How A Really Good Email Marketing Strategy Is A Lot Like Building A Relationship!
(Which Definitely Has The Potential To Last For A Fairly Long Time!)
Every now and again. You will the gurus and major influencers admit. Spending a ton of money on various types of ad campaigns.
While it definitely does get you and and your major competitors directly in front of your ideal target market briefly. At best you/we are pushing our message(s) in front of them, correct?
Where as proactively using an effective, (aka) proven email marketing strategy of sorts. Allows you or your major to send your permission based email messages directly to your opt in subscribers in box.
And who among us doesn’t check their multiple email addresses multiple times a day? 😀
Entrepreneur Strategic Email Marketing Is A Proven Strategy For Systematically Building Rock Solid Relationships!
Think about the potential long term monetary effects, of paying for an outrageously expensive, local billboard ad campaign. Once you run the ad. Ladies & gentlemen you and are stuck with the results, correct?
Where as, you or your major competitors send an email message of some kind early in the morning. You would be extremely wise and strategic to send (test!) a completely different subject line teaser to all your subscribers who didn’t bother to open your first email message.
Plus based on any particular links your subscribers may have clicked on. Now you can effectively segment them into particular categories of their chosen interests, right?
So just like systematically building a rock solid relationship of any kind. Going forward. You or your major competitors can better customize your messages to each particular group (segments) specified interests.
Over the long run. Which campaigns do you think will probably be far more effective and profitable? 😎 And far a fraction of the traditional cost. ( Of course in order to segment your subscribers effectively. You or your major competitors will need direct access to one of the many reputable, paid email service providers.)
You Definitely Wont Build A Rock Solid Relationship Based Off One Really Nice Gesture!
So imagine someone sending some really nice flowers directly to a persons job or place of business. After a great first date. That’s definitely a really nice gesture, is it not?
But ‘what” if that’s all they did going forward. And basically have no further contact with the person. That particular relationship will probably, quickly fizzle out, right? 🙂
But if they frequently send text messages. And reached via the phone. And kept in constant contact. And made darn sure they did twice as much listening as they did anything else. 😉 The future possibilities are definitely moving in the right direction, correct?
Ladies & gentlemen who has totally convinced you. Your periodic email messages. Can’t or shouldn’t be converted into future blog posts. Or a future, problem solving email mini course.
Or into future guest blogging content. Or a one or two page, free lead magnet, list building giveaway. Or into future podcast or guest podcast content of some kind.
Or any other relevant content of some kind. And let’s not forget nor neglect the various types of content, your email messages could and should be converted into.
So you or your major competitors can maintain your presence on social media. Hopefully going forward.
You’re also starting to better appreciate how a really good email marketing strategy. Is a lot like building a rock solid relationship of some kind. Don’t you agree?
An Effective Email Marketing Strategy Can Be Or Quickly Become The Springboard To Long Term Marketing Possibilities! (Don’t You Agree!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get
connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
