IntroducingThe Mega Power of Using And Cashing In With Joint Ventures!

Your increase market share strategies blueprint is a must!

As you recall from part one of the previous post; powerful “bounce back” offers should be part of your long range increase market share strategies. In part two of this series, you’re going to focus on three other powerful extensions to the previous strategies covered in part one.

Three More Powerful Ways To Profit From The Increase Market Share Strategies Blueprint…

First of all, previously you considered hiring commissioned only part time sales reps (like) college students or even better yet. Why not hire for one-three days a top notch sales trainer and have them professionally train your sales reps on how to (both) present and handle any potential objections to your offer.

Be sure you record the presentation, that way all of your future sales reps can benefit from the training.

1.) First let’s focus on your part time sales reps, especially if they’re college students trying to earn extra money during the summer months.  Here’s one way your marketing expertise could really help them sell more of your special VIP “bounce back” offer discount coupons.

Get some really cool additional free bonus coupons that you can have your sales reps offer to the prospects right on the spot (providing) they purchase one of the coupons right then and there.

But if for whatever reasons the prospect wants to wait (meaning) if they ask your sales rep to come back or contact they later. Then your reps are instructed to inform them that the bonuses are for their quality decision to go ahead right now!

That’s why you really want to A/B split test by giving half your sales reps free bonuses to offer to their prospects on the spot for purchasing today and giving your remaining sales reps your other free bonuses to offer their customers for purchasing today.

Which means (entrepreneur) you really need some really cool free bonuses to ethically bribe your prospects for buying now! Any serious local non competing cash starved struggling  small business owner and or service provider, can and should be more than willing to supply your sales reps with some really nice new customer discount coupons that your sales reps can offer (bribe) their potential customers to purchase now!

Remember, you’re only asking them to spend $10 or $12 dollars in cash today! So if you bribe them with $75-$150 dollars in free bonus coupons for purchasing today.

This type of guerrilla marketing strategy could make it incredibly hard for them to say clear no to  purchasing today! But even if they do, have your sales reps make it crystal that they forfeit the on the spot free bonus purchase bribe coupons valued at x!

2.) The other way (if you decide) to hire a professional sales trainer for 1-3 days and record their sales presentation for future use. You could allow every potential trainer that answers your sales ad, that you decide not to hire.

Allow them ( if they wish to) to give away (both) your free six month VIP discount coupon “bounce back” offer 9and cool free bonuses) an X dollar value. And they can offer it as some type of free bonus valued at X for their customers and or prospects doing whatever it is they need them to do.

Your Bounce Back offers Can Be Used To Strategically Grow Your Business For Peanuts!

3.) And finally, regarding your special VIP discount coupon “bounce back” offer(s) . You should have no problem finding several local non competing struggling cash starved small business owners and or service providers, who  really need help expertly marketing and growing their  business for pennies on the dollar.

One strategy you could inexpensively test is to allow other non competing small business owners, to use your free special VIP “bounce back” discount coupons (and really cool) free bonuses and let them use their slowest days to make more money!

For ex: take their slowest day (or slowest season) and every customer than spends over X amount of dollars, (inexpensively price test) they can reach into a VIP customers grab bag (on your slowest days) only!

And they can (instantly) win some really cool prizes. These really cool instant prizes could potentially be worth some serious long range positive word of mouth marketing buzz that might lasts for months!

There it is, three more powerful  reasons your special VIP “bounce back” offer discount coupons need to be an integral part of your increase market share strategies blueprint. No matter what your particular niche is. Don’t you agree?

As always, if you got any value out of this  post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills. I’t’s a $97 dollar value and it’s free!

Potential big money in company newsletter ideas.

As recall in part one of this series on strategically turning your company newsletter ideas into a whole lot of money.

There is an absolute ton of ways for you to create (both) short and long term profits (whether) the company newsletter you use to market in is written by you or someone else.

