Do you currently have any realistic idea whatsoever on average “how” much wasted money, (month after month) your typical, non franchised, single location retail furniture concern spends each month?
Especially on those not exactly cheap, local prime time, 30-90 second radio or TV ads. Then you throw in those full or half page ads in the local throwaways. And sprinkle in the occasional direct snail mail postcard campaign.
And before you know it you or your major competitors are easily spending anywhere from $40,000 – $75,000 dollars a month. Say what? And truth told, consistently generating referrals, which often develop into long term repeat customers. For literally pennies on the dollar. Is clearly the way to go.
And this at least partially explains “why” retail furniture stores. Especially the non franchised, single location type operations, usually have markups of 20-600% on certain types of furniture. Say what?
But even without the conventional higher end markups. There’s still a few non traditional proven strategies to systematically boost your bottom line for literally pennies on the dollar. Entrepreneur is this the type of extremely well kept information you’d definitely like to know more about? Continue reading