IntroducingThe Mega Power of Using And Cashing In With Joint Ventures!

How to sell advertising space.

    (Even In Today’s Sagging Economy!)

Who else would like to know step by step how to sell advertising for little or no money up front and still increase (both) the short and long term profits for your small business and or service?

Let’s face it, when the economy is sagging, consumers tend to tighten their belts and spend less,agreed?

Which also means (typically) cash strapped small business and or service (will either) need to spend more upfront in order to attract those new first time customers or getting creative and become more effective with your marketing strategies.

However, by the same token, did not the great stock investor Sir John Templeton point out; in order to get the best bargains, when it comes to strategic (long term) stock investing, It’s always best to look for your best stock value bargains, where the pessimism is highest.

Or as he put it, to look to where the outlook is bleakest. For sure.

And while that (may ) or may not be sage advice for bargain seeking stock investors, what the heck does that have to do with successfully growing your cash starved small business and or service, for pennies on the dollar? Continue reading

How to interview experts and make money doing it!

   (Introducing The Little Known And Rarely Revealed Secret To Earning Money And Building  Bank Account  Building Credibility Just By Interviewing An Expert!)

Would you have a problem with discovering how the ultimate insiders (finally reveal) how to interview experts for free and still make money? Is that not an interesting topic?

And have you noticed how the ratings for (both) local or national TV or radio programs (practically always) seem to invariably spike upwards, whenever an expert and or local respected authority of a particular subject gets interviewed?

Which means people in general (and your) ideal prospects in particular, absolutely love listening to (via) radio and or watching on TV, respected authorities and or acknowledged experts.

With that said, the question bears asking, why haven’t you added this low cost high powered  mega proven (long term) bank account filling marketing to your marketing arsenal?

How To Interview Experts For Free And Still Make Money!

(Five Extremely Powerful And Profitable Reasons Why You Should Be Effectively Leveraging This Low Cost High powered Marketing Strategy!)

Ladies & Gentlemen, you often hear the term leverage (and or) marketing leverage thrown about here and there. And certainly the term has been used pretty extensively throughout this blog, but if ever there was a time when it really applied, it’s regarding this particular post.

So (please) pay close attention, and you will discover five incredibly powerful reasons (and strategies), they will help you out promote your major big buck competitors and provide up to a whopping 50% more value to your market place.

For a fraction of the traditional costs.

First of all, think about your own life (to this point) and whatever it is that you currently do (no matter) how trivial or insignificant you may think it is.

Whatever skill or talent that has brought you some type of notoriety to this point in your life, that you can be labeled an expert (or highly) skilled and knowledgeable, because of it.

Think about all the continuous effort that you’ve put into it. All the combined sacrificing in order to master it and or become highly skilled at it. Now think about the various recognized local experts in your offline community and or within your particular industry and or specialty niche.

Remember, these recognized experts do not have to be professionals (like) local chiropractors or Doctors or CPA’s etc. But whoever they are, these men & women have gone the extra mile in order to hone their particular skills, just like you have.

And as a result, they’ve earned the status of expert and or respected authority. Which means (on some level) they have an extremely loyal (and sometimes) large following and or circle of influence.

And you 9especially) if you’re just starting out, can really leverage their expert status by securing (either) a single and or series of free 30-60 minute interviews (for free) and still make money for years and years to come.

But first, let’s breifly layout five incredibly powerful benefits to interviewing experts for free.

1.) Benefit # one: Whenever you interview a local expert (especially) one that’s authored a book or several books or regularly appears on local (or national) TV or radio programs, or their featured in local or national publications (such as) the Wall St. Journal and or Newsweek etc.

They obviously already have an established following, which means you can easily tap into an existing group of pro supporters. Which also means, instead of you trying to build credibility one potential prospect at a time, you came to so with a semi pre qualified group.

This one advantage alone can literally shaves years off your credibility establishing curve.

2.) Benefit # two: Your next (super huge) advantage, instead of trying to convince a complete stranger, instead you’re prospecting a group that’s already favorably pre- disposed to your recognized authority, so part of the trust that your expert has established with them partly transfers to you, because you’re interviewing them.

So unlike your major competitors, that are burning through tons of capital on expensive traditional ads, in order to zero in on the ideal prospect, you already have, been securing interviews.

3.) Benefit # three: You’re also very subtly positioning yourself as an expert as well. Think about it, if your the man or woman asking internationally known and mega Superstar “Tony Robbins” the questions.

Doesn’t that mean (even if) your not currently a household name yet,you obviously have some value. You bet. And the exact same principles apply to interviewing recognized local expert authorities as well.

Only not to the same degree.

4.)  Benefit # four: And the people that follow the local or nationally recognized expert, are already extremely interested in this particular subject matter and or industry.

Which means, as long as your interviewing process provides meaningful value, they’ll most certainly be interested not only now, but in your future input as well.

