5 Simple Reasons Why Your Email Marketing Campaigns Are Falling Flat!
(And Will Definitely Continue To Do So Until You Correct These Five Incredibly Simple Things!)
So you definitely started your on or offline business, in order to consistently generate profits, did you not?
And any time you can -both- leverage various assets, lower your cost, while maintaining your overall quality, this too is a desirable outcome, is it not? Agreed.
Yet for some odd reasons, you still have no fully embraced, the long term profit generating potential, afforded you, via some battlefield tested email marketing campaigns. Why?
Strategic email marketing, by a far margin, is still, the number one way, both your potential prospect and customers, patients and or clients alike, prefer to receive communications from businesses and or services etc.
So (word to the wise!), get with the program already, will ya?
So Who Else Wants To Discover Five Incredibly Simple Reasons Why Your Current Email Marketing Campaigns Are Constantly Falling Flat!
First and foremost, let’s say you wanted to contact -either- you prospects and or customers, three times, in a seven day period.
And currently, you have a total 2,500 local customers.for now, completely forget about what type of profit seeking business and or service you currently have.
Even if you used experienced tele- marketers to try and phone all of your prospects and or customers. Think of the upfront, out of pocket expenses you would surely incur.
You need X number of business phone lines, correct? You’d also need a separate room and or location, where they could try and call as many numbers per day, as they could, correct?
And in the end, they would have reached some, but not all of your customers and or prospects, correct?
Your Strategic Email Marketing Campaigns Do Far More Than Just Save You Money!
And even if you used fairly inexpensive snail mail post cards,(unfortunately) you’d have to have them re-typeset, three times.
Per each batch of 2,500 (or more!) you mailed. Ouch.And of course, you still have your two-three day turnaround time, before your mail actually arrives.Right?
Enter your low cost, high powered email marketing campaigns.
Kinda of sort of. Meaning, if you continue to make, the following, all too common, email marketing mistakes. Your email marketing campaigns, will most definitely continue to fail.
And you’ll remain hopelessly frustrated and more than likely broke. 😀
Because remember, each additional email message you send, doesn’t cost you a nickel more, when you’re utilizing, a reputable, paid email service provider platform.
Your monthly, quarterly and or yearly cost, only increase, as the size of your list does.
Five Incredibly Email Marketing Mistakes You Have To Fix Asap! (Otherwise You’ll Definitely Keep Losing Money!)
1.) Email marketing mistake # one: First and foremost, (please) do not go to the trouble, of spending money to try and build your opt in email/mobile marketing list.
And then (for whatever reasons), not send either, your pre written, follow up drip campaign messages. And or your not send any periodic,unscheduled’broadcast’ email messages to your subscribers.
Because on average, you and I, lose about 5-10% of our subscribers, to various forms of email marketing attrition. And one of the most common reasons is, your subscribers simply forget about you and I, if they don’t hear from us regularly.
2.) Email marketing mistake # two: Next, rest assured, it’s not just because, (yours truly) has extremely mature eyes! 😀
Try and use font sizes in your email editor, which are at least in the 14-16 range. Certainly you don’t want your text super large. Other than your main power headlines and sub headlines etc.
But try and stay away from the little tiny print, which (definitely!) strains your readers eyes, and causes them to not read your messages.
Which ultimately cost you and I sales.Ouch.
Simple Email Marketing Strategies Are Extremely Low Cost Yet Highly Effective!
3.) Email marketing mistake # three: If you’re not segmenting your list, in some form or fashion. Shame, shame on you. Because doing so, is a proven way, to better target your audiences wants.
And the more you and I cater to their wants, the fatter your bank account will become. Aweber, (my paid email service provider) of choice, has a fairly new platform called ‘Campaigns”, which allows you to strategically segment your subscribers.
Which typically results in higher open rates and much better long term engagement.
Your Email Marketing Strategies Need To Go Beyond Simply Mailing Offers!
4.) Email marketing mistake # four: So here’s really important question for you to answer, and be brutally honest with yourself! Okay?
The way you’re currently utilizing your various email marketing campaigns. Would your subscribers, consider you more of a hunter and or a farmer? Huh?
Meaning; if they perceive (you and I), merely to be hunter, only interested in trying to make your first or next sale.
Then you’re perceived as purely a hunter!Far more interested in your own self gain, than theirs!On the other hand, if they perceive you and I as farmers.
Then then realize, you’re interested in cultivating a rock solid, long term relationship.
Keep Developing Your Entrepreneurial Skills!(Because It Will Definitely Pay Off In The End!)
5.) Email marketing mistake # five: And finally, effective email marketing, is about establishing rock solid trust with your subscribers, right?
So they initially open your/our emails, read them, click on our links and buy our products, services and affiliate products and services.
Over and over again, right? This is your/our ultimate goal, is it not? None of this is likely to happen, if you continually write emails, which are somewhere between 70-90
characters in width. It’s a proven fact, the longer your email message width is, the more your readership drops off.Ouch. So please don’t go there.
Think newspaper columns, (like my Internet marketing), email specialist guru, Shane Farrell (of) IM- Rebels.com fame teaches. Think newspaper columns. Notice how slim and concise they always are?
This is not an accident. Shorter columns, have proven to be far more engaging.
So you can -either- continue to buck and resist, what’s proven to work and continually struggle.
And or, you can embrace these five, incredibly simple tactics. And watch your email marketing campaigns, get dramatically better. The choice is yours!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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