In fact, it doesn’t really matter, provided the newsletter truly adds value to the subscribers. Which brings up another very important point. A basic  one, but never the less, it needs to be stressed over and over again.

Your Company Newsletter Ideas Will Ultimately Belly Flop If It’s Just A Glorified Pitch Fest!

Ladies & Gentleman, nothing  will turn off your potential customers and clients more than any type of (so called) newsletter and or association, that is 85%-95% sales pitch and 5%-15%  helpful content.

In other words, make sure if you’re attempting to joint venture with any other vendor, that their newsletter contains at least 80% relevant,useful helpful content as opposed to simply a glorified sales tool that does nothing more proposition the subscribers.

Let’s talk about five more major benefits of newsletter publishing.(Whether it’s your company newsletter or not.)

Of course it  goes without saying, that if its your newsletter, you ultimately  have way more control.

1.) Major benefit # one: Here is your first major benefit of having a loyal subscriber to  (either) your own person in house company newsletter or your opt in email list.

You can always send them special VIP promotions and or time sensitive coupon offers etc.Plus, your top JV partners best offers as well, for a fraction of the traditional costs.

2.) Major benefit # two: You can send periodic updates or special  alerts to announce  special ‘closed to the general public’ workshops (or) if your a retailer, why not inexpensively test offering special subscriber only after hours sales.

If your normally closed on Saturdays after 6pm. Why not announce on every third Saturday of the month, a special after hours sale where subscribers only!

And their special three new non subscriber guest limit. And the hours are 6:01 to 9:00 pm. Give each new guest a special 20% off their total purchase, ( no minimum purchase required) good for the next six months.

And track to see how many of these temporary customers convert into long term repeat customers, that stick around for years and years to come.

Plus, you could serve food and other refreshments and offer anybody that posts a positive comment on their Facebook page (provided) their active on social media., an additional 10% off for a grand total of 30% off.

Again, no minimum purchase required. Video tape some of your happy after hour shoppers and add the footage to (both)  your blog and Facebook fan page. This  way, new potential customers that visit your blog, will see the video footage and want in on the fun!

Translated: they’ll want to know how they can participate in your after hour sales!

You Should Be Strategically Testing Various Offers In Your Outgoing Newsletter …. (To Discover Which Vendors Should Seriously Consider Buying Ads In Your Publication.)

3.) Major benefit  three: You can also use your newsletter to proactively (and inexpensively) test various offers to your list.

For ex; suppose that you currently have 100 offline newsletter subscribers, of course your actual number of subscribers is irrelevant here, you could inexpensively testing four separate offers from (if need be) four separate local offline JV partners (trying) to determine which if any offer, produces the most response.

Play it out, 25 of your subscribers will get a specific type of relevant offer that your JV partners offer. Take the top two offers and now you know which type of industries to solicit in the future (for both) paid advertising and potential JV arrangements!

4.) Major benefit  four: Piggybacking off strategy # three: If you inexpensively test an offer to your list and you get an above average response.

Now  you could approach that vendor with the following JV arrangement. You’ll periodically run their  best market tested offer in your paid ad section for free, in exchange for 25-50% of  their first sale profits!

Now they can market to your ever growing list with little or  no upfront cost. And you in turn will approach them with the following potential JV offer.

For every business (and or) service provider that they personally introduce you to, and you successfully negotiate some type of JV arrangement with, you’ll lower your JV commission percentage by an additional 10%.

Which means, if you start out at  a 50% JV profit share percentage. After their fifth successful referral, they get to start banking 100% of (both) the front and back end of their arrangement with you!

Think about it, your top JV partners can quickly get to 100% profits, simply by flapping their lips and introducing your business, product or service to their immediate inner circle of most influential business owner associates!

5.) Major benefit  five: You could also showcase one of your top JV partners businesses each month by  simply including their best mark tested fliers (and or) index cards inside your outgoing monthly offline newsletter.

