How One Of The Biggest Email Marketing Myths Is Destroying Your Chances For Online Success!Part Two
As was previously discussed in part one of this ongoing series, about “how to” use strategic email marketing more effectively.
Hopefully, now you can and are starting to fully appreciate, that first of all, there is literally a ton of proven ways for you to build your very own (highly responsive), VIP opt in email list, using free digital giveaway “how to” information products, as ethical bribes.
Provided (of course) you or somebody takes the time to do the proper keyword research, in order to discover which issues and or major concerns, your specific target audience is most interested in. That way you can dramatically increase your chances, of them joining your list.
Would you not agree? Absolutely, but secondly (here in part two) we will dive even deeper into this overly hyped and constantly perpetuated myth, that says you’ve got to have a gazillion pre -written follow up email marketing messages, already cued up and ready to go, the moment your very first opt in email subscriber joins your list.
In a word, “baloney!” Of course, were this not a family show, other choice words and or phrases may have been used to convey the exact same point! 😀 However, let’s be crystal clear here!
If you already have some market tested pre written follow up sequential email messages ready to go, that’s great! But it’s simply not a requirement, in order to be extremely successful with strategic email marketing! As you are about to discover!
So What Or How Does One Of Email Marketing’s Biggest Myths Destroy Your Chances For Long Term Online Success?
Picking up where part one left off. Let’s suppose that you run a high end hair or nail salon and or a high end women-s (or men’s) boutique shop of some kind.
Entrepreneur, it is absolutely not necessary for you to have one single pre-written email marketing follow up message of any kind, in order for your business to be extremely successful, by using proven email marketing strategies and or tactics etc.
(Provided, of course that you already have some idea of what you’re doing!)
For ex: you might send weekly videos, showing off some local aspiring models that display your latest clothing,shoes and or other accessories etc.
And at the end of each 3-12 minute video demonstration, you might have (either) a link directly to your sales/order page and or your affiliate link that takes them directly to your affiliate sales/order page etc.
Your Sales Funnel Will Become More And More profitable As Build More And More Cred With Your Target Audience!
(But the main point is, these broadcast emails do not have be to pre scheduled, you just shoot your videos, edit them, up load them to good old youtube, get the URL (web address link) and load them into your paid autoresponder service and send them to your subscribers!(Asap!)
Or “what” about this rather savvy (think outside the marketing box) tactic. Let’s say you and or one of your partners is an absolute wiz at guiding complete newbies (such as) yours truly, through the never ending maze of information on “how to” not only properly spot, but “how to” properly evaluate potential low cost “penny stock” investments.
And or typically more pricer blue chip stock investments etc.
And they know “how to” consistently spot potentially profitable short term trends in the penny stock market and all that jazz etc.
You Can Definitely Build An Incredibly Marketing Funnel Simply By Initially Educating And Entertaining Your Primary Target Audience!
What if once per week (and or) once every other week, you send out a 15 – 30 minute video recording of your current analysis of various trends and or your current top X number of potential penny, (and or) any other types of stocks to watch and “why” video “penny stocks” analysis report.
Can you see “how” it’s totally not necessary for you and or any other extremely savvy online marketer, to have any pre -written follow up email messages of any kind, unless you want to! Say yes!
(And BTW, if you really take the time to notice, the only ones consistently beating that drum are the marketers that are selling/promoting some type of generic affiliate marketing/training platform of some kind! 😀 Just saying!)
This Is Why You Must Have A Truly State Of The Art Paid Autoresponder Service!
Now again, as was previously mentioned in part one, if you are going to do effective email marketing of any kind.
You will definitely need a reputable state of the art paid email autoresponder service of some kind. Carefully look around for one that currently meets your basic (and future) anticipated needs and your current budget!
That said, as was also pointed out in part one. There is a very well known, big time online female marketing guruette, (who) yours truly has been a loyal subscriber of for years! And she currently does seven figures per year online, thank you very much!
Anyway, she once did a free opt in offer, that included a series of ten different “how to” training videos, that were taught by ten separate experts, each on a specific aspect of the overall main subject. You opted in and every couple of days, you received a brand new video training installment, covering (yet) another aspect of successful online marketing.
And of course, each expert offered a link at the end of their short (but highly) informative video presentations, in order for you to purchase a far more in depth paid solution.
The point is (entrepreneur), you can and should adopt that exact same proven marketing model, only what you could offer/promote is a line up,of either a series of proven experts, and interview them by phone (and or) do a Google Hangout (which is) free BTW, and record them and send the recordings once per week to your list.
Or let’s say you’re really great with showing people “how to” grow their gardens year round! Each week (and just) depending on what the actual current season is, you could do a short weekly “how to” video and demonstrate yet another aspect of growing your garden etc.
And then send your list that week’s recordings. And of course you could offer either a paid ebook and or a paid seven part ecourse for your more advanced proven methods etc.And let’s not forget the fact, that a chiropractor could (as soon as you) opt in, first send you that all important “thank you” for subscribing pre written email.
But then, proceed to send you their proven stress reducing tips weekly, (say every Friday) via their paid autoresponder services broadcast email feature, for the next X amount of weeks! Maybe they want to share a grand total of 52 proven stress reducing tips.
That’s one proven stress reducing tip every week for an entire year.(And of course, they’ll include a link to their paid solutions in the video presentations as well!)
Once A Subscriber Opts Into Your List They’re More Concerned With The Overall Quality Of Your Email Messages Not Necessarily Just The Quantity!
A broadcast email message, just means it’s not part of any pre -written follow up autoresponder email message sequence, and right after you finish writing it, (you can either) decide to send it right then and there.Or you can schedule it to be sent out at a later date, just like a pre written follow up email mail message.
All the really good paid autoresponder services, have this particular feature, so be sure and ask about it, before you sign up for any particular service! Hopefully,you can see “why” and or “how” you can be extremely successful using highly effective email marketing strategies, whether you have any pre -written email marketing pre written or not.
Don’t you agree? In part three, entrepreneur we’re going go even deeper! Until then!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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