Build your email contact list or starve!
As you previously discovered in part one of this series about your email contact list.
Strategically growing and nurturing your VIP opt in email list is simply one of the fastest, surefire ways to increase your online profits bar none.
In part two of this powerful series.
You’re going to discover how the ultimate insiders (so that) means you.
Actually go about strategically building their list, even if they don’t currently have their own products or services to market and promote yet! Is that not interesting?
Why You Should Strategically Build Your List Even If You Don’t Have A Product Or Service Of Your Own To Promote!
If you’re a small to mid size retailer and or service provider, this next strategy works extremely well. For ex; (let’s say) that your a small (but) growing offline local retailer of some kind.
First off, obviously if you’re a retailer you have your products to sell.However, what if you don’t currently have any particular reason(s) to capture your daily paying customers, (and visitors) all important (physical) and or email address.
You should seriously consider doing two things to change that situation immediately.
1.) The next time you have a product that is about to go out of season, like one of your best selling barbecue pits. Create a giant sign in that section that offers an extremely limited time free drawing!
And throw in free charcoal, plus, a grocery store coupon where the Grand prize winner also gets $25 dollars worth of meat to boot! That should cause an avalanche of entrants into your free drawing! Don’t ya think? 😀
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And of course, only one person (and or) couple can win your Grand prize. Everybody else that enters get your valuable second prize.
Which of course will be your postcard telling them how although they didn’t win the first prize,that went to whomever, they still won an extremely valuable second prize. 😀
Invite them to come back to your store by a certain date in order to receive X% off their total purchase.
For ex; 30% off the total of their next purchase, (with no minimum) purchase required. However, if they bring at least one new quest with them whose over 18, and not already an existing customer. Two really cool things automatically happen.
A.) They automatically get up to 50% (or X% off) the total of their entire next purchase! Again (no minimum) purchase required.
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B.) They’ll also get a special discount coupon that entitles them and their guest to receive 50% off the cost of lunch or dinner at a popular local hot spot that serves both of those meals.
This other local restaurant/diner (cash starved) small business owner will gladly cross promote your product or service as well. Proving once again, the powers and benefits of joint ventures!
Because that other local offline business should be more than willing to gain potential new long term customers, plus their referrals and positive testimonials over the years, for pennies on the dollar!
Of course before you can successfully implement a proven strategy like this, it’s crucial that (both) you and your cross promotion/joint venture partners totally understand your customers and clients ‘lifetime customer value‘ calculations, otherwise you risk losing a lot of money and becoming totally frustrated in the process as well.
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2.) The other thing you do is, any time you are about to (either) discontinue an item or do a closeout sale. Allow one (or) if you can afford to,let several of your top (joint venture) JV partners to offer it to their customers via a free drawing and or a raffle.
You get the benefit of list building, plus you’ll offer all the runner ups (which) means everybody else, will get your best market tested follow up postcard offering them the same benefits or some variation of the concept previously discussed.
The point is, by cross promoting/joint venturing with other local offline small business owners and or service providers, you can strategically build your list much faster. And turn your periodic close out sales events into big money makers over time.
Three More Simple Ways To Build Your All Important Email Contact List.
The other reasons to build your email contact list, even though you may be a brand new service provider of some kind, that doesn’t currently have your own product or service to promote yet, is this.
Even though you don’t currently have your own product yet, you can and should contact another up and coming expert that is non directly competitive, but who needs your exact same customer, and arrange to interview them (or they interview you) and record it.
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1.) And offer this series of one -five of these one on one power interviews, in a free educational audio and or video series boot camp training series of some kind. Educational boot camps are extremely profitable and popular.
Your target audience loves to be informed about little known insider secrets! But they must opt in (join) your list in order to get it.
2.) Of course you already know how popular and profitable video educational boot camp series are.
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So why not capitalize of it, by offering up a free one -seven part video boot camp series.
Where you and if need be, six other up and coming respected experts each discuss your specialties in a three -seven minute segment, and every other day, deliver them via your opt in boot camp series.
In your very first email you’ll simply introduce yourself to your subscribers and briefly explain to them what to expect or the next several or X number of days.
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Briefly explain the topics you’ll be covering in depth, thank them and invite them to please leave their questions and comments on your (hopefully) WordPress blog. And sign of and tell them to enjoy the series and prosper!
Of course if your camera shy, simply create an audio series.
3.) You can always make one of your multiple streams of income, (lucrative) one on one power consulting. You simply offer your consulting services on the back end of your free report and or audio or video boot camp series.
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With a nice marketing twist of course! Here’s the twist.
Let’s suppose, your current (one time only), one on one consulting rates are $250 per hour or X. Remember, it’s the concept that’s important here, not the specific numbers!
However, suppose you’re also marketing some type of membership site that you’re an affiliate for. You inform your subscribers that once they join the membership site, and as long as their a paying member, they get 50% (or X%) of your normal consulting fees rate! 😀
This Is Why You Definitely Keep Building Your Long Term Entrepreneurial Skills!
Because you basically want that continual residual income more than a hit & miss hourly consulting fee! Right?
Or if they sign up and pay for, (either) six or twelve months in advance, for your ongoing consulting maintenance plan, they’ll get a discount of either 25% or 45% off respectively.
Hopefully, this has given you more than enough food for thought as to how, and why building your very own email contact list is vitally important.
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