By now it’s really no secret that your PPC (Pay Per Click) ad campaign rates have not only gone back to pre pandemic rates. But on a lot of platforms they’re actually even more expensive, are they not?
Sure some platforms like Facebook were marketing savvy enough to temporarily, drastically lower their rates to both lure new and retain current regulars, right? But clearly those days are over.
Which is ‘why” it’s so darn important you or your major competitors stop underestimating or ignoring altogether the power of networking. because you’re consistently leaving a ton of money on the table.
Money which can and definitely should go basic business building necessities like, state of the art technology, automation, your marketing education, raises or bonuses to strategically attract the best talent you can etc. All of these proven activities can ultimately lead you or your major competitors to long term success, correct? Continue reading