IntroducingThe Mega Power of Using And Cashing In With Joint Ventures!

16Feb 2013
Looking for a business partner.

Want to know the three main things you look for, when your looking for a business partner?

   (Otherwise You Can Easily Get Side Tracked And Waste Extremely Valuable Time!)

So if you go looking for a business partner, what exactly is the criterion you use to separate the wheat from the chafe?

And more importantly, what exactly do you expect (both) short and long term from this all important potential joint venture partner.

Why Looking For A Business Partner To Help You Grow Your Business Is So Darn Crucial! (To Your Long Term Success!)

Of course your already with these term you hear all over the place, right? That being “joint venture partners (aka) JV partners.

Not to overly hype this rather trite term (and it’s true meaning and implications to your business), but it is as crucial and key to your long term success as any software program, successful (on or offline) ad campaign and or any professional relationship that you might have with any banker!

Yep! Understanding and properly implementing this key marketing strategy, is just that important. The main reason being, because of the tremendous leverage, it  allows you to tap into.

For ex: let’s suppose that your business (no matter) what size it currently is, constantly looks for inexpensive creative ways to leverage the enormous (low cost, high powered leverage) of social media in general and twitter specifically.

Suppose some of your key JV partners were to simply spread the word about your business, product or service by tweeting about it on tweeter.

Depending on (both) the size and responsiveness of their individual followers, this one simple strategy could significantly increase the traffic to (either) your blog and or special lead capture page offer,correct?

You got that right! Simply by them pushing a button, kaboom! An extra 40-75% more daily traffic, that you didn’t pay one thin dime for!

So take a look at the Jing screen capture below, of how one of my JV partners, recently helped yours truly get an extra 25% more daily eyeballs to my blog! Simply be-tweeting a recent blog post I had done about what he shared with me about proven SEO (Search Engine Optimization) fundamentals.

 

Looking for a business partner.

The three things to look for when your looking for a business partner!

 

Five Things To Consider When You Go Looking For A Business Partner!

okay, since you realize that you definitely need to have JV partners. Let’s quickly point out five things you should take into serious consideration, whenever you go looking for a business partner.

Five tell, tell signs, if you will that will (not only) help you spot really good (long term) potential JV partners, but how to avoid the  not so good ones as well.

But first, consider this train of thought. Have you ever met someone at a social function of some kind, like maybe your local Chamber of commerce meeting and or at a live industry conference of some kind etc.

Or maybe it was even at a real social event, like maybe at the last Super Bowl Sunday get together that you attended and or hosted.

Anyway, you meet someone their, and in 30 minutes or less, it’s obvious you two are kindred spirits, as it relates your approach to business.

And it’s obvious you two should (not only) be working together in some mutually beneficial capacity, but your respective networks should be properly exposed to each others ideas, enthusiasm and leadership qualities as well.

And of course the flip side is also true as well, (meaning) you can typically spot the not so good potential business partners, within the first 30-60 minutes of their conversation as well. And it’s these (rotten apples) that you definitely want to avoid.

With that said; let’s quickly run through a simple five point check list, that will help you identify, your potential JV partners.

Of course this is by no means intended to be a complete list, just a very good starting point.’

1.) Any time you spot a potential (or current) vendor that you personally like their approach to business and their extremely trustworthy and organized!

You’re sitting on a potential goldmine! Because they can most certainly guide you to a ton of other like minded dedicated small business owners and or service providers, that think just like you!

And their contacts could (literally) shave years off your (initial contact) curve!

2.) Any time you come across a vendor (small business ) owner and or service provider, that has a product or service that you know for a fact would be a perfect follow (back end) product or service for your valued customer/client base and you and this particular vendor have had (or currently) have a solid professional relationship.

The two of you have to explore networking (joint venturing) in some type of capacity, because, you assets each of you can strategically tap into! Literally for peanuts!

 The Right JV Partners Can And Will Dramatically Decrease Your Upfront Out Of Pocket Costs!

3.) If you spot a vendor that is consistently growing (perhaps) they’ve opened two more new locations (in the ) general area, within the last five years, and (again) you both are non competitive to each other, yet (at some point) in the the buying process, you both need the same customer.

My friend, part of the reason for their rapid expansion may be due to their extremely good relationship with their local banker(s!)

In which case, they may be able to personally introduce and or vouch for your company’s ability to expand, by you vendors banker extending you a temporary and or new (short term ) line of credit, with extremely flexible terms!

Because of your personal and professional relationship with the bankers client! That being the vendor!

4.) This next one is huge, so pay close attention here.

