing It To It’s Full Capacity!)
Right out the gate. Any and every time you can ladies & gentlemen. Segment your lists. It’s important not mix apples & oranges.
Say you own an auto parts store. And some of your subscribers own foreign cars. While others do not. It’s best not to mix them.
Instead segment them as much as you possibly can. And try to only send relevant email messages to both of them.
Entrepreneur shame on you if you’re not consistently A/B split testing both your “subject lines.” As well as your P.S’s.
When you can use the tools in the reputable, paid email service provider of your choice.
And be sure and personalize your email messages. Everyone loves to feel special and catered to. 
When you send out an email. Especially the ones with your extremely sensitive offers in them.
Send your follow message(s.) Using/testing different subject lines. To see/discover which subject line. If any resonated with your specific subscribe.
Let’s Talk About Maximizing Your Email Marketing Efforts!
Like or not fellow online marketing cadets! Things have more certainly changed! Case in point. An awful large amount of emails are opened and viewed via mobile devices.
So please make darn sure you send/test your email messages. By sending them to yourself first. And viewing them via your Smart phone and or tablet. As long as they’re mobile responsive. (Not just mobile friendly. 
Follow, tweak and closely monitor your email marketing metrics! (Just like you would your blood pressure, blood sugar levels. And or your ongoing weight loss efforts!
It’s a whole lot easier to consistently make quality decisions. With regards to your overall email marketing strategies and tactics.
When you know and closely monitor your open rates and conversion rates. Don’t you agree?
Your Current Email Marketing Strategies And Tactics Can Should Continue To Be One Of Your Workhorses!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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