5.) Benefit # five: And last but certainly not least. You can effectively monetize those interviews in at least three incredibly simple ways.

A.) You could of course offer a part of it (or) the entire entire series for free as part of an effective lead generating strategy. Record the podcast with a free service such as Free conference calls dot com.

B.) Or you conduct a series of recordable interviews, where you strategically offer the first one in the series free, in order to lead generate and sell the remaining ones for a discount of course. Or else if you wanted to really turbo boost your profits you could?…..Hmm?

C.) Or you could offer the entire interview series as a powerful free bonus gift valed at X, in exchange for specific bank account filling testimonials, describing at least one major benefit they received as a direct result of one of your products or sercices.

And that my friend, is how to interview experts for free and still make thousands of dollars, for years and years to come.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you increase your long term profits by at least 25% in the next six months or less!

And help you master your effective communication in marketing skills. It’s a $97 dollar value and it’s free!

Your increase market share strategies blueprint is a must!

As you recall from part one of the previous post; powerful “bounce back” offers should be part of your long range increase market share strategies. In part two of this series, you’re going to focus on three other powerful extensions to the previous strategies covered in part one.

Three More Powerful Ways To Profit From The Increase Market Share Strategies Blueprint…

First of all, previously you considered hiring commissioned only part time sales reps (like) college students or even better yet. Why not hire for one-three days a top notch sales trainer and have them professionally train your sales reps on how to (both) present and handle any potential objections to your offer.

Be sure you record the presentation, that way all of your future sales reps can benefit from the training.

1.) First let’s focus on your part time sales reps, especially if they’re college students trying to earn extra money during the summer months.  Here’s one way your marketing expertise could really help them sell more of your special VIP “bounce back” offer discount coupons.

Get some really cool additional free bonus coupons that you can have your sales reps offer to the prospects right on the spot (providing) they purchase one of the coupons right then and there.

But if for whatever reasons the prospect wants to wait (meaning) if they ask your sales rep to come back or contact they later. Then your reps are instructed to inform them that the bonuses are for their quality decision to go ahead right now!

That’s why you really want to A/B split test by giving half your sales reps free bonuses to offer to their prospects on the spot for purchasing today and giving your remaining sales reps your other free bonuses to offer their customers for purchasing today.

Which means (entrepreneur) you really need some really cool free bonuses to ethically bribe your prospects for buying now! Any serious local non competing cash starved struggling  small business owner and or service provider, can and should be more than willing to supply your sales reps with some really nice new customer discount coupons that your sales reps can offer (bribe) their potential customers to purchase now!

Remember, you’re only asking them to spend $10 or $12 dollars in cash today! So if you bribe them with $75-$150 dollars in free bonus coupons for purchasing today.

This type of guerrilla marketing strategy could make it incredibly hard for them to say clear no to  purchasing today! But even if they do, have your sales reps make it crystal that they forfeit the on the spot free bonus purchase bribe coupons valued at x!

2.) The other way (if you decide) to hire a professional sales trainer for 1-3 days and record their sales presentation for future use. You could allow every potential trainer that answers your sales ad, that you decide not to hire.

Allow them ( if they wish to) to give away (both) your free six month VIP discount coupon “bounce back” offer 9and cool free bonuses) an X dollar value. And they can offer it as some type of free bonus valued at X for their customers and or prospects doing whatever it is they need them to do.

Your Bounce Back offers Can Be Used To Strategically Grow Your Business For Peanuts!

3.) And finally, regarding your special VIP discount coupon “bounce back” offer(s) . You should have no problem finding several local non competing struggling cash starved small business owners and or service providers, who  really need help expertly marketing and growing their  business for pennies on the dollar.

One strategy you could inexpensively test is to allow other non competing small business owners, to use your free special VIP “bounce back” discount coupons (and really cool) free bonuses and let them use their slowest days to make more money!

For ex: take their slowest day (or slowest season) and every customer than spends over X amount of dollars, (inexpensively price test) they can reach into a VIP customers grab bag (on your slowest days) only!

And they can (instantly) win some really cool prizes. These really cool instant prizes could potentially be worth some serious long range positive word of mouth marketing buzz that might lasts for months!

There it is, three more powerful  reasons your special VIP “bounce back” offer discount coupons need to be an integral part of your increase market share strategies blueprint. No matter what your particular niche is. Don’t you agree?

As always, if you got any value out of this  post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills. I’t’s a $97 dollar value and it’s free!

Potential big money in company newsletter ideas.

As recall in part one of this series on strategically turning your company newsletter ideas into a whole lot of money.

There is an absolute ton of ways for you to create (both) short and long term profits (whether) the company newsletter you use to market in is written by you or someone else.

In fact, it doesn’t really matter, provided the newsletter truly adds value to the subscribers. Which brings up another very important point. A basic  one, but never the less, it needs to be stressed over and over again.