Sadly, tons of new (and even) fairly established businesses, may not be able to completely ride out the nagging recession! And may have  to do one of two things:

 A.) Either drastically reduce the size of their support staff, outside sales reps and or inside telephone support staff or just plan let some key valued accounts go etc.

B.) Or close their doors for good!

Not very good choices! However, if your there to help pick up some key accounts, or absorb some key sales staff until the business can get back on it’s feet or extend some key sales staff and or support staff etc.

Until they make it back, both your businesses can grow even faster, for a fraction of the traditional cost!

5.) And finally.. Any time you notice that one of your key vendors have under utilized assets, such as a strategically located warehouse, that currently have empty or unused newspaper and or local radio credits etc.

You’ve got the potential of an insanely profitable (long term) joint venture arrangement!

This short list, is just the tip o the iceberg, when it comes to what you should seriously consider, whenever you go looking for a business partner!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

06Jan 2013
Partnership marketing.

Are you ready to implement a proven partnership marketing program.

How much real effort or thought have you given (lately), to strategically instituting some type of partnership marketing program.

The benefits are many, but one of the main benefits is.

You get to leverage (long term) the enormous effort, and costs it takes to create that all important first time customer or client.

Do you have one of those local convenient stores within a few blocks of where you live? Or perhaps you or someone you know,currently owns one.

They can provide some excellent food for thought. And demonstrate how a local offline small business owner (such as yourself), can relatively inexpensively leverage the enormous profit potential of the Internet, without being an Internet marketing expert of any kind. Continue reading

29Nov 2012

Joint venture benefits.

Who else is ready for some serious joint venture benefits?

  (You Really Don’t Have To Spend A Fortune In Order To Generate New Customers!)

As you recall from Part One of this powerful series about really maximizing your joint venture benefits.

Old Jerry found a (simple low cost) proven way to not only increase his sales, but because he was driven by desperation, he sought out and eventually discovered a powerful and extremely effective way ( a proven marketing template if you will) to systematically improve his sales.

And let’s not forget that the fairly unknown detergent company also found an effective low cost way to strategically acquire new long term customers for a fraction of the traditional their costs as well!

Three More Money Making Case Studies! (Courtesy Of Joint Venture Benefits!)

The net results is; all three parties-meaning :

1.) The consumers either saved money initially when they redeemed the coupon for a free 3 lb sample box of detergent for agreeing to watch a 60 – 90 minute sales demonstration/ presentation.

Some of whom (in this case 30%) also purchased a vacuum cleaner as well!

2.) The JV (joint venture) partner actually got two long term benefits for the price of one!

They not only built a highly responsive future prospect/customer list, but a certain percentage

of those first time users eventually went and bought the product and became ongoing users as

a result of being exposed to it via the original free 3 lb sample!

And finally…

3.) Let’s not forget old Jerry, because he did okay too! As you recall not only did he become the number one sales rep in his district, then the county, and later on the state, but he also ultimately became his companies number one National sales rep.

Then he got promoted (of course) to a National Sales trainer position!

Which meant his personal passive income really exploded when he expanded it by becoming an

International Best selling Author, how to instructional tape programs soon followed and Master Sales Training workshops etc!

And before long other companies and services picked up on these exact same proven marketing concepts and

( fast forward to) here we are today, marketing businesses, products and services via blogs etc!

So The $64,000. Dollar Question Bears Asking…. What (If Anything) Does This Have To

Do With You?

The following examples are for illustration purposes only; but if you’re paying attention at all. Hopefully you can see the overall (mega viral marketing potential) here and how you ( and yours truly) might be able to cash in big time!

Are you ready?

Watch How Seven Separate Companies Enjoy The Joint Venture Benefits!

Let’s take a look at how seven separate, cash starved, struggling small business owners (like you) might strategically go about using low cost high powered joint ventures to dramatically lower their traditional marketing costs (by as much as 50%) or more and simultaneously increase their bottom line profits by a bare bones minimum of 25% in the next 90 days or less!

Is that not interesting?

(FYI: for these specific examples the term small business owner is simply defined as having  a total of 50 employees or less.)

Here are the seven sample case study industries:

1.) Your local Mom & Pop printing business; they’re constantly looking for a proven

low cost way to acquire new long term customers for less!

2.) A small local or regional Penny Saver publication that’s constantly in search of new and repeat advertisers! ( For both display and classified ads by the way.)

3.) Any outside sales rep that either has a company or they set their own appointments via  cold calling prospects first and then go to see them in person.

4.) Your local Real Estate (small business investment) club, because they are constantly looking for new paying members, paid advertisers for both their on & offline newsletters and members to attend their annual workshops and conferences, as well as constantly refer new members!

