How One Of The Biggest Email Marketing Myths Is Destroying Your Chances For Online Success!
So do you currently have (and or) are you currently using any type of paid email autoresponder service of any kind? Because that’s what you’ll need, in order to do ongoing effective email marketing of some kind.
And that’s the primary focus of this particular post is all about. And that is to (finally) expose this (completely) over hyped myth, that in order to be effective at any type proven ongoing email marketing campaign, of any kind.
That you’ve got to have a gazillion pre -written email marketing messages ready to go, (from the moment your very first subscriber opts in to your list) and or you need to be using some type of paid affiliate marketing system of some kind, where the webmasters have already pre-written a bunch of follow up sequential email marketing messages for you to send out to your list.
So that all you do in essence is (consistently) figure out various free and paid strategies to drive highly targeted traffic to their lead capture pages and once the visitors join your list, they start receiving these pre -written emails, strategically laced with your varios affiliate links in them.
And you get some type of ongoing commission (and or) compensation of some kind, for each sale that you generate on that the front end of their sales funnel. Well, (entrepreneur) while that’s certainly an extremely viable option for you. And lots of current and future online marketers (especially new) and fairly inexperienced newbies, will definitely continue to follow, in order to find online marketing success!
It is absolutely a myth, that you need to have any pre -written messages for your paid autoresponder sequence, in order to be effective at strategic email marketing! As you are about to discover!
So How Does Or Is One Of The Biggest Email Marketing Myths Literally Destroying Your Chances For Long Term Online Success?
First of all (entrepreneur), before you officially go getting yourself worked into some type of panic and completely stressing yourself out. Over nothing!Have you seriously considered all the various (extremely viable) and I might add, proven types of free lead generating digital giveaways that you can and or should be using right now, in order to consistently build your very own opt in email list?
If not, here are a bare bones minimum of ten type of proven digital online free lead generating giveaways, that you definitely should seriously consider using (inexpensively testing), in order to entice and or ethically bribe your readers into joining your list. And remember (especially) in the beginning, as your getting your online marketing feet wet and you’re learning the online marketing ropes.
That free (market tested) lead generator that you giveaway, doesn’t have to be an information product that you created yourself! It may be created by another extremely savvy marketer and or marketing company etc. As was previously mentioned.
Anyway; here are the ten (fairly low cost) digital type of “how to” problem solving information products, you should seriously consider giving away in order to systematically build your (all important) opt in email list. (Or if you primarily work offline, use them to build your offline database as well.)
1.) A free PDF special report on a specific subject the vast majority of your target audience is most definitely interested in! (You simply gotta do a little research!)
2.) A free MP3 audio podcast of some kind.(Maybe start off doing interviews with other experts of some kind.(Whether they’re currently well known or not!)
3.)A free series of pre- recorded MP3 audio podcasts on either various popular subjects of interest to your specific target market, or a specific subject like, (copywriting) and or ( successful social media marketing strategies) etc.
4.) Or you can offer a free cheat sheet of some kind, on a specific subject.Those are always extremely popular!
5.)You can and should offer a free highly targeted ebook on a specific issue and or problem the vast majority of your target market constantly struggles with!
Entrepreneur It’s Not Etched In Stone That You Have To Have A Single Pre Written Follow Up Email Message Written In Order To Be Extremely Successful With Email Marketing!
6.) You could offer a free video and or free video series that covers (in depth) one specific issue and then include -either- your affiliate link and or a direct link to your specific sales/order page, that offers a paid solution of some kind.
7.) A variation of # six, is to offer an ongoing video series of some kind, where various experts (that are extremely well known or not) share their individual expertise, via a free educational video.(More to come on that extremely powerful marketing concept in part two.)
8.) You could offer a free pre -recording of an extremely popular online webinar or offline event, that either you and or another expert marketer did.
9.) You could offer a free pre -recording of a very popular tele seminar you and or another expert marketer did.
10.) And or you could piggyback off # nine and offer a free series of pre – recorded tele – seminars that you and other experts have done and you could either give the very first one away,in the series, as a proven way to generate (highly targeted) free opt in subscribers and then sell (monetize) the remaining X number of tele- seminars and or videos in your series, by either allowing them to pay a lower discounted price for buying all of your pre – recordings at once.
Or they can end up paying more per individual pre -recording tele- seminar replay that they buy one at a time! This is a pretty basic list, that’s primarily designed to get your very own creative marketing juices flowing!
However, the main point is, hopefully you can see and are starting to realize, and fully appreciate that you do not have to have a bazillion pre – written follow up email messages already written, in order for you to be extremely successful with strategic follow up email marketing. Don’t you agree? In part two, we’ll dive even deeper, now that the proper foundation has been set.
