Email Marketing Campaigns: Why Starting Out With Valuable Free Content Works!
(And It’s A Proven Marketing Strategy For Jump Starting Your Profit Generating Process!)
Whether you’re initially just starting out. Or you’ve had your awesome business or service for a while. Or if you market/promote or advertise 100% offline.
(And you not only don’t have a self hosted WordPress blog or ecommerce site. Or no static brochure type of website of any kind. And you have no immediate plans to get one any time soon. :-D)
My friend, that’s a totally lame excuse. For not systematically implementing and benefiting from some type of potentially profitable – strategic email marketing campaigns.
As you or your major competitors are about to discover. Are you up for it?
How To Make Your Current Or Future Drip Email Marketing Campaigns Consistently Pay Off Big!
You see the image of the guy in the bottom left side of the featured image? For those of you who don’t currently know. His name is Justin Goff. And he’s one of the best, highest paid direct response copy writers in the world.
In short he’s an “A” list, highly sought after direct response copy writer consultants. Who like an extremely small group currently walking the planet.
He specializes in consistently writing bank account filling email marketing campaigns. (For all types of deep pocketed corporate clients. Literally all over the world.) He also understands “how to” analyze his potential clients sales funnel structure. And help them trouble shoot them to profitability.
So their funnels start consistently generating front end and long term back end gross profits. He’s also a highly compensated and in huge demand personal coach, mentor and business growth strategist.
(In the spirit of full disclosure: To date I’m one of Justins’ opt in email subscribers. Not yet a paying customer or long term repeat client. Nor am I currently a registered affiliate, JV (Joint Venture) or cross promotional partner of any kind. Just so you know. :-D)
So needless to say. When incredibly successful corporations gladly pay him (and others!) Anywhere from $1,000 – $1,500 dollars per email written on the initial front end.
Plus earn anywhere from 10 – 25% of the gross profits on the long term back end. You don’t reach and remain at that level. Unless you can prove your results. (Check out another one of his educational videos below.)
How To Model The Basic Sales Funnels The Gurus Use! (Just Tweak And Customize Them To Suit Your Ultimate Purposes!)
So here’s my creative marketing take on one of Justins’ recent email marketing series on Youtube. (As always, this is for hypothetical marketing illustration purposes only.)
Justin has or had a free multi video series on email marketing. And after eagerly going through the entire series. I commented on each video. Because oddly enough, each video had virtually no comments. 😎
Anyway. after completing the last video in the series. Justin basically thanked his audience for viewing his highly informative free multi part series.
(Oddly enough I thought I had bookmarked the page. So I could link to it in this or future blog posts. Once or as soon as I find it. I’ll link to it.)
Now back to our exciting episode…. So here’s a hypothetical marketing strategy. Justin, or an expert in a similar situation could at least inexpensively test this or a similar back end approach.
You’d Definitely Be Pleasantly Surprised at How Many Ways You Or Your Competitors Can Strategically Leverage All Types Of Value Driven Free Content!
So Justin could mention at the end of each video. And in the show notes description for each video as well. He offers what else? A free list building drawing.
And the 1st grand prize winner. Automatically wins Justin writing either a 3 – 5 email “welcome” series. Since he routinely receives as much as $1,500 dollars per email. (Which means 3 emails @ his going rate, (not even considering the potential back end royalties. 😀 )
That equals $4,500 dollars. Five emails @ $1,500 dollars each equals $7,500 dollars gross front end profits. And at least one 2nd grand prize winner wins a 45 or X minute single email or sales page critique session. An X dollar value. Because I currently have no idea “what” he charges for an hour of his time. 😎
And one 3rd grand prize winner wins a free 30 or X minute critique session. (Follow these potential income multipliers.) First Justin (or mega successful copy writer/email marketing specialist X!) Records all three sessions via zoom.
And offers future email subscribers or customers the recordings. Either as a set you and I can potentially buy at a discount. Or you/we can buy them individually. But every high end one on one coaching client gets all three recording as additional free bonuses worth X. 😎
Your Marketing Creativity Should Continue To Fuel Your Long Term Marketing Possibilities!
But this potential back end income generator can and definitely should go just a little bit further. 😎 Justin could also take notes from each of the three or X number of recorded sessions.
And create a special password protected membership site. And for two or X number of days or weeks. All of his subscribers can login and view all three recordings for a one time payment of just $97 or X number of dollars.
Then after the extremely limited trial period is over. Any subscriber who wishes to consult with Justin for 90 or X number of minutes. They can either make a one time payment of $997 dollars.
Or they can invest an additional $400 or X number of dollars. And get their recorded 90 minute zoom session. But they also get an additional six or X months extension to the password protected membership site. 😀
Obviously he’ll also be offering his subscribers an attractive discount off his current hourly consulting rates. (Before this particular offer expires. 😎
Are you starting to better appreciate “how to” make your current and future email marketing campaigns make your bank account increase?
Are You Finally Ready To Go All In On Strategically Utilizing Your Current And Future Email Marketing Campaigns?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