You’ll include for free their best market tested flier inside your offline newsletter, in exchange for them approaching a local charity that they consistently do business with and negotiate an arrangement where the charity offers every donor that makes a second level donation.

Will receive your free three month trial subscription valued at X! The charity gets more B level donors, and they’ll mention it to their fellow charity  heads, plus you’ll get additional free exposure to potential to long term repeat customers and clients for a fraction of the traditional cost!

And the best part is, you’ll be doing this right under your major competitors noses!Furthermore, let’s be clear here.

None of this will happen overnight. Nor will it simply fall into place on your very first try. No way!

But without a doubt, you can strategically turn your company newsletter ideas into a lot of money, for a fraction of the traditional cost.No mater what your particular niche is.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills.

It’s a $97 dollar value and it’s free!

Are you putting your company newsletter ideas to work?

How often have you turned your totally excellent company newsletter ideas into money?

Seriously,does your company (or) do you as a savvy small business owner and service provider, proactively use  your own high powered specialty based newsletter?

In order to not only capture (and or) attract new leads, but to convert them (over time) of course into long term  customers and clients.

And a high powered niche market newsletter can help you accomplish that for a fraction of the traditional cost. Continue reading

Are you enjoying the profitable benefits of joint ventures?

   (And If You’re Not Using Them You’re Losing Money! And Lots Of It!)

If your business hasn’t yet experienced (first hand) the incredibly profitable benefits of joint ventures.

You my friend are not only missing the boat, but you’re leaving a ton of un-mined gold on the table as well.

And sooner or later, at least some of your major competitors, will eagerly swoop in and fill a avoid, which definitely should have bee filled, with your extremely valuable products and or services. Continue reading

Are you maximizing your direct sales tips?

Is it really any secret that the businesses large and small that really do well (over time) learn to master proven direct sales tips? Your business is no exception.

However, let’s be extremely clear here. You simply cannot afford to continue to wing it. You’ve got to get a practical workable (short & long) term marketing plan in place.

Or else you’ll constantly be at the mercy of  your customers, employees and or a temporary down turn in the economy etc.

You also have to begin slowly incorporating the low hanging fruit marketing strategies first. And after you’ve had the opportunity to inexpensively test and more importantly (track) your results.

Then you can go about deciding which strategies to continue and which to discontinue altogether.

Introducing Seven Incredibly Simple Direct Sales Tips That Will Increase Your Profits By At Least 25% Or More In The Next Six Months Or Less!

Obviously some of these direct sales tips are going to have to be inexpensively tested (tracked) and  modified in order to be applicable to your  particular business, product or service.

And unless your particular niche doesn’t rely on paying customers, lead generation tactics, proven referral generating strategies and or inexpensive testing of main power headlines etc.

Then these seven battlefield tested  marketing techniques are easily adaptable to any business, product or service -including yours.

1.) Proven direct sales tip # one:   This first example might apply to any on or offline newsletter publisher that sells three month and or discounted annual subscriptions. Especially a brand  new start up newsletter publisher that really isn’t established yet.

The first mega proven direct sales tip you can use to increase your newsletters long term profits by at least 25% in the next six months or less, is by including at least two free complimentary three month trial subscriptions that your paying customers/clients can give away to one of their friends and or valued associates.

Of course don’t forget  that you can and should give away free three month trial subscriptions that you offer as a secondary gift to everyone that enters your free drawing to win a free 12 month subscription, with other free bonuses of course.

Also along those same lines, you can and should allow other cash starved entrepreneurs to give away your free three month trial subscriptions (and or memberships of some kind) to their valued customer base as a special free bonuses for:

A.) Supplying them with long term bank account filling testimonials of some kind. That they can use from now on.

B.) They can use it as a free upsell bonus to get their customers to upgrade and spend a little bit more money. When they run the numbers they may discover that 10-40% of their customer base (or more) is extremely open to this type of proven long term marketing strategy.