5.) Your local and regional Women in Business groups ( this particular category is currently exploding by the way) and they have the same basic needs as outlined in # four above.

6.) Any small local or regional company that  sells to offline small business owners (via tele marketing) various products and services like accounting, tax preparations, asset management services etc.

They constantly need proven ways to set appointments and generate new customers or upsell current customers and or clients new products and or services, for little or no additional upfront costs.

7.) Small  local offline Tax Preparation services that offer small business owners various products and services both before,during and major after tax season.

What’s the main thing that all these companies have in common? They constantly need to generate more business for less upfront cost! Joint venture benefits  to the rescue!

Look For Simple Ways To Be More Of Service To Your Particular Market Place And You’ve Just Found The Long Term Key To The Profit Vault…

So here is one incredibly simple way that one small business “cash flow generating” marketing specialist (namely -yours truly) may be able to help them and you!

And everybody will win as well.

By the way, yours truly just happens to have an extremely powerful free ‘how to’ lead generating nine page special report, available to help you out. Oh how convenient.

What if these seven companies (or you)  used the free report on (powerful back end marketing) in various ways to set more first customer appointments or as a free low cost upsell in order to induce new and existing customers and clients to pre pay for special classified and display ad specials.

Or to give to their first time visitors for attending offline one day workshops (conferences) or for attending big buck 3-5 day annual conferences etc.

Or a tele marketing firm could offer to it to any potential new prospects that agree to setting an appointment! Obviously the more appointments that their outside reps go on, the more sales they will eventually close!

Plus; any companies that travel the country putting on those ‘how to make quick money from home” conferences, they can earn money with the report in one of three ways.

1.) They can offer the report as part of a free digital upsell bonus, packaged with some other free ‘how to’ info goodies (valued at X.)

And give them to everyone that purchases any of the products that their marketing at their live conferences.

2.) They could sell the report outright as part of their back room sales or online and (as long they agree (in writing) to) strategically mass marketing it; they could keep 100% of the upfront gross profits!

(Note:This one particular proven marketing  concept is huge!) Here’s where to get your free report on powerful back end marketing.)

They can also use it as one of the many secondary gifts as part of their free drawings and start building an incredibly profitable and highly targeted long term follow up prospect list!

3.) They could also use the report as a JV with other offline vendors and split the upfront front profits 50/50 and use their portion to help offset some of their enormous traditional upfront marketing costs such as outrageously expensive local  magazine and radio advertising etc.

Now in the ideal world; other offline vendors such as say a major players like “Entrepreneurs Magazine” would also agree to to start offering the free report, which by then will be available in MP3 audio  form as well.

They could start aggressively marketing it by offering it as a free secondary bonus gift to all offline attendees that entered one of their on or offline free drawings, in order to start building a huge potential customers list.

Are you starting to get any new ideas yet?

Hopefully you can see how old Jerry (and you) will be able to utilize these powerful joint venture benefits!

And increase your profits to boot! As always, if you got any value out of this two part series, please Digg or twee this.Thanks!

And be sure the free 22 step small business marketing idea kit is part of your long range marketing arsenal! Your long range effective communication in marketing skills, will suffer if you don’t!

It’s a $97 dollar value and it’s free!

 

 

28Nov 2012
Joint venture benefits.

No reason you can’t enjoy the joint venture benefits too!

   (Even During A Crushing Recession!)

Hopefully by now your at least partially convinced of the incredible long term joint venture benefits  your business can easily tap into, when you leverage this powerful under utilized money making concept.

(Not more talk about the enormous long term profit potential available because of so called joint venture benefits!)

Afraid so! And here’s why:

With all the talk on the local & National news these days about companies either:

A.) Massively laying off X number of people or..

B.) Simply not hiring due to a temporary hiring freeze, brought on because of the recession or this and that etc.

It’s really great news whenever companies can only not hire more people (both ) full & part time,

but offer much better benefits and other employee perks as well. Don’t you agree?

Powerful Low Cost Strategic Alliances (AKA Joint Ventures) Are An Extremely Valuable Marketing Tool For Any Cash Starved Small Business Owner And Or Service Provider To Have In Their Marketing Arsenal!( Especially During A Crushing Recession!)

Most small business owners are keenly aware of what happens to their overall  long term profits whenever a certain percentage of their much valued customer base begins to tighten their belts and temporarily cut back on certain spending during a recession.

The small business owner (so that means you) usually  has to temporarily alter their short & long range plans as well (unless of course) they received some type of Government bailout. Fat chance!

With that said: let’s take a look at how seven completely separate cash starved small business owners (like yourself) can systematically and strategically go about using powerful low cost and mega proven joint venture benefits (aka strategic alliances) to increase their overall long term profits by a bare bones minimum of 25% in the next 90 days or less!