Your Company Newsletter Ideas Will Ultimately Belly Flop If It’s Just A Glorified Pitch Fest!

Ladies & Gentleman, nothing  will turn off your potential customers and clients more than any type of (so called) newsletter and or association, that is 85%-95% sales pitch and 5%-15%  helpful content.

In other words, make sure if you’re attempting to joint venture with any other vendor, that their newsletter contains at least 80% relevant,useful helpful content as opposed to simply a glorified sales tool that does nothing more proposition the subscribers.

Let’s talk about five more major benefits of newsletter publishing.(Whether it’s your company newsletter or not.)

Of course it  goes without saying, that if its your newsletter, you ultimately  have way more control.

1.) Major benefit # one: Here is your first major benefit of having a loyal subscriber to  (either) your own person in house company newsletter or your opt in email list.

You can always send them special VIP promotions and or time sensitive coupon offers etc.Plus, your top JV partners best offers as well, for a fraction of the traditional costs.

2.) Major benefit # two: You can send periodic updates or special  alerts to announce  special ‘closed to the general public’ workshops (or) if your a retailer, why not inexpensively test offering special subscriber only after hours sales.

If your normally closed on Saturdays after 6pm. Why not announce on every third Saturday of the month, a special after hours sale where subscribers only!

And their special three new non subscriber guest limit. And the hours are 6:01 to 9:00 pm. Give each new guest a special 20% off their total purchase, ( no minimum purchase required) good for the next six months.

And track to see how many of these temporary customers convert into long term repeat customers, that stick around for years and years to come.

Plus, you could serve food and other refreshments and offer anybody that posts a positive comment on their Facebook page (provided) their active on social media., an additional 10% off for a grand total of 30% off.

Again, no minimum purchase required. Video tape some of your happy after hour shoppers and add the footage to (both)  your blog and Facebook fan page. This  way, new potential customers that visit your blog, will see the video footage and want in on the fun!

Translated: they’ll want to know how they can participate in your after hour sales!

You Should Be Strategically Testing Various Offers In Your Outgoing Newsletter …. (To Discover Which Vendors Should Seriously Consider Buying Ads In Your Publication.)

3.) Major benefit  three: You can also use your newsletter to proactively (and inexpensively) test various offers to your list.

For ex; suppose that you currently have 100 offline newsletter subscribers, of course your actual number of subscribers is irrelevant here, you could inexpensively testing four separate offers from (if need be) four separate local offline JV partners (trying) to determine which if any offer, produces the most response.

Play it out, 25 of your subscribers will get a specific type of relevant offer that your JV partners offer. Take the top two offers and now you know which type of industries to solicit in the future (for both) paid advertising and potential JV arrangements!

4.) Major benefit  four: Piggybacking off strategy # three: If you inexpensively test an offer to your list and you get an above average response.

Now  you could approach that vendor with the following JV arrangement. You’ll periodically run their  best market tested offer in your paid ad section for free, in exchange for 25-50% of  their first sale profits!

Now they can market to your ever growing list with little or  no upfront cost. And you in turn will approach them with the following potential JV offer.

For every business (and or) service provider that they personally introduce you to, and you successfully negotiate some type of JV arrangement with, you’ll lower your JV commission percentage by an additional 10%.

Which means, if you start out at  a 50% JV profit share percentage. After their fifth successful referral, they get to start banking 100% of (both) the front and back end of their arrangement with you!

Think about it, your top JV partners can quickly get to 100% profits, simply by flapping their lips and introducing your business, product or service to their immediate inner circle of most influential business owner associates!

5.) Major benefit  five: You could also showcase one of your top JV partners businesses each month by  simply including their best mark tested fliers (and or) index cards inside your outgoing monthly offline newsletter.

You’ll include for free their best market tested flier inside your offline newsletter, in exchange for them approaching a local charity that they consistently do business with and negotiate an arrangement where the charity offers every donor that makes a second level donation.

Will receive your free three month trial subscription valued at X! The charity gets more B level donors, and they’ll mention it to their fellow charity  heads, plus you’ll get additional free exposure to potential to long term repeat customers and clients for a fraction of the traditional cost!

And the best part is, you’ll be doing this right under your major competitors noses!Furthermore, let’s be clear here.

None of this will happen overnight. Nor will it simply fall into place on your very first try. No way!

But without a doubt, you can strategically turn your company newsletter ideas into a lot of money, for a fraction of the traditional cost.No mater what your particular niche is.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills.

It’s a $97 dollar value and it’s free!

Are you putting your company newsletter ideas to work?

How often have you turned your totally excellent company newsletter ideas into money?

Seriously,does your company (or) do you as a savvy small business owner and service provider, proactively use  your own high powered specialty based newsletter?

In order to not only capture (and or) attract new leads, but to convert them (over time) of course into long term  customers and clients.

And a high powered niche market newsletter can help you accomplish that for a fraction of the traditional cost. Continue reading