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
Hey Mark,
If you want to make money through your blog or with any type of business you must build a list.
I’m glad that you pointed this out. You definitely want to have opt in forms, CTA, and autoresponder set up. But to link all of these three you must have a free bribe!
You have listed some great ones! What has worked for me thus far have been ebooks and trainings. And I tell you just using trainings itself can get you a lot of subscribers.
I look forward to part 2 of this series! Thanks for the share Mark. Have a good one!
Sherman Smith recently posted…7 Ways You Can Benefit From Your Competition
Awesome Sherman! Thanks so much!
Coming from you and your proven level of marketing expertise!
I truly take it as a compliment! I hope you will stop by especially for part four, because it really
gets in depth!
Thanks so much for stopping by and sharing your real world input Sherman!
It’s always welcome and so greatly appreciated!
Mark Newsome recently posted…How One Of The Biggest Email Marketing Myths Is Destroying Your Chances For Online Success!Part Two
Hi Mark,
What a great list of lead magnet creation strategies, here.
Lots of bloggers I’ve worked with have dragged their feet on list-building for far too long, mainly because (1) they don’t know how to come up with the free “ethical bribe” offer, and (2) they’re at a loss for how to write up that first month or two of autoresponder emails.
So now, they have plenty of ways to come up with the free offer.
You’ve given so many choices here that I can’t think of a reason why anybody wouldn’t be able to develop one or the other, and remember… it doesn’t have to be incredible or long… it has to be helpful and valuable! That can be short and concise, like a 10 minute video that shows someone exactly how to do something cool.
As for the autoresponder, I’ll disagree a tiny bit with you. I do think it’s really important that anyone that subscribes to your list (1) gets an immediate link to the free offer they signed up to get, and (2) that they get a “welcome” email, telling them essentially what kind of emails to expect from you, how often etc. These two things could easily be delivered on one email message, but they should get it immediately, meaning, it should be on your autoresponder.
After that, even if you don’t have a pre-written sequence of emails set up, you do need to send out broadcast emails to your list at least once a week, preferably far more often than that.
Great tips here, Mark. Thanks!
-Donna
Donna Merrill recently posted…How To Write Blog Posts Like Crazy
You are so spot on Coach!
And truth told, exactly what yo stressed about the pre -written “thank you” email message,
I actually point out in part two!LOL!
Because you’re absolutely corect, a brand new subscriber definitely needs to know and understand
right out of the gate, what to expect going forward.
I just didn’t want to overload them with too much in part one!LOL!
I also like how you pointed out, that one of the absolute biggest fears I’ve noticed too,
is even seasoned small business owners and or service providers, seem to freeze up mentally
with regards to simply putting their extremely valuable ideas (either) down on paper an delivering
with via an email.
Or simply doing an MP3 audio recording of some kind. Yet, if you or I were standing right in front of them,
in their shop or if they were in our home, they’d have virtually no problem expressing themselves!LOL!
That’s so odd isn’t it? Anyway, thanks so much for stopping by and sharing your extremely
valuable real world insights and analysis. They are always welcome and greatly appreciated!
Mark Newsome recently posted…How One Of The Biggest Email Marketing Myths Is Destroying Your Chances For Online Success!Part Two
There’s a lot you can do with email lists without having some affiliate link system or even selling. A lot of people believe that they have to “sell, sell, sell”, and sometimes that just bogs their subscribers down… it also adds zero value to their list. Treat them like as if they are on your website, except maybe give them 1st dibs for being a subscriber.
Nile recently posted…Blog Ideas for Conferences
You so got that right Nile!
And that’s such an excellent point that you’ve shared, about
sort of brow beating such subscribers with offer after offer!
Knowing full well, if the shoe was on the other foot, they wouldn’t
like it one bit!
And they’d be an ex subscriber just like that! Thanks so much
for stopping by and taking part in the conversation.
But it’s part two & beyond, I really hope you’ll comment on! Thanks!
Mark Newsome recently posted…How One Of The Biggest Email Marketing Myths Is Destroying Your Chances For Online Success!
Great tips as always Mark. When one is still a newbie in email marketing you always wonder what can my free offer be, it worries more as one has no experience in making these offers. After reading your post it makes it much easier, one just needs to be a little creative. Thanks for sharing.
Siphosith recently posted…High converting Landing Pages Tools To Use
You’re so welcome Siphosith!
And yes, hopefully after reading this and many other posts on the exact
same subject, they will recognize that their true options are only limited by
their very own imagination!
As always, thanks for sharing your extremely kind words.
They are always welcome here and so greatly appreciated!
Mark Newsome recently posted…How One Of The Biggest Email Marketing Myths Is Destroying Your Chances For Online Success!