IntroducingThe Mega Power of Using And Cashing In With Joint Ventures!

This Is Why Starting Off Small Can Actually Be Or Quickly Become A Major Advantage!

Just in case it’s not crystal clear just yet entrepreneur. There are most definitely some major advantages to you and I initially starting off small. Especially as it relates to investing in any type of potentially expensive, (not to mention!) downright wasteful spending on traditional advertising or non traditional marketing strategies or tactics.

Here’s an all too common marketing mistake you constantly see newbie offline business owners or service providers make. Without doing any strategic A/B split testing whatsoever.

Someone inside the company or service is persuaded to pay for either six months (or potentially worst yet!) one full year of traditional advertising. For, take your pick. But truth told they literally have no idea at all which main power, “what’s in it for me?” headline actually resonates best with their target audience. Yet here they (or you!) are signing off on a years worth of  outrageously expensive pre paid local billboard ad campaigns.

And even though they receive an incentive bonus discount of 10-15% off the usual 40,000 – $60,000 dollar a month rate. Based on the cost per lead (CPL) results these local campaigns typically produce. They or you are over paying by literally 50-600% per lead or more. It’s time for a proven change. Would you not agree? Continue reading

So What If You Started Strategically Power Networking With The Mega Influencers?

Ladies and gentlemen just in case you’re still not sure. One of the very best ways for you and (and or!) your major competitors to gain some immediate traction in your particular space. And have an immediate positive impact.

And without having to consistently write extremely large checks. It’s to initially come through the door serving your/our target market as often and as strategically possible. So what if you and I started strategically power networking with the major influencers?

How much more positive impact do you think you could systematically help them create? And by extension “how” much more leveraged reach could you and I generate? For literally pennies on the dollar.

They say you/we are the company you keep, correct? So when an extremely well respected six, seven or eight figure earned gives you and I or your major competitors the thumbs up. (Either directly or indirectly.) This systematically adds to your overall credibility as well as your long term visibility portfolio.

And ‘what” aspiring entrepreneur can possibly say no to a potential long term benefit such as that? Continue reading

Wanna Know How To Build Brand Equity When Your Compensation Is Five Percent!

     (And Not The Customary 50% Or More!)

At least some of you are already familiar with internationally recognized Fitness Guru “Tony Little” , correct? To date Tony’s firmly established brand is now modestly valued at a staggering $3 billion dollars.

Mostly due to the initial front end success of his national and later internationally successful -direct response- type of infomercials. Which he and several others, including former heavyweight champion and 1st ballot hall of famer “Big” George Foreman. Who at last count. The outrageously popular grill which bares both his name and image.

Has gone on to gross over one billion dollars in gross sales world wide. You talk about an icon whose mastered the process of how to strategically build brand equity.

Of course both of these iconic brands and others like hip hop star “Curtis Jackson” (aka) “Fifty Cents” have the mega “Billion Dollar Brand Builder” former original “Shark Tank” cast member Kevin Harrington. To thank for at least some of their products massive world wide success. And Tony Little in particular became a much more sophisticated entrepreneur in this process. Continue reading

How About Some Simple Yet Creative Marketing Ideas!

 (Which Definitely Don’t Require You To Be Or Become A So Called Marketing Guru Of Any Kind!)

So given the real choice entrepreneur. Would you rather attempt to keep writing bigger and bigger checks for you paid ad campaigns? or keep attempting to scale your paid ad campaigns while you simultaneously “discover” how to leverage some of your previously untapped creative marketing ideas?

For the record there’s absolutely nothing more or non productive about using paid ad campaigns. But please be aware of some of the all too common potential pitfalls and totally unexpected challenges that await you. Such as your ad campaigns suddenly without any prior notice being temporarily or permanently shutdown.

And if all you’ve done to that point was painstakingly build your social media following on whichever particular platform(s) your ideal prospects constantly hangout on. And both your social media accounts along with paid ad accounts are no longer active. And you’ve haven’t bothered to build your own opt in email address.

The $64,000 dollar burning question is. Where does this leave you? My guess is in a not so good place. Don’t you agree? Continue reading

This Is Why Some Form Of Power Partnerships Will Never Ever Go Out Of Style!

One thing is definitely for sure. There will always be up and coming entrepreneurs of literally all shapes and sizes. Who initially like something, right? Maybe their business or personal credit isn’t too good.

Or maybe hey lack the initial seed capital they need to start building some rock solid brand awareness in their key demographics. Or maybe they are active on two or three of the main social media platforms where their ideal prospects and eventual customers and their referrals constantly hang out.

But truth told their current social media marketing strategies and tactics simply aren’t getting it done. ( I can definitely relate to that one, how about you?)

You add all of this previously untapped opportunity up. And it should lead you to conclude “why” some form of power partnerships will never -ever go out of style. Would you not agree? Continue reading