Email Marketing: Makes Even More Sense When The Recession Hits!Part Two

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Email Marketing: Makes Even More Sense When The Recession Hits!Part Two

So as you previously discovered in part one, of this ongoing series, strategic email marketing makes even more sense, especially during a nagging recession, does it not?

For one thing, email marketing already has a proven track record, in terms of consistently delivering a viable Return On Investment (ROI) does it not?

Even if your (current) best email marketing efforts, don’t routinely yield the type of returns, you often hear the guru & guruettes touting.

(Entrepreneur) it’s still worth it, to your bottom line,to get some type of strategic email marketing strategies in place asap.

Because when you combine that undeniable fact, with your enhanced savings, plus potential profitability, this proven, (relatively) low cost resource provides.

Ladies & gentlemen, you definitely owe it to your bottom line, to have some type of proven, email marketing strategies in place. Especially during a nagging.Don’t you agree?

So How Does Your Business And Or Service Benefit From Strategic Email Marketing Even During A Nagging Local Recession?

For one thing, rather than continually (first paying) for the type setting and printing, and mailing out the outrageously expensive, bulky catalog, you (typically) mail out twice a year.

Instead, why not email them your recently re-vamped newsletter, once every 90 days or four times a year instead. At least (in expensively) test this concept first, before you totally dismiss it altogether.

And along those same (potential) cost savings line of thinking; you can also inexpensively test, offering a really cool “ethical bribe” or two, of some kind.

In order to initially compel your customers/clients to opt into, your (far less to expensive to deliver) email newsletter list, in order to start receiving, your cost saving-ongoing- email messages, (more frequently) as opposed to getting your bulky, and not exactly inexpensive to mail catalog, and or other direct snail mail offers.

Case in point; you could ethically bribe your best customers and or clients, by offering them some extremely “time sensitive” discount coupons, and or time sensitive gift certificates.

Which allows 15% (or X%) off your next three purchases, plus a one time discount savings of 25% (or X%) off, one purchase a year on their birthday!(And or wedding anniversary!)

Plus they can save an additional 10% off their entire purchase,(on their birthday) as long as they bring any quest 18 & over, whose not already an established customer and or VIP email subscriber!

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Strategic Email Marketing Always Makes Sense! (But Even More So During An Ongoing Nagging Recession!

Ladies & gentlemen, with your permission, you are about to be exposed to, an incredibly powerful, potentially profitable ninja email marketing strategy.

And unlike the big time guru and or guruettes, you will not have to pay, the customary $97 to $297 dollars, to learn this one proven evergreen marketing strategy, in either one of their fancy ebooks, special bonus reports, and or paid webinar recordings etc.

And you just sort of got exposed to it, in the last paragraph.Huh? Try this one on. Say you already offer some type of proven, free lead magnet give away on your (mobile responsive) WordPress blog and or website etc.And if you’re not currently following this proven online, lead generating/sales funnel business model, you definitely need to start asap!

Anyway, let’s say you have an offline, single location retail store of some kind.You can and definitely should be offering, every one of your brand new, first time walk in customers, one of your very best “market tested”, bounce back offer, (laminated) discount coupons, which are annually renewable.

Meaning,these coupons are renewed every year, for just X amount of dollars, (try and stay) under $7 dollars or less, in order to make renewing them worth your customers while.

And by having, this two sided laminated, annually renewable card, your customers (on their) birthday only,  automatically get 25% off any one purchase, but they save 10% off any purchase under $100 dollars but they automatically save 20% off year round, on any purchases above $100 dollars!

Not too shabby, right? So right about now, you’re probably wondering, (so where) or how, does strategic email marketing possibly come into play here? Have you had that thought yet? 

Strategically Use Email Marketing In Ways Your Major Competitors Don’t!

Ladies & gentlemen, (inexpensively) test this mega proven, ninja email marketing strategy. You also offer your VIP opt in email subscribers, the following benefit.

They too receive a really cool, two sided laminated, annually renewable “bounce back” offer card.But here’s three subtle differences, your VIP opt in email subscribers get, your non subscriber customers don’t!

1.)  VIP opt in email subscriber benefit # one: The first really cool benefit your VIP opt in email subscribers gets is,( your non email subscribers don’t!) They too save money, on each purchase below $100 dollars, but they save 20%, instead of the 10% the non VIP opt in subscribers save!

And they save 25% on every purchase above $100 dollars, and an additional 30% off every purchase above $500 dollars! (Or some other amount above $100 dollars, that you’ll inexpensively discover by a little strategic testing!)

2.) VIP opt in email subscriber benefit # two: They also save 25% off any purchase (either) on their birthday, or any one day out of the year they choose! (Hey, membership definitely has its privileges!Don’t you agree?

Plus, they also get to purchase any one item, under $500 dollars, and purchase it for your actual cost!Again, non VIP email subscribers, do not get this particular benefit!

 3.) VIP opt in email subscriber benefit # three: And lastly, your VIP email subscribers, also save an additional 10% on any purchase they make (year round), every time they bring a guest with them, whose 18 and over, whose not already a confirmed customer and VIP email subscriber! 

Hopefully, you can see “how this type of strategic email marketing approach, can and will be of benefit to your business and or service.Especially during a nagging recession, when your best bread & butter customers, have even less money to spend than they otherwise would.

With a little strategic A/B split testing, you’ll know exactly how to out promote your major competitors, for literally pennies on the dollar! Don’t you agree? Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

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