C.) Of course their business, product or service could probably use those all important referrals as well. So why not let them give away your free three month trial subscriptions to every customer and or client that refers any new customers.

Because keep in mine, every one of those potential customers, whether they upgrade to a  full fledged paying customer or not. You still have them as part of your on or offline database. Power list building 101.

2.) Proven direct sales tip # two: This next direct sales tip is for an outside service and or tech reps that go directly to peoples home and or place of businesses in order to provide ongoing service for them.

This type of setting offers enormous untapped profit potential. For ex; let’s take your local outside service cable tech.

Once they satisfactorily complete the task at hand. This is the perfect untapped sales opportunity for the tech rep to offer an  (upsell)  type of VIP customer discount premium service that the customer doesn’t currently have.

3.) Proven direct sales  tip # three: Another incredibly powerful untapped potentially profitable direct sales marketing opportunity, is with the airline industry.

Think about this for just a second. As an airplane is preparing to land,the Captain comes on the PA system and announces to the crew (meaning) the stewardess to please prepare for landing.

And the stewardess ask that you “please” return your seats to the upright position. And then (the good ones anyway) begin offer connecting flight gate information etc.

Why not ask any passenger that’s remaining local to please press their overhead light and have the stewardess come around and offer two things:

1.) A special index size card that has the airlines lead capture page where the passengers  go to and opt in in order to receive special VIP 24 hour advanced notice flight cancellations!

This way they can receive huge last minute discounts on various flights to practically any destination within the country.

2.) They’ll also start systematically surveying their customers and ethically bribing them to do so, in order to discover what their top ten local offline products and service needs are and start lucrative joint ventures with vendors, by passing out special new customer only special discount cards and  coupons for them to use at some point locally, after they exit the plane.

Start Strategically Taking Advantage Of Other Businesses Under Utilized Sales Opportunities!

4.) Proven direct sales tips # four: Any time you mail out any type of physical catalog or workbook of some kind. Start inexpensively strategically testing various offers by including some type of one page 8.5 x 11 single sided sales page insert from one of your top JV partners.

Offer some product or service that’s being closed out to the general public. As long as the discounts are reasonable and the product or service is  relevant to their main purchase. You’ve probably just discovered another underutilized income  stream.

5.) Proven direct sales tip # five: Next, you can and should see how your products or services (and or) a  bundle of several other local entrepreneurs products  and services can be creatively bundled together in order to create a higher perceived value of X, and  let local  charities offer them to their top scale donors as powerful free bonuses.

You not only get to keep 100%  of any additional long term profits as a result of the customers upgrading to long term repeat customers, but you get the benefits of all their future referrals and their bank account filling testimonials as well.

6.) Proven direct sales tip # six: This one is more of a powerful long term joint venture type marketing situation, but it deserves mentioning.

Suppose you run a fairly successful mid sized local auto mechanic repair shop. Why not find a few local car garage parking/rental space companies.

And approach the owner about giving every employee of the parking garage staff a special lifetime discount card of X% off their car repairs in exchange for you being able to give away X number of discount repair cards to the first X number of people that pay their weekly or monthly garage rental bills.

7.) Proven direct sales tip # seven: This last strategy really has the potential to make a local night club owner lots of cash for a very long time.

Every time they experience maximum capacity (and  simply) as both a safety issue and legal concerns.

Instead of just begrudgingly turning people  away! Why not post a few of your best customer service type employees on the  door and pass out really nice womens earrings and bracelets that you get (at cost) from your local joint venture partner jeweler.

Because remember, long after that night, those ladies will be asked where they got that bracelet and or those earrings. And when they mention some specific night club. Where do you think all the other ladies will wish to be from now on? Yep!

Where there they are in a nutshell cadets. Seven incredibly simple direct sales tips.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you  master your effective communication in marketing skills.

It’s a $97 dollar value and  it’s free!