Email Marketing: How This Simple Three Step Process Separates You From Your Competitors!Part Two

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Email Marketing: How This Simple Three Step Process Separates You From Your Competitors!Part Two

So did you notice, in part one of this ongoing series, about how to use this extremely simple, proven three step email marketing process, definitely helps separate you from your major competitors?

Because (according to) recent statistics, at least 60% or more, of your major competitors, especially the small cash strapped business owners, and or service providers, by enlarge they’re (pretty much) winging it at best!

So it’s gonna be extremely difficult, if not impossible for them to compete with you, once you start consistently implementing, while steadily improving upon, this market tested three step process!

Because you’ll have a proven structure and foundation to fall back and rely on!While they won’t!

So How Does This Proven Three Step Email Marketing Process Help Separate You From Your Major Competitors?

Ladies & gentlemen, before diving head long into the meat & potatoes of the subject matter bare these three vitally important, (and hopefully) eye opening  email marketing facts in mine.

1.) Important email marketing fact # one: According to the research provided by the Direct Marketing Association (DMA), a highly respectable 66%, of consumers surveyed, acknowledge , (not only) have they made a recent online purchase, as a direct result of an opt in email message received. But they gladly state they will continue to do so!

(So please don’t feel any undue pressure, to start building your opt in email/mobile marketing list!)

2.)  Important email marketing fact # two: And across the board, (on average) a staggering 138% more is typically spent, by those who receive opt in email/mobile messages, than those who do not!

 3.)  Important email marketing fact # three: And finally, according to research conducted by (Merkle Inc.), an impressive 74% of those surveyed, have indicated, they prefer communications of all kinds, via opt in email!

Entrepreneur, if that’s not reason enough (to both) effectively utilize, proven email marketing marketing strategies in general, and this proven, three part process in particular! Maybe it’s time to pack it in and do something else!

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Remember in part one, it was also suggested how a professional (such as) an accountant or CPA etc. (Especially) one just starting out! (On a semi limited budget.) They could create, a 52 week, (or longer) educational follow up written or video series, where they share one or two proven, tax/estate planning tips, (once a week) over the course of an entire year!And beyond!

And (of course) the exact same proven template, could apply to an auto repair body shop. Or Heating Ventilation company,where they offer a short two-five minute “how to” video, on this week’s Car Care Saving Tips By Blank!

Or “Your Proven Estate Planning Tip Of The Week!” Featuring Certified Financial Planner Mary L.Smith!(See how potentially straight  forward and simple this low cost, battlefield tested marketing strategy really is!)

And just to mix things up and keep them interesting! Mary (or CFP) X, could do a two -three minute video tip one week.

And the next week, (or within the same month), answer a “burning question”  of the week/month,from their blog/youtube audience!

And in their short video, (done with their smartphone), they stand near or in a car, or on a motorcycle etc.

And quickly point out/share, some relevant cost saving/maintenance tip of the day/week etc!And point their video audience to their WordPress blogs, and or websites lead capture page, in order to receive their “brand new first time customer only”, discount coupon and or gift certificate etc.

And be sure and optimize your video, so your local audience finds you!An up an coming interior designer, could use the exact same proven, low cost marketing template, with just a little minor tweaking, here and there!Could they not?

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And they could inform their audience, to submit their “burning question” of the day/week etc. And any question they choose to answer, via their “tip of the week” segment.The recipient who asked the question, automatically qualifies for a free 30 minute, one on one preliminary strategy consultation valued at X!

(Important note!Always include the perceived value of your free consultation offers!Because if you don’t value it, neither will they!)

And it will readily be provided by you and or one of your highly qualified expert associates/specialist!And as an added (free bonus!) If you’re recipient happens to own their own, local business and or service etc!

You will direct your opt in email/mobile marketing subscribers to (either) their WordPress blog and or website, or directly to their lead capture page, (if they) happen to be that advanced, by way of your email and or series of email messages!

You might even occasionally go on location, (to shoot your “how to” video tip of the week),if it’s a local florist, auto repair shop, bakery, furniture concern or local restaurant etc!And they in turn, briefly appear in your video, (or series of videos),providing you with a bank account filling testimonial!

And all because, you’re wise enough, to use the “battlefield tested”, three step email marketing process!Which means.

Entrepreneur All Of Your Email Marketing Strategies Will Definitely Continue To Evolve Over Time!

 1.) Step one: Your all important, (very first) email message you send them, after their confirm they definitely want  to start receiving your messages is, your all important, tone setting “Welcome” email or series of welcome/thank you for subscribing message extensions.

2.) Step two: This is where your (pre written), autoresponder follow up email series, gets delivered. No matter  how long or short it may be.

(Important note: Your initial “Welcome” email message and your first 3-7 follow up email messages, could be pre written, then you just start periodically sending, unscheduled, educational, how to”  “broadcast email messages, once per week going forward.)

(Don’t forget to reach out to me via my contact page, if your business and or service, ever needs paid help with constructing any parts of this market tested, three part email marketing process!)

Here’s where you make good on all of your sign up form (opt in boxes) claims which were made! Now over the next amount of days or weeks etc, you deliver the goods and increase and enhance your brands reputation!

3.) Step three: Part three has options as well! Of course as you start to conclude your (initial) follow up series, this is where, (provided) your follow up series has over delivered, you can sprinkle your links, (for ) either, your paid products and or services.

Or for your affiliate links, or both! In any event, you can (and definitely) should, include a few unscheduled “broadcast” email messages in your series as well!

(And periodically informing your subscribers where to connect locally with you, and your associates, is a great reason to send unscheduled “broadcast” email messages!)

Case in point, suppose you and few associates, decide to eat lunch, at a popular, local barbecue pit. And you make an arrangement with the owner(s), for every subscriber of yours that comes by in the next 2-3 days, and mentions a code (or secret) password you provided in your email/mobile marketing message.

They automatically save X% off, plus the barbecue owners will gladly donate X% of their gross proceeds, (within the specified time period) to some local worthy cause and or local organization etc!

Still think this proven, three step email marketing process is something you should be ignoring! I sincerely hope not!Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

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