(Without spending a fortune in traditional marketing and advertising costs to do so!)

First; in order to set the stage correctly, so that you can start to develop the proper mind set.

Here is a brief example of how one extremely creative and super successful “think outside the box” door to door sales rep used high powered low cost strategic joint venturing to become (not only) the number one sales rep in his particular state, but eventually (within a few short years) he also became number one in his entire company on a National level as well!

(Note: as you follow this extremely simple,yet incredibly powerful example of  profiting by way of joint venture benefits, try to see (way past) the specific examples and start to see the extremely valuable overall marketing concepts and how you can apply them right now to your specific business,product and or service.)

All by simply utilizing the tremendous power of joint ventures! As this powerful (true to life) story/legend is told.

You About To Discover The Mega Proven Power Of Joint Venture Benefits!

Once upon a time an extremely desperate,broke and totally frustrated door to door vacuum cleaner sales rep needed a new/creative way to set more appointments, in order to make more sales.

(Translated: you also need more high quality low cost leads/prospects in order to keep generating more front & back end  sales, plus referrals etc; so pay close attention!)

After several hit & miss attempts of using various approaches and on the verge of quitting! He finally struck gold! (Translated: see how valuable a little A/B split testing and tracking can be?)

The simple secret that transformed him from sales rep failure to the # One National Top Dog Sales Rep Superstar; and led to him becoming not only a Nationally recognized Sales trainer, but an International Mega Best Selling Author (of various sales training products, what else!)

Plus he also developed other back end high priced Master Sales Rep training workshops programs as well.

Here’s what he did in a nutshell.

Right Now On Or Offline You’re Only One Powerful Low Cost High Powered Joint Venture Away From Long Term Success!

First;  after carefully tracking his numbers, over time  he concluded that for every ten people (99%) of whom where women because in those days (the late 50’s & early 60’s) the husband went to work and Mom & Grandma stayed home with the kids, until they were old enough to start school.

So most of the time when he either knocked on a door or rang a door bell, most of the time (with rare exceptions) the lady of the house answered the door.Which meant he desperately needed  to find a creative way to get them to allow him in (without being too pushy) in order to do his presentation.

Because his personal stats clearly indicated that for every actual ten presentations he gave, he averaged at least  30% or three actual sales!

So his real main problem was he simply wasn’t getting enough chances to actually make his presentation!

Enter: his “think outside the box” win/win marketing solution that was readily provided by his JV (joint venture) partner/s!

Jerry (not his real name) after much searching (testing) and negotiating finally found another struggling and cash starved small business owner that sold a detergent product (similar) to Tide.

And they were desperately looking for a way to (what else!) sell more of their product by strategically acquiring new first time customers for as little upfront cost as possible! Bingo! Sound familiar?

So Jerry strategically propositioned them and pointed out how they could both win by simply combining their efforts and both parties would get more business for less!

The company agreed to supply Jerry with a sample 3 lb box of their quality detergent product and Jerry in turn would now confidently ring a door bell and before he got the door slammed in his face!

He would tell the person on other the side  of the door who was (usually Mom or Grandma) how for just one hour of their extremely valuable time they could receive this valuable coupon for a free 3 lb sample box of X companies great detergent product!

Even if they decided not to buy his particular product, which of course was a fairly expensive vacuum cleaner(even for those days.)

Keep in mine in those days money was a lot more scarce and consumers were much more conscious about stretching a buck!

Well as you might have guessed; the net result was, old Jerry’s commission sales really started to boom! More like explode!

In Part Two you will discover how you and the seven other cash starved small business owners can also enjoy the  profits by seeking out joint venture benefits! Just like Jerry did!

For now, be sure you Digg or tweet this.Thanks!

And  be sure you grab your explosive free 22 step small business marketing idea kit series.

That way, you can start to master your effective communication in marketing skills, and increase your profits by at least 25% in the next 90 days.

It’s a $97 dollar value and it’s free!

05Oct 2012

Joint venture benefits.

Are you getting your share of Joint venture benefits?

(And Dramatically Lower Your Upfront Out Of Pocket Cost!)

As you previously discovered in part one of this post about profiting from the joint venture benefits that are practically available to any serious cash starved struggling small business owner and or service provider.

Just by learning how to skillfully leverage another savvy entrepreneurs various business assets, like their (on or) offline database, (their list) or leveraging their good name (their reputation) or piggybacking off their current and past customer lists etc.

A ton of previously unforeseen profit centers can be maximized.Don’t you agree? Continue reading

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